The news that the DVD and videotape of "Spider-Man 1" was released simultaneously, and the news quickly spread throughout the United States through the mouth of Kevin Feige, president of Wald Pictures.

Of course, the reason why the news spread so quickly is thanks to the popularity of the Zach Schneider incident. Otherwise, Wald Pictures might have to spend $3 million to achieve this level of publicity.

An unexpected joy!

The crisis turned into opportunities, saving Wald Pictures at least $30 million in fees.

Warner Bros. Pictures CEO Barry Mayer was quite delicious after learning the news.

"It seems that I underestimated the young man Kevin, how many brushes do I need!"

This time, there are two main partners that have been released simultaneously on "Spider-Man 1" DVD and videotape: one is Amazon's e-commerce platform; the other is Blockbuster, which is known as "the world's largest rental and seller of DVD and videotapes."

Amazon e-commerce, needless to say, is the most successful online sales platform in the United States;

Blockbuster has more than tens of thousands of stores worldwide, with nearly 80,000 employees and a market value of more than 40 billion yuan. Such a huge sales network can definitely meet the needs of many people to buy movies and rent CDs.

However... offline video tapes cannot be ignored!

In 2001, the film and television entertainment system of North American families was still mainly video tapes. Although DVD players and DVD discs have developed and sold rapidly in recent years, the overall number is still a certain gap compared to video tapes.

Video tape players and video tapes are still the mainstream of the home entertainment system!

but!

This situation cannot last for a few years.

Two electronic giants, led by Japan's Sony and Toshiba, are each promoting their own brand cheaper DVD players.

Well, that is, the later battle between Blu-ray and HD!

After 2004, the battle between Sony and Toshiba completely swept the video tape player and video tape into the dust of history.

But who would have thought that online videos in the Internet would come out of nowhere and have also cleaned up DVD players and DVDs!

Sony and Toshiba both suffered huge losses!

Blockbuster, the world's largest rental and seller of DVDs and videotapes, has a giant with a market value of more than US$40 billion at its peak, and has also been erased by history!

However, in 2001, Blockbuster was still the giant company with more than 80,000 employees.

【The greater the ability, the greater the responsibility!】

[I believe that everyone has the nature of a hero. It allows us to be loyal to ourselves, give us strength, give us noble sentiments, and finally let us die gloriously.]

【I'm    Spider-Man!】

.........

Posters with classic lines from "Spider-Man" appeared in the displays of tens of thousands of stores of Blockbuster's company in one day;

Subway stations, train stations, shopping malls, restaurants, parks, schools... At this moment, these places are all occupied by the poster of "Spider-Man"!

The largest bookstore chains in North America, such as Barlow Bookstore and Zia Bookstore, will also sell "Spider-Man" DVDs and videotapes at the same time;

This is just offline.

On the Internet, the portals of "Spider-Man" DVDs and videotapes appeared on the Internet companies such as Yahoo, Google, Apple, American Online, LinkedIn, and other Internet companies, and were released across the United States on the 15th of this month.

You said, the rental of CDs and videotapes?

Sorry, you have to wait for an extra month!

If the rental and sale are carried out simultaneously, Wald Pictures will definitely lose a large amount of dollars.

Capitalists are all hair-removing monkeys, very smart!

News is overwhelming!

Wald Pictures is definitely a big deal and spends huge amounts of money on offline sales of "Spider-Man" DVDs and videotapes.

Viacom Group.

It is one of the largest media groups in the United States, the parent company of Paramount Pictures, one of the top six Hollywood companies, and the parent company of Blockbuster.

At this moment, as the chairman of the group and media tycoon, Summer Redstone, who is 77 years old, looked at the report data in front of him and couldn't help but wonder: "That guy Juke Wald is really willing to spend money!"

The words fell.

"Dad, you're talking about it."

"This time, Wald did spend Shanda for the sale of Spider-Man DVDs and videotapes. The promotional funding invested in Blockbuster, our Viacom subsidiary, alone is no less than $4 million."

"Plus in subway stations, shopping malls, restaurants, parks, schools..."

“Balo Bookstore…”

"Major Internet portals such as Yahoo, Microsoft, and Apple..."

"Radio, television, newspapers and other publicity media."

Sari said in a deep voice: "After rough estimates from the marketing department, the promotional funding for the sales of "Spider-Man" DVD and videotapes this time is at least $20 million."

$20 million?!

As soon as this number came out, other executives in the office couldn't help but be amazed.

$20 million is enough to shoot a medium-cost movie, and it is even more of a money that countless ordinary people can never make in their lifetime.

However, this is just the money spent on the offline marketing of "Spider-Man" DVDs and videotapes.

luxury!

Extremely luxurious!

An executive said astonished: "If it is for the promotion of the movie premiere, the number of US$20 million is not much, but this time it is just an offline sales of DVDs and videotapes! This is very exaggerated!"

Another executive followed: "In 1998, the Titanic, which set a global box office record, I remember that the promotional and distribution expenses for offline sales were only more than $12 million."

What about "Spider-Man"?

It directly increased by 8 million US dollars, reaching an unprecedented $20 million!

This is definitely the most expensive time for offline marketing sales in terms of publicity costs!

"Can Wald Pictures recover the cost?" Shari asked.

"The $20 million promotional expenses are based on the regular version of Spider-Man DVD of 9.9 USD/disc., at least 2.02 million discs are sold to be sold to be barely offset from the promotional expenses; if the cost of printing the disc, the sharing of major dealers, labor, transportation and other expenses. The regular version of Spider-Man DVD of Spider-Man requires at least 3 million copies to start making money!"

An executive gives the data quickly.

Everyone was shocked again.

.........

The next day.

The Global Times entertainment edition, which had some distractions and gaps with Zhuke, raised questions.

Well, or jokes.

The Global Times Entertainment Edition published an article saying: "We don't know how many copies of "Spider-Man" DVDs and videotapes can be sold, but one thing we already know is that before the DVDs and videotapes were officially sold, just $20 million in publicity and distribution expenses, it has created the history of the offline market!"

"Perhaps, Wald Pictures wants to create an alternative historical record!"

There is absolutely no shortage of jokes and jokes in the words.

They believe that the big deals of Zucker and Wald Pictures are definitely not worth the effort, and the final sales results will definitely not be satisfactory.

Time magazine, owned by Time Warner, has also written several "full of jokes" articles.

Steve Ross, former chairman of Time Warner: "The Spider-Man movie in the theater market had a box office of more than $110 million in three days in the first weekend, setting a historical record. So, do you Juke must think that Spider-Man will create a sales miracle in the offline market?!"
Chapter completed!