"Zuke, oh no, boss, if...I said if, you want to buy an NBA team, which would you buy?"

At this moment, Planck suppressed the commotion in his heart and looked at Zhuke anxiously.

Once Zucker really buys an NBA team and adds the Manchester City club in the Premier League, Under Armour's sports goods company can use this to build a large sports goods group, involving design, manufacturing, sales and publicity.

Not to mention that it can surpass well-known sports goods giants such as Nike and Adidas, it is definitely very easy to gain a place in the sports circle.

Future development will also enter the fast lane!

When Kevin Planck thought of this, his blood was boiling, as if he was about to set off a volcano, surging!

It must be true!

Don't... kidding!

"Hey, hey, I said, man, don't just laugh! Tell me, which NBA team do you want to buy?" Planck stared at Zucker with a burning look.

"hehe!"

Zhuke smiled: "Golden State Warriors, what do you think?"

Upon hearing this, Planck swallowed hard and spitted.

He was so excited.

Planck now made clear the fact that Zucker is not joking, but is competing for the land to buy an NBA team and build a business empire for sports goods.

However.......

At this moment, Alexander, as the director of the group's president's office and chief assistant to the chairman, poured a pot of cold water.

"Boss, as far as I know, the Golden State Warriors' market is very average. I happened to see reports on this. From 2000 to 2001, the Golden State Warriors' season tickets sold only less than 5,500, which is the bottom of the league. The price of acquiring the team is low, but from the perspective of market value and future growth points, it is not worth our acquisition." Alexander said.

The market;

Future growth points;

The current situation of the team;

.........

Various factors have greatly reduced the value of Golden State Warriors. In economics terms: investment and profits are not cost-effective!

Alexander said: "In 1995, Chris Cohan, the owner of the Sonic orgmunications cable company, won the Golden State Warriors Club for $119 million."

"As far as I know, he invested as much as $40 million in the team, but the current market value of the Golden State Warriors is almost over $100 million, which is far worse than the growth rate of the market value of the same type of club."

In a word, Alexander supports Zucker in acquiring an NBA club, but does not support the acquisition of Golden State Warriors.

Planck followed and nodded repeatedly: "Zuke, I also think we can acquire a team with a better record in the football market, what do you think?"

For a moment, Alexander and Planck stared at Zucker tightly.

However, Zucker shook his head.

“we    must    protect    this    house!”

(We must ensure this house.)

Zhuke adjusted his mood and said solemnly: "we        protect    this    house! This sentence was my slogan for Under Armour and also the marketing principle of our company to the outside world. At present, the sports goods we designed and produced by Under Armour use are new materials, especially the tights series, which reduce friction and assist muscle force, etc. When it is hot, we ventilate, which is suitable for higher than 24 degrees Celsius."

"This is not only our slogan, but also our requirements for products!"

"Looking at the current sports goods market, this is undoubtedly a warrior-like declaration!"

"So what's the question?"

"Isn't the most suitable NBA club that fits our product declaration the Golden State Warriors with poor team record in this market?!"

In 2003, Under Armour Sports Goods began to advertise with the theme of "Warriors". Their slogan was "we       protect   this                                                                                                                                                                                                                                �

Once the advertisement was launched, Under Armour's products sold more than 26% in the same season.

After 2010, Under Armour spent a lot of money to make Steve Curry the spokesperson, but wasn’t it because of the “Warriors Manifesto” fit!

At present, Zhuke certainly needs to propose it to accelerate Under Armour's development.

Alexander: "…..."

Planck: "......"

The two were shocked and looked at each other and could see the surprise and excitement in each other's eyes.

a long time.

"That's great, man! Warriors! we         protect        house, this is definitely the slogan that best suits our Under Armour's design philosophy. Once this slogan is released, combined with advertising, our design and production standards, it can definitely greatly promote the development of our company." Planck was extremely excited.

At this moment, he looked at Zhuke and was as happy as he looked at him. His eyes were like fire.

Zhuke couldn't help but shivered and quietly avoided Planck's fiery gaze.

Alexander sighed: "Boss, I have no doubts now, nor any reason to object. I believe Mr. Victor Jones will agree with your decision."

To acquire an NBA team, there is no need to use the funds in Zucker’s personal account. Just Jin Shuguang Entertainment Group is fully capable of buying a team.

Well, to be precise, you can buy several teams in one go. Of course, this is a non-licensed deal.

The tone is set here!

Buying an NBA team, combining with the Manchester City club in the Premier League, plus the media power of Jin Shuguang Entertainment Group and Zhuke's strong capital, Under Armour's imagination of the business empire of sports goods is definitely a great possibility.

4.2     Billion USD!

This price is Under Armour Sports Goods, with its peak market value before 2020. It is far from the market value of Nike and Adidas of more than $160 billion. However, with Zucker joining, everything will definitely change dramatically.

"Although I didn't see much of NBA and European football in my previous life, I still know a lot of superstars in these two aspects, including those more famous. With their joining, Under Armour's exposure to sports goods will inevitably increase significantly."

"Once the sports business empire is built, Under Armour's market value will definitely exceed 10 billion, or even more!"

Well, as for the technological content contained in sports products, in fact, it is a big deal to be fooled, and it mainly depends on the specific marketing strategy.

Since then, the tone of acquiring an NBA team has been set in Zucker's few words.

If nothing unexpected happens, Zhuke will be able to own a big toy again in half a year to one year.

Zhuke said: "Alexander, you can organize my suggestions into documents as soon as possible. We will take them out at the next group meeting and let everyone discuss them."

"Yes, boss." Alexander nodded.

Zhuke said: "Planck, you can also shoot the 'Warriors Manifesto' commercial as soon as possible. Well, you can contact director Zach Schneider, director of Wald Pictures' production department, in this regard."

Zach Schneider is not only an excellent film director and a top MV director. At the same time, he has also made amazing achievements in shooting commercial advertisements, so Zucker will naturally not forget it.

"Don't worry, Juke. If I didn't do this advertisement well, I wouldn't have the shame to see you!" Planck was full of energy.
Chapter completed!