Toys, games, book publishing, peripheral authorization...

Based on the copyright of "Spider-Man", Jin Shuguang Entertainment Group has become popular in the entire American market in just over a dozen days.

An advertising company.

"Did you see it?"

A man held up a Coca-Cola drink bottle and said in a deep voice: "Even Coca-Cola drinks have specially developed a drink bottle for portraits of the characters in "Spider-Man", which shows that they have a lot of plans!"

Upon hearing this, the woman beside him couldn't help but smile and said, "I guess that guy Juke Wald has paid a considerable price for this. After all, Coca-Cola is also a greedy master."

Zhuke pays the price?

"Bad ~"

The man clenched the drink bottle in his hand and gritted his teeth and said, "It was Coca-Cola who gave Juke Wald money, not that guy Juke Wald who paid the price!"

"How is that possible?!" The woman was shocked.

The woman is not surprised.

Since the start of commercialization, many Hollywood movies have often cooperated with well-known fast-moving consumer goods brands and snack products such as Coca-Cola and Pepsi, and paid their rewards to vigorously promote their own movies.

Remember, it is the film company that gives the product merchant money!

After all, well-known fast-moving consumer goods brands such as Coca-Cola and Pepsi have no worries about selling them.

"I thought so at first, but we underestimated the energy of Jin Shuguang Entertainment Group and even more underestimated the courage of Juke Wald!"

The man said in a deep voice: "According to reports, that guy Wald signed a betting agreement with Coca-Cola, a betting agreement on the increase in sales of Coca-Cola after the release of the "Spider-Man" movie."

1. Coca-Cola puts patches on drink bottles to promote the "Spider-Man" movie;

2. During the release of "Spider-Man", the increase in Coca-Cola's year-on-year growth rate shall not be less than 1.2%. Otherwise, Wald Pictures will pay Coca-Cola $35 million, which is a promotional fee;

3. However, once Coca-Cola's sales increase by more than 1.2% year-on-year during the release of "Spider-Man", Coca-Cola will pay Wald Pictures $15 million in portrait rights licensing fees.

The betting agreement has a long history!

But can anyone sign a bet agreement with a giant company like Coca-Cola?

Just think about it and know that it is impossible!

If you can sign a bet agreement, you must be qualified first!

Obviously, as a well-known super billionaire in the United States and a media tycoon, Juke Wald, has the qualification to be on par with Coca-Cola.

This is Zhuke, otherwise, you can try another person?

The agreement was not kept confidential, and within two days after the contract was signed, the advertising industry in the Hollywood industry had already gone viral.

"Who is crazy?"

"During the release of Spider-Man, Coca-Cola increased by more than 1.2% year-on-year? Man, for companies like Coca-Cola, their monthly sales volume exceeds 1 billion bottles!"

"Only 1 billion bottles of drinks? Who do you look down on?!"

"In August 1999, in just this month, Coca-Cola's sales exceeded 1.4 billion bottles, and now it will increase by 1.2%. In other words, at least an additional 16 million bottles will be sold!"

Many people were amazed.

In one month, Coca-Cola will sell at least 16 million additional bottles!

Many people were shocked!

Everyone acknowledges the popularity of Coca-Cola, but you can't deny that it has fallen into a bottleneck period, with its growth rate very small, and even under the concept of many people promoting healthy water use, Coca-Cola's sales may decrease.

Coupled with the suppression of competitors in the same industry;

It is definitely a very difficult thing to increase sales of 16 million bottles.

.........

Coca-Cola Company.

Lauki Smit, head of Coca-Cola in California, accepted an interview with the West Coast Economic News on signing a gambling agreement today.

"Mr. Smit, as far as I know, in the past 10 years, even the production companies have given you money through beverage bottle patches?" the reporter asked.

"That's right!"

Smith said: "I admit that movies have a huge boost to the sales of other products on the market, but we sell cheap fast-moving consumer goods and beverage products, rather than luxury goods such as cars, watches, babies, etc.."

In a word, Coca-Cola does not need patch authorization. Even if there is one, it will be money given to them by others.

Of course, if it is about the implantation of movie advertising, that is another matter!

The reporter asked again: "Then do you think this bet agreement is the beneficiary for both parties?"

"I think it's a win-win!"

Smit said without hesitation: "Walder Pictures pays and we help it promote it. This is a reasonable, axiom and more in line with the laws of the market."

What if Zhu Ke wins the betting agreement?

hehe!

Lauki Smit believes that Zucker can't win this bet agreement at all!

An increase of 1.2%?

Man, that's an increase of 16 million bottles of beverage sales!

And it's still one month!

Coca-Cola Company has invested a lot of effort and money to increase sales every year, but the effect of gain is minimal. Even if it can grow a lot, it will definitely not grow by 1.2% within a month. After all, the size is too large.

Of course, Coca-Cola is not afraid of losing this bet agreement!

If you lose, you will only pay $15 million in peripheral authorization fees. However, the gains you get back are enough to make Coca-Cola's sales surge.

In a word, no matter win or lose, Coca-Cola Company is the beneficiary!

.........

Wald Pictures.

"Boss, you really dare!"

"I still remember that in 1997, when I was still in charge of 20th Century Fox Ceo, I was also responsible for negotiating business cooperation with Coca-Cola."

"Man, that's the Titanic, which costs $200 million in production!"

"Even so, I couldn't get a cent from the stingy Coca-Cola, let alone the bet agreement!"

President Bill recalled the past with sighs on his face.

Coca-Cola and Pepsi, in the Hollywood market in the late 1990s and early 2000s, never paid a cent for beverage bottle patches, but instead charged money.

Well, when it comes to film implant advertising, they will pay for product advertising.

At this time, these beverage giants are undoubtedly unparalleled in the face of Hollywood production companies.

But...in a few years, everything will turn over.

What is the cause?

It starts with Spider-Man!

In the original time and space, Sony Columbia, which owns the copyright of "Spider-Man", is very courageous and takes the lead in opening a betting agreement with Coca-Cola.

After the movie was released, Coca-Cola's sales that month surged by 20 million bottles!

Shock America!

As a result, the fast-moving consumer goods company and production companies exchanged positions in the cooperation between Class A first-line commercial films.

Patch ads?

Haha, it must be the authorization fee for the production company to give to the production company, not the so-called publicity fee!

Zhuke narrowed his eyes and looked at Old Bill and smiled, "Old guy, I'm sure you win!"
Chapter completed!