Chapter 281 $10 Million on the First Day
Mattel.
Chairman and CEO Brian Stockton looked at more than a dozen Mattel executives present with a serious expression.
The atmosphere at the scene was extremely solemn!
"Everyone, I just want to ask, which bastard drove Bryant Ben, the designer of Bazdoll, out of us Mattel?" Stockton roared.
That's right, it's just a roar!
As we all know, Stockton, chairman of Mattel, has always had a very hot temper. It is common for cursing people and smashing things.
"Boss, Ben Ford, the leader of Group 2 of the Design Department!" an executive replied.
“out!”
Stockton waved his hand and roared, "Twist that damn, mean, ignorant guy out of the company for me, and, I don't want to hear him in this industry, ok?"
"Yes, boss, I'll let the security guards blow him away immediately and the industry ban him!" The design department director shouted immediately, looking indignant.
Now the entire scene is silent.
Who doesn’t know that their boss is in a rage!
"June 1 International Children's Day is not our American Children's Day. It is our toy companies such as Mattel and Childbao, which have joined forces with Bandai in Asia and Lego in Europe, and many media. After years of hard work, the Children's Day has been created to increase profits. It has finally improved a little in recent years, but I never expected that at this critical moment, I was intercepted by the Bazdoll!"
"Oh my god!"
"It's obviously the fat in our mouths, but the new guy is bitten by a bite, and it's still a very fat bite. Do you know what I want to do now?"
"asshole!"
"I just want to curse now~!"
"Juke Wald, this dirty, naughty, shameless guy, why is he fighting for the market with us?"
Stockton kept scolding, and no one dared to speak out at the scene.
In fact, as he said.
Ten years ago, there were not many people in the United States, and I heard of the word "June 1 International Children's Day".
In many countries, there are Children's Day in their respective countries.
For example: Children's Day in South Korea is scheduled for May 5th every year;
Japan: November 15;
UK: July 14;
Cuba: July 6;
Singapore: October 1;
Great Heavenly Dynasty: June 1st
The legal Children's Day in the United States is May 1, but many American native citizens, many illiterate and rough men are not keen on, and there is less festive atmosphere on that day, most of which are just for this Children's Day.
6.1 International Children's Day is November 1949. The International Federation of Democratic Women held a council meeting in Moscow. On June 10, 1942, Germany shot and killed more than 140 male citizens over 16 years old and all babies in the Czech Republic village, and took women and 90 children to concentration camps. The specially established June 1 each year is designated International Children's Day.
It is not a specific Children's Day in socialist countries, and Children's Day in many countries is also June 1.
It doesn’t matter if the American country is on Children’s Day.
In order to pursue sales and increase profits, Mattel, Childbao, Bandai, Lego and other well-known toy giants in the United States have joined forces with many media and spent a lot of effort to forcibly launch the 6.1 Children's Day in the United States.
From this point of view, it was very similar to the two shopping carnivals that were later Singles' Day and Black Friday.
Only when profits are found will capital emerge and push it!
"Shit~"
"June 1 Children's Day appeared in the United States. We spent a lot of manpower, material resources and financial resources to create it. Juke Wald did nothing and just came out to pick peaches. Is this appropriate?"
"He's not particular at all!"
Mattel Chairman Stockton has reason to be angry.
As of 12 noon, judging from the feedback from dealers and stores across the United States, the sales of Mattel's Barbie dolls today are lower than those of the newly launched Baz dolls!
"In just a few hours, nearly 500,000 Baz dolls were sold, and many other matching doll ornaments were sold. Guys, what are we waiting for?"
Stockton said in a deep voice: "There is no doubt that our Barbie competitors have emerged!"
“…”
Everyone present was silent, and all looked ugly.
a long time.
Mito, the marketing executive, couldn't believe it: "Boss, it's not that serious."
Christen, deputy director of marketing, echoed: "Our Barbie dolls have met countless opponents, but they have all been wiped out by us. It's not qualified for Baz dolls."
Bazdoo is the opponent?
Many people think their boss is a bit alarmist.
"snort!"
Stockton snorted coldly: "Don't think I'm exaggerating, look, time will prove my judgment, I said!"
As it turns out, Stockton, chairman of Mattel, is a very visionary person!
In the history of the original time and space, once Baz doll was launched, it was widely welcomed by the market. In just a few years, its sales and turnover quickly caught up with Barbie dolls, and its market share was divided by the two. Therefore, the two doll companies were called "lifelong rivals."
.........
SpongeBob House Company.
8 pm.
"Boss, the sales data results are out!"
Taro Hashimoto trotted to Zhuke all the way and bowed to Zhuke. Well, Taro Hashimoto could not change the customs of the Japanese.
"What's the result?" Zucker asked.
"The 1.06 million Baz dolls sold out today, and many dealers and stores with few goods have sold out, and the remaining matching accessories are also sold out. Today, the overall sales are as high as 24 million US dollars, and the turnover of our Baz doll factory is 10.22 million US dollars, and the profit is quite considerable." Taro Hashimoto's face was full of smiles.
The sales of the Baz Doll Factory are worth $10.22 million, which is undoubtedly a good start!
“yes!”
Zhu Ke also clenched his fists and said excitedly: "Stay steady. After all, Children's Day in America is just a niche festival, and it is a promotional day created by major toy manufacturers."
Can't be proud!
Today, the reason why Baz dolls sold more than Barbie dolls was not that Baz dolls won, but because of Zucker's strong investment in publicity funds.
"I know, boss."
"On Christmas Eve last year, Mattel's Barbie dolls sold more than 4 million Barbie dolls in one day, earning nearly 50 million US dollars. We are still far from it. But I have confidence in the future of Baz dolls~!"
Taro Hashimoto said firmly.
He has confidence, and of course Zhuke has confidence.
In the history of the original time and space, Bazdoll's sales in its peak period were as high as more than 7 billion US dollars in annual sales!
Where are you going now?
Chapter completed!