Suburbs of Los Angeles, Swickburn area.

Baz doll factory.

The 20-acre Baz Doll Factory is a factory with a small and inconspicuous area in the industrial manufacturer Mibswickburn area. For those factories that cover an area of ​​hundreds of acres, the Baz Doll Factory is too slim.

However, for factory owners in the Swickburn area, no one dares to underestimate the Baz Doll Factory!

Because they know Baz Doll Factory, they are affiliated to the SpongeBob SquarePants House chain and are its subsidiary.

Who doesn’t know Zuckerwald’s name?

In the words of the owner of the home textile factory in Swickburn area, "The Baz Doll Factory itself is not eye-catching, and it is nothing amazing, but its owner is Mr. Zuckerwald, so everyone will give him some face."

At the same time, the 20-acre Baz doll factory located in the Swickburn area is not a factory for producing and manufacturing products. It is more inclined to be a headquarters for Baz doll design and research and development.

In this regard, it is similar to many car brands in the United States and Europe.

Only retain the headquarters and design, R&D institutions of your country, and open specific production and manufacturing factories in countries and regions with low labor costs such as Australia and Asia.

The same goes for Baz dolls!

The design and R&D of Baz dolls are located in the Swickburn area of ​​Los Angeles, and the factories specifically responsible for manufacturing and production are opened in the two places of the Great Heaven and the San.

Low labor costs, land prices, and material costs will greatly increase the profit margin of Baz dolls.

9 a.m.

Taro Hashimoto, president of the SpongeBob SquarePants chain and general manager of Baz Dolls, convened a group of executives to hold a meeting.

The former designer of Mattel Toys, the designer of Baz dolls, and the current chief designer of Baz dolls, Bryant Ben, was also present at the conference.

The total number of participants was as high as 15.

"Everyone, I will announce something." Taro Hashimoto said solemnly.

Upon hearing this, everyone present immediately sat upright.

"Yesterday, I received a notice from Mr. Wald, Chairman of the Group Corporation that our Baz dolls will be listed in advance. I have clearly replied to Chairman Wald, agreeing with the initiative of Baz dolls to be listed in advance." Taro Hashimoto announced.

Go on the market in advance?

Because the matter was relatively hasty, everyone present was stunned.

The chairman and the boss agreed, how could they still have any opinions?

And Taro Hashimoto also made it clear directly that this is notification, not negotiation.

"Production Department, how much inventory do we have at present?" Taro Hashimoto asked one of the executives.

The executive replied: "The first batch of five Baz dolls produced by Yasmin, Kroo, Cameron, Xiaoyu and Sasha, have a total of 60,000 pieces."

"Why not?"

Before Taro Hashimoto could speak, the other executives below were talking.

This number is too low!

"Ahem"

Taro Hashimoto coughed lightly and said, "Don't think that the inventory is insufficient. The first batch of 60,000 pieces of five baz dolls are just samples. The second batch of baz dolls has been shipped on board and shipped a long time ago. It is expected to arrive in the United States within 3 days. The number of this batch of dolls is 1 million."

"I see."

Hearing this, everyone present breathed a sigh of relief.

The number of 1.06 million Baz dolls is definitely not low for Baz dolls that have not yet been marketed.

"Mr. Hashimoto, what about the price?" asked chief designer Bryant Ben.

The others present were also quite interested in the price.

Normal: $89!

Limited Edition: $60!

Exclusive version: $110!

Special custom version: $200!

As soon as the price form was released, it immediately caused discussion among everyone present.

"I think it's OK."

"That's right! The regular Barbie dolls are priced at $99, and we are one dollar lower than them, which is reasonable. After all, Mattel's Barbie dolls have been popular for nearly 50 years."

"The price of the limited edition and exclusive edition is relatively reasonable. At the beginning of the design, we made almost strict divisions on the materials and decorations of the ordinary models, limited edition and exclusive edition. The production cost of the limited edition and exclusive edition is several times that of the ordinary models, more than ten times."

"The special custom model is $200 per piece, which is made with Hollywood stars as a model. We have paid a huge endorsement fee. How can we not buy it more expensive?"

"That's right!"

"The star-specific custom model of Mattel Barbie dolls is priced at $300. That's so bad, not as conscientious as us."

Everyone was talking.

The price of Baz dolls is generally lower than that of Barbie dolls.

After all, Mattel's Barbie doll has its decades of brand and influence.

While everyone was talking, they did not forget to satirize Mattel's "black heart" and praise their own Baz doll's "conscience".

But!

But if you know the cost of making a single piece of Baz doll, you will never say it is conscientious!

The cost of land, factory, equipment, materials, funds, labor, etc. is calculated, and the average cost of a Baz doll is only 1 USD.

According to the price of the regular model of $89, Zhuke makes a gross profit of $79 for every regular Baz doll sold.

A profit ratio of 78 times!

It fully interprets the idea that capital is a blood-sucking and dirty idea when it comes to the world!

Don’t say that Zucker is not bad, in fact, Mattel’s Barbie’s profit is at least 10 times more than it is, and it is even darker!

The limited edition, exclusive edition, and star customized version of Baz dolls are actually not large.

As for hype, things are rare and expensive!

For example: The first batch of 20,000 Barbie dolls produced by Mattel in 1959 are now worth about 780,000 US dollars in the auction market.

Similarly, on the occasion of commemorating the 40th anniversary of the Barbie doll, Mattel launched a Barbie doll called "Stephen Nou Canturi" and its price is even more amazing.

It was created by famous designers and wore a set of high-end jewelry, including Stefano's "Cubic" necklace. The necklace was designed with three carat white diamonds and one carat rare pink emerald cut diamonds. She also wore the company's iconic diamond ring on her right hand. Whether it's her gorgeous black gown or her perfect eyebrows, this Barbie doll looks amazingly beautiful and makes everyone want one.

This Barbie doll was auctioned for $300,000 in New York!

All of these interpret the importance of "hype", "marketing" and "propaganda".

"Our boss Mr. Wald, whose wealth was exposed by the Global Times, has caused a great sensation in the United States. In addition, June 1st International Children's Day is approaching, our Baz dolls will inevitably attract market pursuits with the anti-traditional and anti-Barbie design concept!"

Taro Hashimoto said excitedly: "Bazs dolls, after all, lead the trend of the new era!"

Various matters were determined, and immediately the media forces of Jin Shuguang Entertainment Group made efforts to promote Baz dolls.

Anti-traditional, anti-Barbie design concept

Yasmin, Kroo, Cameron, Xiaoyu and Sasha, these beautiful girls have changed the dignity and beauty that Barbie dolls follow. They are from different races, have different skin colors, are dressed in avant-garde, are full of vitality and full of fashion!

As soon as the publicity was released, it instantly attracted children of the age of 712!
Chapter completed!