February 10.

Wald Pictures.

"My Grand Greek Wedding" is a new film to be released by Wald Pictures. Although the production cost is less than 5 million US dollars, due to Zucker's attention, Wald Pictures also gave high publicity.

Before the movie was released, Wald Pictures paid $3 million in publicity and promotion.

The early promotion and distribution costs are as high as 60% of the video production cost, which is not low.

"Old Bill, our "My Grand Greek Wedding" was held in three test shows in early January and the premiere in early February, and all received praise from many film critics and audiences. I think "My Grand Greek Wedding" has a high probability of success."

Vice President Kevin Feige said in a deep voice: "So, I think there is no need to add promotional expenses in the days before the movie is released."

As soon as this was said, it immediately received the approval of many Wald Pictures executives.

"Address!"

"Although "My Grand Greek Wedding" is a small-budget movie, the response is pretty good."

"Yes, it's not that urgent to blindly add publicity and distribution expenses."

"Are we still less expensive for the early publicity and distribution?"

"The initial promotion and distribution cost of films costing $5 million is as high as $3 million. Looking at the entire Hollywood range, this proportion is definitely a very high category."

Cost control of promotional and distribution costs is a compulsory course for Hollywood managers!

Simply investing more publicity and distribution funds sometimes does not mean that you will succeed;

On the contrary, promotion and promotion operations at certain key nodes can not only play a good role, but also save costs.

"No!"

On the issue of additional promotional and distribution expenses, Wald Pictures President Lao Bill gave different opinions.

"Don't rush to refute me first, I'll show you a few sets of data."

After saying that, Old Bill took out a stack of collected information.

Movie: "Dangerous People".

The film, co-produced by Warner and Paramount, is a gunfight action film, starring Mel Gibson, the famous Hollywood movie star. The film was released across the United States on February 5, 1998, and won $10 million in the first day of its release, and closed at $21.22 million in three days on the first weekend.

"This movie, rtf statistics company's box office estimate, will eventually have a North American box office of no less than $80 million."

"Guys, that's Mel Gibson, there are several superstars in Hollywood right now, how can we underestimate him?"

Old Bill said in a deep voice: "So, increasing the promotion and distribution costs of the new film is definitely not a targeted behavior."

Movie: "The Slim Beauty".

Produced by Miramax Films, it is a campus youth-themed film.

Released on January 29, 1999;

The film production cost is only $10 million, but its box office in the first three days of the first weekend was as high as $12 million. If the dividends and various expenses of the theaters are not included, the capital will be repaid in three days of the first weekend.

Not only that, the reputation of the film "The Slim Beauty" is also very good.

As of February 10, "The Slim Beauty" has achieved a box office of US$29 million in just 13 days after its release.

"Everyone, the media comments on "The Slim Beauty" claim that it was the last youth film craze in the late 1990s and the first youth film craze in the early 21st century."

"Even if I don't say this high evaluation, you all know what it means?"

"It means that it is still an opponent we cannot ignore during the Valentine's Day schedule!"

Old Bill glanced at everyone present.

Even if Kevin Feige was unwilling to accept it, he could only nod at this moment.

It is impossible to refute Old Bill's inference.

Data is sometimes not that reliable, but it is definitely an important reference.

Movie: "Letter in the Bottle".

Produced by Warner Pictures, the distribution ability of Hollywood is naturally unquestionable.

The most important thing is that the film is adapted from the novel by the famous American writer Nicholas Sparks.

Nicholas Sparks is an extremely well-known American writer, known as the "No. 1 American pure love novel", "king of pure love novels", and "tear gas". Moreover, he and Rowling, the author of "Harry Potter", are the only two authors who have both hardcover and paperback works and stay on the New York Times rankings for more than a year.

"There are so many audiences of movies adapted from big IP works by well-known writers!"

Old Bill said in a deep voice: "There are three strong opponents in the Bottle, "Dangerous People" and "The Slim Beauty". Even if our "My Grand Greek Wedding" is very good, it will inevitably damage a lot of box office."

Everyone: "......"

"Old Bill, you convinced me that I support your strategy."

Although Kevin Feige is not as experienced as Old Bill, an old man who has been living in Hollywood for decades, there is absolutely no problem in terms of correcting mistakes and being open-minded.

This is also the reason why Zhuke is optimistic about him.

It’s not just because Kevin Feige is in the original time and space, but because Marvel Studios CEO.

Not long...

Zhu Ke, who works in the group headquarters, also received news before and after the meeting.

“Haha~”

Zhu Ke said with relief: "A family has an old man like a treasure, and the ancients really did not deceive me!"

Although Old Bill is not as quick as a young man in his thinking, his decades of experience are indeed a very valuable asset, and it can provide rich experience for the development of Wald Pictures.

"Boss, if, well, I said if Old Bill didn't come out, would you intervene?"

At this time, Chief Assistant Alexander asked curiously.

"meeting!"

Zhuke said without hesitation: "Don't watch "My Grand Greek Wedding" produces low cost, but I am very optimistic about it. You said, can't I afford to spend more dollars on publicity?"

joke?

No one knows the box office potential of "My Grand Greek Wedding" better than Zucker.

This movie breaks the box office record of American romantic love movies. Do you think it's a joke?

Of course, the existence of several powerful love videos at present cannot be ignored.

The existence of several strong competitors will undoubtedly lower Zhuke's profits!

When difficulties arise, should we avoid them?

No!

Zhu Ke now has the confidence to fight head-on with movies produced by big companies. It’s all a movie, so who is afraid of whom?

Do it, it's done!

.........

In the next few days.

Wald Pictures once again invested $3 million in publicity and promotion funds for the movie "My Grand Greek Wedding".

Don't think it's too little!

You should know that even the six major Hollywood companies will definitely not invest too much publicity and distribution funds in the love film projects during the Valentine's Day period.

Low-cost movies have a ceiling.

The movie "My Grand Greek Wedding" has not yet been released, and $6 million in publicity and distribution funds have been invested around the world. It is definitely the one who spends the most money on all the movie projects throughout the Valentine's Day period.

really!

The movie "The Legend of the Bottle" released on February 12, 1999 achieved a box office of US$8 million in two days after its release, thanks to its name adaptation of the novel "King of Pure Love Novels".

You should know that the production cost of this movie is only $4 million!

The cost is even lower than the new films of Wald Pictures!

The producer of the film "The Bottle of the Trust" and the publisher of Warner Group, the first to show the situation.

"Is the new Wald movie released?"

"I notify all departments and media that are familiar with us and suppress it for me. I will definitely not allow it to threaten the box office trend of "The Bottle of Letter".

Warner Group, as one of the six major Hollywood existences and one of the top six majors, is naturally extremely strong;

Zhuke's Wald Pictures, as the leader of emerging film companies, has also expanded a lot in recent times and is well-known;

The two major companies collided head-on during the Valentine's Day schedule, and it was undoubtedly a comet that hit the earth.

At the same time, this is also the first head-on confrontation that Zhuke has traveled through time and has had with one of the six major Hollywood existences.
Chapter completed!