When he returned to Pengcheng, Jin Xiao felt a little relaxed.

It was the easiest time at home, but since he attended the class reunion, he felt a little uncomfortable.

After the class reunion, I immediately set off for Lin'an, and only rested for one night, then took a plane back to Pengcheng, and rushed all the way, and I felt a little depressed. Although the house in Pengcheng is not as warm as the home, fortunately it is his own property here. I was a little used to life here some time ago, so he was quite able to calm down.

After taking a shower, I slept for a while, and it was time to have supper.

While having dinner, Jin Xiao chatted with An Yao while videotapping. An Yao was so busy that she didn't even bother to eat serious food and used takeaway to deal with it. Jin Xiao advised her a few words, but she didn't listen, so he stopped saying anything.

Takeout is indeed convenient for many people. For office workers, the trajectory of life is almost the "working place - on the road - bed" three points. For diet, more often, takeout will be chosen to solve the problem in a hurry. Eating takeout once occasionally will not cause any harm to the body, but people who often eat takeout need to pay attention.

First of all, the calorie exceeds the standard. Takeout usually uses more oil than at home, and it looks bright in color. If you eat it for a long time, the calorie in the human body will seriously exceed the standard and people will become fatter and fatter.

The second is to increase the burden on the liver. It is okay if it is light takeaway, but most takeaway dishes contain a lot of seasonings. Eating this type of takeaway for a long time will increase the burden on the liver. Adding seasonings is mainly to make the meal more delicious, and at the same time, some flavor can be covered up through seasonings.

Again, it is malnutrition. When ordering takeout, we will habitually order one takeout or one dish, which makes our intake unbalanced nutrition. Although we feel full, we will also feel weak, which may be caused by the lack of certain elements in the body.

Then it leads to digestive system reactions. In order to save costs, some bad merchants are very likely to buy some cheap and inferior raw materials to make takeaways. If they do not pay attention to the hygiene of the food, people will have various discomfort digestive system reactions after eating, such as nausea, diarrhea, abdominal pain, etc.

Finally, it is to destroy the natural environment. When ordering takeout, most of them will be accompanied by disposable chopsticks. The production of chopsticks is mostly derived from the natural environment. Long-term use will affect the environment. Moreover, the lunch boxes are plastic and difficult to decompose, and it is a difficult domestic waste.

So how to order takeout healthier?

Although the food we make is both hygienic and nutritious, many times we are too lazy to do it, so we can only rely on takeaway to comfort our weak hearts. At the same time, we should also try our best to pursue health in takeaway.

For a light diet, when ordering takeout, you can try to choose light foods, such as those with fried, fried, and very oily foods, and try to choose steamed or home-cooked foods.

There are diverse choices. When it comes to taking out, you cannot just eat one every day, unless the dishes in that restaurant are changed every day, and they are made of meat and vegetables, which are rich in nutrition. We can choose one every day.

Pay attention to the hygiene level. Generally speaking, it is difficult for us to determine whether the other party is hygienic when ordering a meal. However, we can study the hygiene level of the other party through the order quantity and comments. At the same time, don’t order some dishes that are so cheap that it is confusing.

Fortunately, An Yao is still young, and she herself said that she didn’t eat takeout every day, but the company hired an aunt to cook, and she would usually eat the food she cooked. But today she went out to do business and came back late. Her aunt got off work, and there were basically no leftovers in the kitchen, so she used takeout to deal with it.

What else can Jin Xiao say?

He could only continue to talk to An Yao about his work.

What they talk most about is of course the tourism industry and the scenic spots.

As a tourism practitioner, you must know more about scenic spots, not only the scenery and policies in the scenic spots, but also a lot of information on the development and construction of scenic spots.

Jin Xiao didn't know much about this, mainly because An Yao was talking about it, he was listening.

The tourism industry has promising prospects, but there are actually many problems nowadays.

Especially during development and construction, you must understand some basic knowledge.

For example, multi-perspective considerations in the time dimension.

An Yao’s teacher told a story that a city invited a group of tourism experts to give advice to the local tourism industry. An expert suggested that the local area has rich lake resources and could consider joining an International Lake Council, building a lake museum, and holding the "World Lake Forum" to strive to be the only one in the field of "lakes".

This scene often occurs. Regardless of whether it is right or wrong, I just want to think about a few questions: How much does it cost to build a museum in a place? At least tens of millions of yuan, or hundreds of millions of yuan. After the museum is built, who will operate it? How much does it cost to operate the annual operation and management expenses? There are dozens of staff, and at least several million yuan of water, electricity, gas and heating expenses and salary expenses of more than 1 million yuan per year. What kind of way does the museum make revenue? The forum is held once a year at most, and the possibility of charging is not high. Usually, it will not be many people coming far away from the city. If you don’t make ends meet, you still need to maintain finance. The purpose of the forum is to promote it. Who will promote it to? Which tourists come to travel because of this forum?

Can’t a forum or museum be organized? It’s not, but it depends on the stage of development of the scenic spot (or tourist destination). If it is a relatively mature scenic spot, it needs to be taken to another level, but it doesn’t matter if it is a scenic spot planning. Therefore, when planning a scenic spot, you should not only pay attention to the part, but also the whole, not only consider the present, but also the long-term.

Then there is the continuity of experience.

Many places are very keen on organizing events and festivals. I can’t find any online searches, music festivals, art festivals, cultural festivals, temple fairs, but not many people can remember them like the "Wuzhen Theater Festival". There are many festivals that cannot be completed after being held? The program is very well promoted, tourists come here, and the program performance is also very exciting. However, when I was in a hurry, I couldn’t find the toilet. I finally found it all over the toilet and couldn’t see it. When I was eating, I couldn’t find a restaurant that could eat cleanly. Finally, I found a place to find a place with great prices. After the food came, I found that the food was very expensive, and it was hard to swallow it. But I was hungry and couldn’t help but admit it. At night, I found that I couldn’t find a hotel for clean accommodation. I drove dozens of kilometers to find a place. I won’t mention the price for now, the environment was terrible and the service was even worse. At the end of the day, except for the performance program that was not bad, the others were all collapsed.

Why do we spend so long to talk about situations that everyone is very familiar with? It is precisely because it is common, but it is easy to be ignored. Many people focus on the festival itself, and forget that the tourists' experience is continuous. If there is any problem with any link, it will have negative effects.

Visitors' experiences in scenic spots will fluctuate and change, and what they can remember in the end is the peak and lowest trough of the experience. However, the good or bad points in the entire experience process, and the length of time, do not have that much impact on memory or feeling.

Disney is a typical case. Every project you have to queue for more than half an hour to play in Disney, which is a point of complaint. Disney's peak is a fun amusement project, such as the roller coaster of Disney in Shanghai. The final value is a day of exhaustion and sitting on the ground at night to watch the exciting fireworks show in the sky. Everyone rested while saying: It's so beautiful. Many scenic spots lack such designs in the experience of tourists. There may be one or two peaks, but the score is far greater than the peak, and there is no final value experience at all.

The third is that phenomena are easy to confuse and the essence is difficult to find.

Although domestic tourism has improved to this day, although it has improved and improved, none of them have been completely solved, but the problems such as slaughtering, food safety and hygiene, and service quality have basically not been completely solved. For the domestic tourism industry, are good ideas important? Important! Are beautiful publicity slogans important? Important! Are Internet celebrity products important? Important! But none of them are important as tourists' experience.

There are dozens of ancient towns in Jiangnan, each of which looks similar, but why can Wuzhen maintain its prosperity for 20 years and continue to grow? Many Internet celebrity scenic spots often become popular in a few years.

In the past two years, the characteristic towns were surging. Many scenic spots have received government tour groups from enterprises from all over the country. Most of the governments came and went in a hurry and recommended night scenes to them. They usually think they had seen them during the day. What they saw at night? What they don’t know is that night and daytime are completely different worlds. In the past two years, some people have proposed "night economy", and there are many people chasing the wind. But the key to the problem is, what is the key to the "night economy", and no convincing explanation has been heard yet.

Who knows today which scenic spot is the first Internet celebrity bridge to go on? Maybe few people know it, the key is what if you know it? Internet celebrities are not wrong. It brings traffic, brings revenue to scenic spots, and solves the development problems of a certain stage of the scenic spot. But the key to the problem is, what should I do next after getting this part of the traffic bonus? Most scenic spots are addicted to the pleasure brought by Internet celebrity products at the moment, but do not take advantage of the momentum to transform and upgrade, forming a sustainable development trend. Internet celebrities are not wrong, but the wrong thing is that they have not found the underlying rules and formed a systematic methodology.

Finally, there are three levels of "common sense". The "common sense" of a scenic spot includes three levels. The first level is what a scenic spot is. It mainly includes the business format of the scenic spot, service facilities and supporting facilities, and operation and management. The second level is what to do with the scenic spot. It mainly involves how to plan, optimize and improve the business format of the scenic spot, how to use and operate and maintain service facilities, how to manage people, finances and property, and do a good job in sales and brand building. The third level is the values ​​and methodology of the operation and management of the scenic spot.

The first level is generally familiar, and the second level is easy to manage scenic spots. Interestingly, the third level is more talked about than the other two levels. It is hard to imagine that you can talk about the other two levels without doing the second level.

As a tourism practitioner, whether it is An Yao or Jin Xiao, of course, they hope that more and more excellent scenic spots will appear.

The more excellent scenic spots there are, the more markets the tourism companies like them have, but many municipal governments are in a hurry to start their tourism projects.

Not ready at all, I couldn't wait to eat a bite of fat meat.

This approach is really undesirable. If you want to build a scenic spot well, you must understand some necessary "common knowledge".

For example, catering management.

Does food have to be a local specialty?

If you want to provide tourists with a wonderful dining experience, how should a scenic spot be made? For example, some scenic spots must talk about local characteristics. But if they are really local characteristics, unless the scenic spot only accepts local people. Otherwise, it is hard to imagine that a person who likes Cantonese cuisine will like to eat Northwest cuisine, and those who like Hangzhou cuisine will like Northeast cuisine. Of course, you can still try it, but if you let tourists eat a few meals in a row, your appetite will probably protest. For tourist attractions, most of them are a one-time trip in this life, so they don’t feel deeply. But for those who are leisure and vacation attractions, this is a taboo.

How to ensure food safety?

In order to achieve food safety, what tasks should scenic spots do? First, the source of food procurement must be reliable. It is of course best to be able to directly purchase the source of goods. It cannot be directly purchased, and it must also cooperate with suppliers from large supermarkets as much as possible. This can not only ensure the safety of food, but also ensure fair prices. Once the supply of goods is solved, a corresponding supervision mechanism must be formulated to ensure that the quality of goods is consistent during the continuous supply process. After the ingredients arrive, the scenic spot must store first-level warehouses and distribute second-level warehouses, and also establish a traceable mechanism for the flow of food.

Standard operating procedures must also be formulated.

The management of ingredients must be systematic and standardized. How to standardize the chef's operations without wasting materials or cutting corners, and how to ensure the taste and quality of the dishes? How to provide dishes with different positioning in different locations and restaurants of different grades in scenic spots? How to distinguish between catering for scattered and group customers, how to make travel agencies make money, and ensure the taste of the guests? Are you considering building a central kitchen? Which homemade, which are externally produced, and which are made semi-finished products to store and deliver?

Also plug management loopholes.

Catering accounts for a large part of the operating costs of scenic spots every year, and there are so many tricks in it that it can be said that it is hard to prevent. I have encountered many management loopholes because I do not understand kitchen management, steal the chickens and dogs in the kitchen, or the chef does not strictly control the portion size, resulting in waste of ingredients, and whether the front desk is well controlled, managers give favors, casual discounts, acquaintances do not pay, etc. A high-quality scenic spot not only requires good profitability, but also first-class management level.

In terms of catering management, scenic spots must form a very complete management mechanism to control costs to the greatest extent, prevent fraud, ensure the quality of ingredients, and ensure the taste of dishes. They must also reduce the price to a level acceptable to the public, and at the same time, they can accurately distinguish the taste needs and quality requirements of different customer groups. If a scenic spot does not have a systematic management plan for catering, in the rising period, profits will cover up the problem, but in difficult times, the scenic spot may be difficult.

After talking about catering, let’s talk about the toilet.

Some people may not be able to stand it when they hear about the toilet, but the toilet is an indispensable part of people's daily life.

What is a toilet?

In the past few years, the "toilet revolution" promoted by the National Tourism Administration has greatly improved the environment of many scenic spots and tourist destinations. What are the functions of toilets in addition to solving human physiological problems?

Do you know why it is difficult to find a bathroom in Disney? This happens often at Disneyland. Many people line up and think it is a recreational project, so they line up. When they are about to arrive, they find it is a toilet. Why does Disney make it difficult to find a bathroom?

Wuzhen made a thorough revolution in toilets more than ten years ago. The toilets in Gubei Water Town were also ranked first in the first batch of "Top Ten Scenic Spots for Domestic Toilet Revolution". Toilets are not only a convenient place to solve. They can also be a place where tourists stay and rest, replenish free hot water, breastfeed babies, and change diapers. In Wuzhen, Gubei Water Town can also charge their mobile phones, surf the Internet with WiFi, and relax freely. The cleaner will hand you tissues in time to wipe your hands. This is also the first toilet in the country that provides unlimited free toilet paper. Many scenic spots are afraid that customers will steal toilet paper, so this phenomenon is difficult to eliminate for a while, but you cannot give up on your food because of choking.

Also, are the cleaners cleaning?

Do you know how Disney's hygiene is cleaned? 80% of Disney's cleaning work is done at night. So what do the daytime cleaners do mainly do? Back to the previous question, it is difficult to find toilets, who should I ask? Of course, it is to ask the employees. Which job in the park has the most employees? Cleaners. So, what else does the cleaners have in addition to sweeping the floor?

When I went to some scenic spots, I saw the cleaning staff, asked for directions, and didn’t know where to book, I didn’t know, and asked how much the housing price, I didn’t know! How many sales opportunities are there in the scenic spots, they were lost before the customers arrived at the reservation center! Some scenic spots’ cleaners have bad attitudes because they have not received systematic training. Some scenic spots’ cleaners’ clothes are sloppy, but the managers ignore them.

Because of different positioning of toilets, different considerations will be given when designing toilets. Also, because of different positioning of cleaners, the selection criteria are also different, the training content is different, and the daily words and deeds are different.

The third is security issues.

When it comes to safety, in addition to the food safety mentioned above, what else can you think of? The personal safety of tourists, property safety, equipment and facilities safety, etc. If you subdivided it, fire prevention, disaster prevention, earthquakes, flood disasters, mudslides, landslides, crowding and trampling are closely related to safety. Take Disney as an example, and they put "safety" first in the four core elements of service (the other three are etiquette, performance, and efficiency). I believe everyone agrees, but the key to the problem is how to achieve safety? And it must be safe for decades.

Disney has tens of millions of tourists every year, and even one in ten thousand, there will be dozens of people. This is a terrifying number. During peak season, the number of tourists will suddenly increase, which puts huge pressure on management. How to ensure the personal safety of each tourist is a first-class and important thing. This requires a complete crisis response plan, and employees must be familiar with each other and conduct drills frequently. There is no peaceful time, but someone is carrying the burden for you. To put it in this sentence, it is not that easy for others to succeed, but it is just that others pay more with their heart.

Fourth, what is beauty?

Tourist scenic spots are doing a "beautiful" business. If something is not beautiful, no one is willing to pay for it. So, how should scenic spots be beautiful? Speaking of gardens, European gardens and buildings prefer geometric designs with obvious artificial traces, while Chinese gardens and buildings pursue the state of "although they are made by people, they are natural". With this standard, we can see many scenic spots in China. How are their trees planted? What grass are planted? How are the flowerbeds built with stones? How are the buildings made of facades? What width is the street, how are the buildings on both sides? Are there any shades? How are the encirclements of squares? How are the skylines designed?

When An Yao and the others were in school, their teachers talked about their past experiences. It was an experience in a foreign park. What was most unforgettable was not how exciting, high-tech, and beautiful the other party's project was. Instead, when visitors walked out of Universal Studios Orlando and accidentally saw a kiosk on the side of the road, they were suddenly stunned. When they looked inadvertently, they found that there was a huge gap between us and them.

The shape, theme, color, orientation, shelf height, material, compartment size, product type, color, and hanging method of the kiosks at Universal Studios Park have been carefully designed. Maybe we can imitate their appearance, but we cannot imitate their IPs. Because they have IPs first, then derivatives, and then design the kiosks based on derivatives.

In China, I have gradually paid attention to IP in recent years, but it is not for the long-term development. Most of the time, I still want to make quick money and eat fat. It is really not an exaggeration to describe it as short-sighted.

Let’s talk about business configuration later.

This is a common topic. At first glance, many scenic spots are highly similar. Catering, B&B, Shops, Venues, Teahouses, Dramas... But when you look closely, the details of these business formats are different, the locations are different, the proportions are different, the quality is different, and the services are different. Most scenic spots in China face a relatively embarrassing problem that the scenic spot houses are built, and I don’t know where the merchants are. After working hard, I often find a suitable property space and location. This location was originally suitable for catering, but there is no flue, gas pipeline, oil separator, and the kitchen area is not enough; this location is suitable for bars, but the sound insulation effect is not good.

When designing a building, the architect thought about the principles of architectural design. As for what to do and how to operate it, it is not within his consideration. Therefore, he will see that the scenic spot has been built, but it will not take long to go. A back door will be added today, a wall will be removed tomorrow, and a suspended ceiling will be added the day after tomorrow. A lot of time and money will be wasted.

Some scenic spots have become popular and do whatever they want. In the past two years, there have been many people chasing Hanfu, and dozens of Hanfu shops have emerged. Some scenic spots have found that milk tea is good, with Heytea and mourning tea everywhere. Some scenic spots have heard that making snacks in Yuanjia Village has become popular, and their streets have also been changed into snack streets. Some people have heard that homestays are very popular recently, so they have started a explosive change mode. Follow the trend and follow the trend. There is nothing wrong. The wrong thing is that there is no long-term plan, what should be adhered to, what to change, and no standards and principles.

So, how should we plan business formats? We should return to the needs of tourists. Designers should consider what different needs will arise along the way from the scenic spot to the scenic spot, and then design the business format distribution according to the needs of guests. If it is a leisure and vacation scenic spot, in addition to considering the needs of tourists, we should also consider what different needs will a vacation customers have at different times. The layout of business formats is regular, and the same is true for the design of landscape nodes.

The above are all necessary conditions for a scenic spot, but most of the classics in China cannot be done well, or they cannot do it well. As a result, a large number of tourists go abroad every year to create GDP for others. The domestic attractions seem to be crowded, because domestic tourism is convenient and relatively cheap. Just imagine, if going abroad becomes as simple as cross-provincial and the price is similar to that in China, what impact will domestic attractions suffer?
Chapter completed!