100. The difficulty of selling
“Can m8 be tested?”
Jin Xiao asked Zhang Ying.
But this time, Zhang Ying did not agree at once.
"Sir, actually, the rules in our store are that customers can test drive first and then test drive, and they cannot test drive within one year of the driver's license. It's okay to say x5 just now, but now m8 is really..."
Zhang Ying was a little embarrassed.
After working in sales for a long time, and having more customers have seen, the possibility of meeting strange people is greater. If you work for a few more years, you will probably be able to encounter any kind of strange people.
She has encountered many Zhang Ying herself.
For example, she met a customer in her first year of sales and asked her why the car door panels were so thin, and she cut corners, right?
When the customer raises this question, she is in a state of collapse.
The first thing that comes with BMW's replacement is to reduce the weight of the body. For example, the new 5 Series has a weight loss of 120kg compared to the previous generation. Weight loss is one of the difficult problems that BMW engineers overcome. With the increasing advancement of technology, the decline in body quality can not only improve power performance, but also provide good fuel economy. The use of various high-strength steels, ultra-high-strength steels and even carbon fiber materials, even if the weight of the body is reduced, the safety is still at an extremely high level, and there is no doubt.
It is true that BMW's weight loss plan for body weight loss is relatively superior to other manufacturers, and it is even more generous on the chassis parts that are not often seen. The blessing of various light alloy guard plates and aluminum parts greatly reduces the weight of the car body. However, there are still many phenomena when I was buying a car several years ago that I knocked on the door and pressed the hood.
When you encounter such a guest, what can Zhang Ying do? You can only keep explaining to the other party.
This is still good, and some customers say something even more devastating.
For example, it was another guest she met when she was in her first year of work.
When I came up, I asked her how much commission she could get for selling a BMW and if she could get 10,000 yuan?
When Zhang Ying heard this question, she really wanted to squeeze out all her tears for the other party to see.
And how hard it is to sell a car? It is busy and busy, walking with wind. Sometimes I go upstairs to issue financial invoices to complete the procedures, and sometimes I go downstairs to apply for insurance documents for customers. When I am busy, I have to rush to the after-sales service to flush the customer's car by myself, and then rush to the exhibition hall to explain the delivery of the car to the customer. Is it overtime? No! I have to work overtime to build a new car delivery system at night.
It is normal for an ordinary car model to get a commission of three to five hundred yuan, and it is only a thousand yuan for difficult-to-sell models. But do you think you can get a commission by selling one? The commission of bicycles is not something you can get! What KPI assessment, what model matching assessment, financial penetration rate, used car replacement indicators, high-quality sales indicators, and imported domestically produced combinations. All kinds of assessments are played with by the sales manager. These are all linked to monthly commissions. They are not lucky, and there are many people who have lost their monthly salary.
If selling a BMW costs 10,000 yuan, it is estimated that many BMW sales consultants will drive an M3 in a year. If they say too much, they will cry, but the customers still don’t believe it.
Zhang Ying can't explain too much, but the manager won't forgive her if she finds out.
Of course, the one who asks the most questions is whether it is better, BMW Brilliance or BMW Germany.
In fact, this question is really hard to say. After all, things that are all from the assembly line will inevitably have quality gaps.
Speaking of which, whether it is of better quality, BMW or BMW in France, has always been a hot topic. If the same standard shaft 3 series produced by Munich and a standard shaft 3 series produced by Iron West, if you don’t look at the nameplate, you can’t tell who is who. The same model, the quality of domestic BMW and imported BMW is almost no longer different. The rigorous joke of German workers turning screws is more than that of domestic workers. The automated production lines of Tiexi and Dadong factories are astonishingly higher. BMW Brilliance Tiexi Factory has even been rated as a national 4a-level scenic spot. After you have the opportunity to go to the on-site observation, you will have standards in your heart.
If you really want to distinguish right from wrong, the workmanship of the domestic 3 Series 5 Series is definitely not as good as the 7 Series flagship. If the tickets are in place, it will naturally make it more pleasant to buy imported BMWs.
It's a long way to go, let's talk about Jin Xiao's side.
The test drive proposed by Jin Xiao is also a very common problem.
In principle, test drives are not allowed for customers with a driver's license of less than one year, but there are always some young men who are full of energy who are not allowed to test drive and are angry. The key is that they have never been exposed to BMW and the accelerator feedback is not accurate. Test drives are like driving on the track like playing life. This is simply a test drive with customers.
What's more, I don't know that the standard test drive process of the 4S store is to test ride first and then test drive, but the sales consultant said that the customer would first let the customer experience the test ride before driving, and statically display the function buttons in the car, but some people are anxious and are unhappy: Look, can't afford a BMW? Look, can't I drive a BMW? I turned around and left, leaving the sales consultant in the cold wind, feeling sad and helpless to tell anyone.
Zhang Ying has seen many such customers, so today when she felt that Jin Xiao was a customer who could spend money, she even quietly opened the back door without catching his driver's license, so she directly accompanied him to test drive the x5. Anyway, there were no obvious road obstacles in the test drive in their backyard. As long as they were not crazy, there would basically be no accident.
But now Jin Xiao is going to test drive the m8, and the car is almost three million, so Zhang Ying doesn't have the courage to let him test it directly.
But she was also afraid that Jin Xiao was also that kind of spirit, so she didn't buy it when she said she wouldn't let the test drive, so she was in a particularly difficult situation at this moment.
Jin Xiao could feel her embarrassment and immediately smiled, "Okay, if you can't test drive, you can't test drive, can you take a test ride?"
"Yes, it's OK now!"
Seeing that Jin Xiao was so easy to talk to, Zhang Ying felt sweet, so she hurriedly called the driver in the store and took Jin Xiao to the backyard for a test drive.
After sitting in the car for a few laps, I have to say that the comfort of the m8 is still good. At least for the sports car model, it is already very good.
Just Jin Xiao felt that - he felt that - the comfort level of the m8 was almost the same as Yaoying, but Yaoying was a car worth millions and was worth two BMWs. I can only say that the BMW m8 was really Jin Xiao’s heart.
In the end, he successfully drove the test drive.
This thing actually depends on the person. It is impossible to apply for a test drive, but when it comes to the test drive, isn’t it that the person has the final say?
Give a cigarette to the driver and say a few good things. If you don’t, let the master sit in the passenger seat. Isn’t there anything you can say?
After a few test drives and experiencing the driving feeling of m8, Jin Xiao was even more satisfied.
"Okay, these two cars."
Jin Xiao waved his hand and made a decision.
Zhang Ying's eyes were almost flooding. When signing the car purchase contract, she pointed at Jin Xiao how to fill it out, and wished she could stick it to Jin Xiao.
Jin Xiao felt Zhang Ying's soft body, and his heart was also a little hot. He was not moved and he was getting a little cheaper. The main reason was that he had been holding it in for a long time.
Young people can't stand this kind of teasing the most.
"Mr. Zhang, this is my phone number. Please remember it. You can call me any need."
“Is it okay to need anything?”
Jin Xiao deliberately bit it hard.
Zhang Ying's face turned red, "Of course it's the car side, where do you want to go?"
"I'm talking about cars, what do you think I'm talking about?"
Jin Xiao looked at Zhang Ying with a smile, which made Zhang Ying blush even more.
Buy a car, get insurance, get temporary license...
He can pick up the car directly today with x5, but m8 cannot. Unless he wants to buy samples, the samples are not that easy to buy. He has to wait about four or five days before picking up the car.
Jin Xiao didn't mind either. He didn't have any extra parking spaces anyway. He could park at school with x5. He bought m8, but there was no place to park. He had to find a place to park.
Chapter completed!