Chapter 127 Another layer of meaning
"Hey, how do you know that our Post and Telecommunications Bureau has unified document guidance? You also know that there is a standard and a price nationwide?"
Not everyone knows the internal regulations of the postal and telecommunications system, let alone such a young man, the middle-aged aunt subconsciously feels that there is something wrong.
At this time, she put down her sweater-padded hands and began to look at the young man in front of her carefully, but found that the more she looked, the more familiar she looked.
"I...I seemed to have seen you in the newspaper two days ago?"
The aunt said in surprise, and then ignored Zhong Bai's reaction, she immediately looked through yesterday's newspaper on her desk. Sure enough, she found a report in a corner of one of the "Tianhe Daily".
"I just said I've seen it! Sure enough!" The middle-aged aunt pointed happily at the message "Our province's chemical system took the lead in creating cross-provincial military-civilian cooperation intention exchange" and pointed at Zhong Bai with a smile.
Damn, will you be reported so soon?
Zhong Bai immediately realized that this should be a report written by the reporter from Xinhua News Agency when the 35th Division Division headquarters was negotiating to sign an intention agreement?
Zhong Bai immediately took the newspaper from the other party, but fortunately he didn't mention his name, so he simply admitted it and nodded, "Well, I just came back from a business trip with my leader yesterday. Auntie, can you tell me the answer to the previous question now?"
"You wait, boy, I'll go and read the rules!"
The middle-aged aunt is obviously in a much better mood now. Of course, this must be the additional effect brought by Zhong Bai's appearance in the newspaper. The staff of any unit have a strong sense of honor these days, especially when facing young people like Zhong Bai who can represent Tianhe Province to get results from other provinces.
After a while, the middle-aged aunt took out a document from the office behind and said seriously to Zhong Bai.
"According to the joint regulations of the Planning Commission and the Development and Reform Commission, the current guide price for installing a program-controlled telephone nationwide is 12,000 yuan, including equipment and materials and labor costs, but not line costs. For specific purposes, you also need to consult the local post and telecommunications bureau." The middle-aged aunt closed the document: "The conditions in Nanyun should be less than our Tianhe, and the cost may be higher. You may have to go to the local area to ask."
"Okay, thank you aunt."
After getting the information he wanted, Zhong Bai left the office of the Post and Telecommunications Bureau with satisfaction and returned to the room of the Provincial Department of Industry Guesthouse.
12,000 yuan, which was not a small number in 1981, and according to the other party, the line fee does not include it.
The line cost is precisely the largest part of the cost of installing program-controlled telephones at Post No. 251!
I didn’t see any routes from the Post and Telecommunications Bureau on the road, and there was nothing but electric wires. The cost of laying analog signal lines at a distance of dozens of kilometers is probably not low!
But after thinking for a while, Zhong Bai decided to continue this matter!
Why?
Because the free installation of telephone calls at Post No. 251 is not a simple gift incident at all, Zhong Bai has more considerations about this!
Whether it is 12,000 yuan or higher, Zhong Bai certainly won’t pay out of his own pocket.
Not only does he not have that much money now, but even if he has it, Zhong Bai will use it as the starting capital for the next investment and will not be used for such seemingly simple donations.
Of course, from an objective perspective, donating a free programmable telephone to Post No. 251 is a great thing, and it is also a contribution to the national defense cause.
But in Zhong Bai's view, this incident itself has another meaning.
That's advertising!
That’s right! In 1981, although there were already many traditional industries in China using traditional methods to advertise, such as newspapers, posters, etc., there was almost no commercial advertising on TV and radio.
Because in China this era, the television penetration rate was still very low, and although the broadcast penetration rate was slightly higher, it was more for timely broadcasting news to the people and understanding current affairs and trends. It has not yet reached the point where a hundred flowers bloom in decades.
What is the advertising bidding king before the CCTV Spring Festival Gala in the 1990s has not appeared yet!
But this does not mean that advertising has little effect. On the contrary, in this era of poor advertising, the role it can play is huge!
And Zhong Bai took this into consideration!
Because Zhong Bai knew very well that winning the special fertilizer production order is just the first step to turn Shanping County Fertilizer Plant into profits.
In addition, special fertilizers are currently used in the border military reclamation where the 35th Division is located, and are used for military purposes. It is impossible to do other sales to the outside world. Although the order demand over the short term can make the production and sales in the factory reach a small peak, in the long run, such products that are designated sales targets and cannot adjust production and sales prices according to the market cannot be used as the main product in the long run.
Therefore, before the next ace product that can bring a lot of profits is released, if the reputation of Shanping County fertilizer factory can be advertised in advance in Tianhe Province and even across the country, it can completely ensure that subsequent new products can continue to steadily expand profits.
And how to make a call through advertisements? What Zhong Bai is considering is to install a program-controlled telephone for the 251 post this time!
This kind of great thing that small businesses will sponsor a programmed telephone for border garrison posts across provinces will undoubtedly be reported by the official news of TV and radio stations and will be widely promoted.
After all, it is a great thing that shows the friendship between the military and the civilians and family. Whether it is the outpost itself or the country, it will not have any deviation in the essence of this matter.
During the process of large-scale publicity, the name of Shanping County Fertilizer Factory will naturally be mentioned countless times. In 1981, when advertising resources were scarce, wasn’t this the best advertising method for a company to do?
Moreover, it does not require an additional advertising fee! It only requires installing a program-controlled phone. This cost is completely in the sky and underground compared to the price of the advertising bidder for the future Spring Festival Gala!
In 1981, when various advertising forms were not yet popular, once Zhong Bai's move was successful, it would undoubtedly be a milestone event in the field of corporate publicity. It would definitely bring unexpected huge business opportunities to Shanping County Fertilizer Factory!
The only thing Zhong Bai has to do now is to tell the factory director Chu Jun as soon as possible, and let him nod and pass!
Zhong Bai was not sure whether he would immediately agree with the slightly stubborn old-fashioned factory manager like Chu Jun, but he believed that Chu Jun should see the changes he brought about in less than a month after entering Shanping County Fertilizer Factory, and Ming was in his heart, and he would definitely support him!
As long as this matter is done, it is the most solid step to make the successful transformation of Shanping County Fertilizer Plant!
Chapter completed!