The next morning, the video "Can laundry detergent really fry fried dough sticks? Come on, fry it for you" was completely popular in the social circle.

This is the first time that the online marketing concept of forwarding with prizes has appeared in China. One passes to ten, ten passes to hundreds, just like a virus is contagious. This video is spreading rapidly at a terrifying speed.

For a time, there were voices of talking about this in companies, schools, streets and alleys.

"Hey, buddy, did you forward it?"

"Forward, I got 2 yuan."

"You have a good life, I only cost 30 cents."

...

"You didn't participate in the million-dollar bonus pool?"

"I didn't participate, are you a scam?"

"Impossible, that's Lezhi.com, that's Li Fan! Reliable!"

“That’s right.”

...

Because an ID or platform can only forward it once, some people invoke relatives and friends in their circle of friends to participate in the forwarding. Although the money is not much, everyone is looking for a mood, which is similar to the mentality of grabbing red envelopes.

This video has become completely popular in social circles due to its fun, attention and other factors that are easy to spread.

In just 6 hours, the number of forwardings reached an astonishing 3.7 million times, the number of views was 10 million, and the number of likes was 2 million.

Only so far, Operation Hurricane has been successful! However, greater successes have followed one after another.

That morning, the news media across the country basically conducted real-time reports on important pages, and even multiple TV stations and radio stations reported on them.

Liaoyuan TV Morning News:

Male host: "Just early this morning, a video quickly fermented in the circle of friends and became popular. In just 6 hours, it exploded in the circle of friends and attracted widespread attention from the public."

Female host: "What kind of news is this? Let's take a look at the detailed report!"

...

Heihe Satellite TV Urban News:

Female host: "The fashionable word 'sharing' has become a very familiar word for the general public. Shared bicycles, shared power banks... Now there is a 'sharing 1 million bonus'!"

Male host: "This 'sharing' is not the 'sharing'. Let's pay attention to the 'million bonus pool plan' together! Please read the detailed report."

...

In addition to the timely reports by local TV platforms, even the Beijing TV Finance Channel conducted news reports at 8 o'clock in the morning.

Zhang Dawei, a famous host of financial news, said a little excitedly: "This is the smartest and most courageous avant-garde publicity and marketing model we have seen this year!

The plan to divide the million-dollar bonus pool accurately cuts the pulse of the people, solves the pain points of the traditional marketing model, and is a classic case of marketing in the new era!”

...

All kinds of news fell into all areas within the Internet like snowflakes. This Internet marketing plan with great gimmick and good content was a great success in less than 10 hours.

Lezhi.com was filled with joy, and everyone's face was filled with bright smiles. The senior executives were like chicken blood, shuttled back and forth in various offices, and said excitedly words to boost morale.

In a girl's dormitory at Chenhua University, Lu Shuang's eyes were bright. She didn't sleep all night, but her eyes were still as bright as the sun.

The reward amount for my video was only 8,000 yuan when I first watched it, but so far, it has soared to more than 300,000 yuan.

More than 300,000 yuan, the share is 50,000 yuan. After deducting taxes, it will be almost 150,000 yuan for your own hands!

Now, not only is the tuition fee released, but if you add a little more, you can pay the down payment to buy a house in your own small county town.

When Lu Shuang called her parents, she was so happy that she shed tears. After all, for a student who had a deposit of up to a few thousand yuan, 150,000 yuan was really an astronomical figure.

The plan to divide the million-dollar bonus pool is still continuing. By noon, the video has been forwarded 6 million times and the number of views has exceeded 20 million.

At this time, Li Fan was taking class at Peking University, and the lunch break was about to come. The professor said, "Let's get off the get out of class early."

Li Fan just closed the book, and the classmate in the front row turned around and said, "Li Fan, you are playing tricks!"

Li Fan asked, "What's wrong?"

"There is a prize for forwarding. At the beginning, you can get more than 10 yuan for good luck, and you can almost get one or two yuan for someone. Now it's good. You can only get 1 or 2 cents. You're too tricky!"

Li Fan laughed and picked up his phone to take a look. There was still 50,000 yuan left in the bonus pool.

He picked up his cell phone and said, "Mr. Dong, give a red warning to inform the majority of netizens that the event will end before 12 pm!"

It just arrived at 12 noon and the million-dollar bonus pool plan officially ended.

The event has achieved brilliant results in 12 hours. "Can laundry detergent really fry fried dough sticks? Come on, fry it for you" has a total of 7 million forwardings, a reading volume of 28 million, and a total reward of 450,000 yuan.

Lezhi.com added 2 million new members within 12 hours, and the content of major sections of the website increased by more than 5 times that day.

The first content of the Million Bonus Pool Plan successfully promoted Lezhi.com and brought a once unknown name, Lu Shuang, into the public eye.

The million-dollar bonus pool plan shocked the industry even more:

In a company conference room, the boss slapped the table and said, "Look at Lezhi.com's marketing plan is also full of brains. Why can't you think of it? What's the use of asking you?"

A marketing department:

"It's barbaric! This million-dollar marketing plan is too barbaric!"

"It's so crazy. It's so crazy when it's 12 hours, tilting half of the Internet!"

In the office of a company's boss, the boss closed his eyes and rested, fiddling with two cultural walnuts in his hand, and said slowly and domineeringly: "Go and investigate, which marketing person has come up with the idea of ​​this million-dollar bonus."

"And what, boss?" said the sexy assistant.

"Then, dig it up for me! I'm going to make a reservation!" After the boss said that, he continued to rub two walnuts.

After a while, the assistant knocked on the door and came in, "Boss, I've investigated it clearly."

"Okay, let's poach people, I'm going to see him appear in the office tomorrow."

The assistant said desperately: "Maybe it can't be dug up."

"Well? He wants money, a Beijing household registration, or a woman? He is satisfied with him."

The assistant said weakly: "It seems that he is not short of it."

"Who is so awesome?"

"Uh...Li Fan!"

The two walnuts stopped instantly.

...

This afternoon, the industry was inquiring about who was the magical idea of ​​this brand new and barbaric online marketing plan. They beat around the bush and finally learned that the plan provider was Li Fan, the boss of Lezhi.com.

Many companies that want to poach have to give up. They can’t poach the other boss, right?

This afternoon was not peaceful. Just as everyone was discussing the plan for the million-dollar bonus pool, netizens were also expressing their strong petitions:

"Mr. Li, I haven't got it yet? When I learned the news, the event was over."

"I didn't get it either. You didn't inform everyone in advance when you set up a million-dollar bonus pool plan. Many people didn't have the chance."

"Teacher Li, let's do it again!"

"Yes, Teacher Li, give some money to make everyone happy!"

...

Li Fan’s Weibo, Lezhi.com’s homepage, Weibo, Gu Yating’s Weibo... As long as you have direct contact with Li Fan, you will basically be "slaughtered" by netizens, and it is all of them strongly requested.

After Li Fan read everyone’s petition, he updated a Weibo post: Then come again? Okay, 12 o’clock tonight!

As soon as the Weibo post was released, netizens' messages poured in:

"Teacher Li, how much does it cost this time?"

"Is it still one million?"

"Teacher Li, I love you so much."

"Let your love spread throughout the world quickly?"

...

Seeing this, colleagues in the industry couldn't help but exclaim again: Come again? It's so crazy! It's so brutal! It's so rich!

Li Fan was reading the message when Cheng Yong called over and he said anxiously: "Xiao Fan, will you continue?"

"Well, continue, sorry, I didn't discuss it with you in advance. Let's take advantage of the victory and push this marketing to the highest point!"

"This is really a money-burning money. If you continue to burn like this, you can't afford it!"

"We can't bear to bear the child and can't trap the wolf, of course we can't market this way every day."

"All right!"

The million-dollar bonus pool plan continues. At 1 pm, on the homepage of Lezhi.com, the advertising slogan is eye-catching: Go crazy again, how about it? See you at 12 pm tonight!

One wave has not yet settled, and another wave has started again. Throughout the afternoon, news swept the Internet again.
To be continued...