Dividing up the million-dollar bonus pool?

Replace content for a paid time?

Before you make a penny, you just throw money out like a rich man?

For this unique marketing plan, everyone obviously feels a bit nonsense when they receive the message.

Li Fan slid the mouse and changed the page of ppT. This page is a brief introduction and precautions for the marketing plan.

Li Fan pointed to the computer screen and said, "The so-called million-dollar bonus pool plan, for example, our website has an interesting science experiment. We set it as the plan, and then use social tools such as Weibo and space to conduct a national transfer, quickly expanding our Lezhi's influence."

Song Hang asked in confusion: "Will they turn?"

"Yes! There are two points first, the first point is to share the spirit. People all share the spirit, such as some like to share interesting videos, some like to translate strange history, etc. In fact, the core of sharing the spirit is also to gain attention and recognition from others."

"What about the second point, Teacher Li."

"The second point is the principle of grabbing red envelopes. When it comes to 'grabbing red envelopes', everyone understands that it is not about how much money it costs, but about participating.

Will grab a few cents to make a substantial improvement in everyone's life? I can't afford to buy an ice cream, but people will hold their phones and stare at a big eye, and be in a state of fighting at any time.

Therefore, if we divide the million-dollar bonus pool, each person will randomly get one or two cents to dozens of yuan. As long as our content is positive and healthy, many people will transfer it.

On the road, you won’t pick up coins that cost a few cents on you, but when grabbing red envelopes, everyone is snatching them up.

So, the plan for the million-dollar bonus pool is feasible in terms of gimmicks and operability, and I think it will cause an uproar!"

Everyone changed their mind and nodded:

“It makes sense!”

"Teacher Li's idea is not only novel, has enough gimmicks, but also simple to operate and huge rewards. I agree!"

"I agree, this marketing plan is very good."

...

They were not flattering. Although they thought it was a bit nonsense at the beginning, as Li Fan explained, everyone quickly changed their minds.

There has never been such a naked money-spending marketing plan in the Chinese market, or everyone's traditional idea is still in advertising plans and has not yet turned to the concept of social marketing.

Tan Qian asked, "Teacher Li, I think this plan has a disadvantage."

"What's the disadvantage?"

"There is no possibility of sustainable development. The 10,000 yuan prize is divided. What should I do after that? Let's go for another 10,000 yuan?"

Li Fan nodded: "Yes, right!"

Everyone was scared and sweated. Brother, how much is the capital for our early start-up?

Li Fan said: "It can be opened every Monday and end on Sunday, and we can cycle this way until its advertising effect drops, and we will continue to do other marketing plans."

Wang Bo grinned, "This is really a burning money."

"Don't worry about money. Starting a business is just about burning money. As long as it is reasonable, we advocate burning money."

Someone said: "It's a million, but it doesn't matter if our bonus vault is set to 20,000--"

Before he finished speaking, Li Fan's face turned cold and showed a slight anger. His disgusting eyes instantly scared the man to accept the next words.

Li Fan said seriously: "The first motto of the company is: do business in a prosperous and honest manner.

I just talked about this in ppT. Is this a thing that is right in your ears?"

The atmosphere in the conference room instantly dropped to freezing point, and everyone looked at Li Fan in surprise, silent.

Li Fan's personal image is extremely easy-going, both in the public and in private. Everyone has basically never seen Li Fan's temper. He always looks like a sunny handsome guy with a bright smile.

Because of this, Li Fan suddenly shook his face, his cold and serious face and solemn tone were shocked and he had a vague understanding.

Li Fan said: "I will say it again. Whether it is the company's operation or advertising planning, it must be based on compliance with laws and regulations, and if you say a 10,000 yuan bonus, we will only have a 10,000 yuan bonus! Don't make fraud!"

Facing Li Fan who suddenly had a temper, no one dared to say anything for a while, and the conference room fell into a tense and awkward atmosphere.

A few seconds later, Cheng Yong suddenly clapped his hands and rescued: "Teacher Li said it well! He is doing business in a prosperous and honest manner! We are not only starting a business, but also realizing our social value!"

Everyone quickly applauded, and someone said, "Teacher Li, I feel very proud and accomplished in a company like ours, which is full of social responsibility. Even if I make less money, I am not willing to leave."

"Yes, so do I!"

...

Everyone agreed, and Li Fan also took the opportunity to relax and joked: "Thank you for your recognition and support for the company's culture. Well, everyone's salary will be reduced by 15%. Let's go through the difficult period of starting a business together."

Amid the laughter, the atmosphere finally turned around.

Li Fan continued: "While dividing up the million-dollar bonus pool, we must enable the reward function. Netizens can reward content creators. In the early stage of website operation, all the reward amounts will be paid to content creators."

Wang Bo woke up, "Oh, I borrowed from the anchor model!"

"Yes, we have learned from the anchor model, but we need to set up a bottom line. Content rewards are your own will. No content creator is allowed to ask for rewards on the website platform. If it appears, funds will be frozen and the account will be directly blocked."

Li Fan's constraint is to establish the authority and purity of the website.

Think about it, if there are many online begging on a popular science website, what about "Lao Tie 666" and "a wave of gifts", it will be disgusting to think about it...

Tan Qian raised her hand and said, "Teacher Li, I don't quite agree. We can share the 50% % of the content creators. With the novelty of our platform, there is no need to be completely free, because the market is now in a vacuum."

Li Fan thought for a while and said, "What do you think?"

Zheng Dong: "I think Tan Qian is right. After all, the purpose of free is to impact the charges! We are the pioneers of the market, so we will set the rules."

Cheng Yong kept tapping the table with three fingers alternately, "Well, there is indeed no need for free."

Li Fan said: "Okay, then share the interests with the creators."

Cai Cai suggested, "Teacher Li, can we donate part of the income to Hope Project? Not only did we advertise but also gave love."

"Of course, but don't hurry at the right time."

Li Fan is very willing to accept everyone's opinions. It is better to be tolerant to all rivers.

Li Fan said: "This content is here first, and I will talk about the next section, the 'Borrow Order'!"

Li Fan clicked the mouse and ppT slid to the next page. At this time, those who were far away from the round table stood up, possessed themselves and squinted their eyes and looked, while the poor vision had already squeezed to Li Fan.

"The so-called 'reward order' is to put it bluntly, raise questions and set answer bonuses, and wait for authoritative answers online. Uh, why don't we carry the round table away?"

The round table was not carried away, but everyone stood up and squeezed to the computer. Li Fan pointed to the screen and explained to everyone.

...

The meeting lasted for a long time, and it was not until two o'clock in the afternoon that it finally came to an end. Several major sections of the website and the specific work in the next month have been planned.

"Do you have any questions? If not, we will implement it immediately. Mr. Cheng?"

Cheng Yong shook his head.

"Mr. Song?"

Song Hang had nothing to say.

"What about the others? Well, let's go!"

Li Fan gently closed the notebook, put it in his backpack, and walked out of the conference room with a big stride.

Everyone completely changed their view of their Mr. Li.

A meeting not only set the company's articles of association and overall tone, but also completed the work of the marketing department and guided the work of the technical department...

Almost on his own, he straightened out the context of the entire company and determined the most critical development trajectory of the first period.

These were originally planned to take one or two weeks or even several months of repeated discussions on meetings of all sizes. As a result, Li Fangao was well-behaved, far-sighted and mysteriously determined in this meeting.

At this time, no one dared to say that Li Fan is only 19 years old and Li Fan has no experience in business.

Li Fan is indeed not suitable for doing business because he is very bad at administrative management and does not like to do it.

However, he has natural advantages in grasping the company's arteries, has strong theory, and has a lot of successful experiences that can be learned from in his previous life. This is his strength.

As for the specific implementation and detailed consideration, that is not what Li Fan should care about.

This era focuses on division of labor and coordination, and everything is done by yourself. Nowadays, it is no longer a compliment.

As soon as the meeting ended, Cai Cai returned to the office, snapped her fingers, and said excitedly: "Dear, have a small meeting, I will pass on the 'spirit' of the meeting! No, I will pass on the 'spirit' of Teacher Li."

For a time, every department of the company held a small meeting to share the "General Li's Program", understand the "General Li's Spirit", and speed up the formulation of detailed plans to realize General Li's macro concept.

There are more than 70 employees in each office and they are a little unbelievable. This is Mr. Li’s decision and that is Mr. Li’s plan. It is all formulated by Mr. Li. Why is Mr. Li so powerful?

When the staff got off work, they started talking completely.

"Bonus order, million-dollar bonus pool, interest group... I didn't expect that these novel ideas were planned by one person, and these ideas are not only novel, but also very implementing. That's amazing, my Mr. Li!"

"As a planner, I felt deeply inferior in front of Mr. Li."

"Not it, it's just a reward order and a million bonus pool?" Someone was puzzled.

"Why isn't it? Who did you think of these two concepts before Mr. Li proposed?"

"Just talking about an excellent marketing plan is not easy to come by. Someone proposed it. Everyone thinks it is so simple, but before I came up, there are so many planning people who want to break their heads and never expected it!"

"I think our company is reliable, spiritual and has great potential!"
To be continued...