Chapter 160 Endorsement darling(1/2)
At the dining table, Li Fan and Lu Kang started chatting in detail.
As a referee, Xiaoxiao is acquaintances on both sides. Her mission has been completed, so she stayed by the side without saying a word.
As a new knowledge payment website, Zhile Community is very novel and bold in China. However, Li Fan is not optimistic about it. At least it will be difficult in the early stage. Even if you really achieve something, it will definitely not be a matter of one day or one night. Especially at present, the platform is still very simple and the content is too single, and there is a very long way to go.
However, Li Fan was very interested in this very forward-looking business model and had the urge to get involved.
Like many leaders, Lu Kang also painted a big pie for Li Fan, describing the future success scene, and how to be the largest elite community in China, and to be listed on the New York Stock Exchange in a few years.
Li Fan was very calm and watched him brag quietly.
After joking for a while, Lu Kang found that Li Fan was not infected by his passionate emotions, so he was a little excited. Did he fail in the performance? He relied on this path to fool the investment, it was wrong, which impressed investors!
"Xiaofan, our current marketing strategy is to select 30 elite representatives from all walks of life to emphasize packaging. Among the 30, we hope that 10 celebrities with a certain social reputation and network traffic can support the "Zhile" appearance, so we are willing to provide you with 0.5% of the shares."
Li Fan asked, "What do I need to do?"
"1. Interact with netizens regularly in the community and select representative questions for knowledge answers. 2. When the company has activities, attend, especially in external publicity."
Li Fan shook his head and said, "Brother Kang, there are too few shares. I guess your platform will be successful if it doesn't lose money by the end of this year, right?"
"How is it possible? If you don't make money, someone will invest in us? Haha!" Lu Kang used a loud laugh to hide his guilt.
Li Fan said: "Brother Kang, let me tell you a few truths, don't mind. I think the innovative model of 'Zhile' is very good, but it is too niche. It is difficult to improve without a few years of operation and development, and the market is narrow. After all, paid content has just begun to start in China, and the current payment model of film and television and music has not been completely accepted by netizens. What's more, our knowledge payment platform, which is already very biased, and I think our 'Zhile' is also constantly exploring and moving forward?"
Lu Kang lit a cigarette and started smoking. The question he was thinking about was, why did his sweet words not play a role in this child? He narrowed his eyes and looked at Li Fan, continued to listen to him, and carefully observed every detail of Li Fan, hoping to learn more about this nationwide son who was called a cultural idol by the public.
There are daughters-in-laws, husbands, daughters, mother-in-laws, etc., but there are never sons of all people. But in the past few days, "Sons of all people" has finally been launched, and the crown has successfully fallen on Li Fan.
As the name suggests, everyone hopes to have such a son, but Li Fan is depressed, so you can take advantage of this!
Li Fan continued: "And, I personally think that there is almost no market for knowledge payment, and it is not easy to cultivate in the early stages, but the future is bright. I don't object to joining your platform, but, with a share of 0.5, are you making me work in the first few years?"
"Then what do you want, tell me your demands." Lu Kang no longer treats Li Fan as a high school student.
Li Fan said: "Wait a minute, my agent is coming."
"broker?"
"Ah? When did you have an economical person?"
Xiaoxiao and Lu Kang looked at Li Fan together.
Li Fan smiled but said nothing. When he was just running to the toilet, he thought of joining "Zhile" and felt like he was endorsing. Zhile's behavior was nothing more than finding a few celebrities with certain knowledge to stand up for his platform. In fact, there was no difference between endorsement. Then, this kind of behavior of negotiating prices is somewhat inconvenient to boast about himself. Besides, he is indeed an amateur in this area.
So he hung up the phone to Liu Shishi and asked if Sister Jiang was in the capital and borrowed it.
More than 10 minutes later, Li Fan went downstairs to pick up Sister Jiang. He briefly explained his attitude and demands to Sister Jiang outside. Sister Jiang made an OK gesture and said, "You Sister Jiang did this, OK."
When she returned to the private room, Sister Jiang shook hands and greeted Mr. Lu. After she sat down, Sister Jiang said straight to the point: "I know the specific situation almost. What is the highest treatment Mr. Lu can give us? Tell me."
"0.5% of the shares." Mr. Lu said.
"Not?"
"Uh... it's gone!"
Sister Jiang frowned and said, "This is definitely not true. We want 5% of the shares."
Puff! Cough cough cough!
Mr. Lu choked directly, and the lion spoke loudly.
Xiaoxiao's cold war is too cruel.
Mr. Lu smiled and said, "You are really joking. We will provide the same shares to 10 celebrities, each of which is 0.5. Why do you get 5? Are you kidding!"
Sister Jiang said: "First of all, I am willing to join you, a social celebrity who is currently being tried and has a platform with no promising prospects. I guess there is no one except us Li Fan. Otherwise, let's take a look at it later! Also, we can do without shares and directly have a two-year endorsement fee of 1 million yuan, and it will be done with real money!"
Mr. Lu squirted again, leaned on the chair, sneered, and said, "Sister, are you too brave to offer a quote? How great is it to ask a celebrity to endorse the money with me?"
Sister Jiang snorted coldly and said, "Then go and invite him! Even a little star is starting from 2 million yuan/two years of endorsement fees. How can we quote 1 million yuan/two years? 500,000 yuan a year, this is just the annual salary of a company executive."
Sister Jiang thought of this, looked at Li Fan and said, "Li Fan, I think you underestimate the commercial value behind you," Sister Jiang said, "In this way, our new offer, 2 million/two-year endorsement fee, or 8% of the shares!"
Mr. Lu was a little confused, "You guys are still taking the opportunity to raise prices? Why?"
"Why?" Sister Jiang raised Li Fan's chin, "Just relying on this face alone! And I will tell you frankly that BBX learning machine has already asked us to endorse the speech."
Li Fan was so happy in his heart that Sister Jiang could really fool him!
Mr. Lu corrected: "We are joining, not endorsement."
"Ha, just change the name, the content is not the same?"
"I can't accept your conditions at all."
Sister Jiang teased: "Mr. Lu can't accept it now? Now even the franchise fee for an internet celebrity to change to a live broadcast platform is often several million or even tens of millions. Can Mr. Lu accept it? This is a new era, an era where money is not money."
Sister Jiang continued: "Actually, our quotation is already very low. Let's not talk about anything else. Now, for any variety show, the single-term labor service of second-tier stars is basically 500,000 yuan."
The era of entertainment booming is indeed an era of money not money. Sister Jiang is right, but Mr. Lu has no money.
The two sides could not reach an agreement at all, so in the end they had to give up temporarily.
"Xiaoxiao, don't give it to me, Xiaofan and I have something to do."
"Okay, drive slowly." Xiaoxiao understood. After seeing Li Fan taking Sister Jiang's car, she said to Lu Kang: "I told you to be more generous. I didn't expect you to be so stingy. You are completely useless to make money! Is it just for someone to work for you?"
"I gave 0.5 shares and waited for the company to go public in the future."
Xiaoxiao gave him a blank look, "What if your company goes bankrupt? You can't really give me one or two million in cash?"
"Where is the company rich? Besides, it's just a junior high school student."
Xiaoxiao lowered her face and said, "You are so unpleasant about this. Do you know how big the market behind Li Fan is? Do you know the concept of cultural idols? In the entertainment circle, there are countless representative stars, and no matter how many fans are, they are diverted. In the cultural idol circle, Li Fan is the only one. Do you understand what I mean?"
"Xiaoxiao, you continue talking."
"Now Li Fan's commercial value is in the undeveloped stage. Once his commercial potential is thawed, it will be difficult to find Li Fan to join."
"You said it a bit mysterious. Just a champion of the Idiom Conference, with several world records in hand, so it's not true!"
Xiaoxiao sighed, "Why have you ignored the most critical point, personal image! Of course, it's nothing if you change to someone else, but this is Li Fan, a young handsome guy. The honors that Li Fan received may not be much on others, but on the heads of Li Fan, this honor will shine.
For example, didn’t Sister Jiang talk about the BBQ learning machine just now? If the two BBQ learning machine were lasered on your and Li Fan’s avatars, which one would you like to buy? Let’s not talk about social popularity for now, just about appearance.”
Mr. Lu rubbed his cheek, "Xiaoxiao, if you hurt people!"
Xiaoxiao spread her shoulders and said, "There is no way, this is an era of looking at faces!"
...
The example given by Xiaoxiao is currently talking about the Propaganda Department of the headquarters.
Manager Zhang knocked on the table and said with confidence: "We want to sign Li Fan. The market is in line with the market, the social awareness is very wide, and the reputation is good. The most important thing is that the personal image is extremely outstanding. Such a cultural idol recognized by the whole nation is completely consistent with our BBQ learning machine's market positioning."
Editor Lin added: "And, I think if we sign Li Fan successfully, it may not be worse than other learning machine brands signing big-name stars, and it is relatively cheap!"
Director Sun said: "I think it's OK. Let's discuss an endorsement contract and then go to talk to Li Fan."
Manager Zhang said: "In this way, let's get angry with Li Fan first and tell us about our intentions."
Bubusheng was actually planning to invite Sun Feifei as the spokesperson, but Sun Feifei's quotation was simply unbearable for Bubusheng. Sun Feifei remembered Li Fan and proposed to Bubusheng, which gave Bubusheng a new idea.
With BBQ's current strength, it is indeed not as strong as the other two giants in the market who have signed two or three big names in one go. BBQ's current thinking, when it comes to endorsing student products, Li Fan is obviously very consistent with the product positioning, so why not win by tricks?
Sun Feifei put down the phone number of Boss Bubusheng and smiled at Liu Shishi beside her. The two knew that Li Fan's career was about to set sail.
...
Outside the car window, the lights are bright!
The thick haze gradually diluted, and the night view of the capital was prosperous.
Sister Jiang said while driving: "It's as you wish, the successful talk broke down."
Li Fan looked at the tall buildings outside the window and said, "It's impossible to succeed. They are just starting a business. They are in a time of economic tension and can't afford much money. Besides, Mr. Lu intends to sign so many people. I guess there are not many who have taken the bait. After a few months, I guess they can give more shares."
"Do you think they are optimistic? I think it's a bit irritating in the paid knowledge era."
"It's a bit tangible in the short term and it's very difficult. I glanced at the platform and said that the content was too single and there was a long way to go."
Sister Jiang was amused when she heard a 17-year-old kid pulling business, and said, "I still had the previous opinion. What kind of shares do you want? Just ask for money. Two million in two years, a penny is not a penny. I think their company is too small and it is cheap to quote it!"
Li Fan shook his head: "I'm not worth that much money."
Sister Jiang curled her lips and said with a tight face: "You boy tell me what you think!"
"Well, I think I'm worth that much!"
Sister Jiang said: "That's right! The endorsement fee for five or six-year-old kids in celebrity families is 200,000 to 300,000 yuan. If you can't get 1 million yuan a year based on your current social awareness and your own conditions, it would be a joke. Oh, by the way, what is your bottom line in your mind for the advertising fee by stepping up? "
Li Fan was stunned, "What's it?"
"Bbusheng's advertising fee was originally designed to be Sun Feifei, but you know that Sun Feifei's endorsement fee has reached the top level of 10 million per year, so it can't be reached at all. Then Sun Feifei recommended you. Busheng is very interested in you and will probably contact you soon. What is your bottom line in your heart?"
"Really?" Li Fan was overjoyed and said, "It's so sudden. I'm not prepared. If it's true, it's at least 800,000 yuan a year."
"No prospect! In this way, we guarantee a 1 million yuan per year. This price is almost the lowest price of well-known young actors on the market. We should strive for 1.5 million yuan per year."
While the two talked, Li Fan's phone rang, it was Manager Zhang's phone number, "Hello, hello, well, I haven't had time in the past few days. Can I do next week? OK!"
The chat content is very simple. The other party expressed his strong intention to sign Li Fan, and the price was around 1 million, but the specific details have to be discussed after meeting.
To be continued...