I didn't enjoy the New Year holiday much. I just went to work on the fifth day of the Chinese New Year. I had already included the acquisition of a relatively well-known fashion magazine in the strategic plan for the first quarter of this year. Of course, this is definitely not a blind acquisition. I want to use this magazine with a more well-known reputation in the fashion industry to lay the foundation for the future entry into the e-commerce field. I have a clear positioning of e-commerce, which is to make top luxury goods. The acquisition of this magazine society introduced a considerable number of target consumer groups for us in the early days of the establishment of the e-commerce market. In addition, the fashion magazine has a good cooperative relationship with many luxury brands, which will reduce the difficulty of introducing goods to a certain extent. Therefore, this highly targeted acquisition may be much better than the large-scale advertising bombing. Because we are not targeting the mass consumer group, we need to do this more precise marketing.

This evening, I went to Hangzhou and found Yang Youqi. I hope to talk about cooperation with her because she has just become famous and has a lot of commercial value that has not been developed. If I can provide a good cooperation model, we are likely to achieve a win-win situation.

In addition, a new development team has been established on the Tongzi side, with the purpose of developing a fashion-focused application software, and then integrating and connecting it with the fashion magazines I will acquire to form a more professional and more functional comprehensive platform.

In fact, I don’t quite agree with the current advertising strategy of Wansen Group. It is understood that the advertising costs they spent in online malls in the first stage have reached 300 million yuan. This kind of omni-channel advertising bombing has a good initial effect, but whether this advertising effect can continue remains to be tested by the market. Once it is weak in the later stage, a large amount of advertising investment may be required to make up for it. Over-reliance on advertising is very dangerous for a company!

I think Fang Yuan originally formulated such an advertising strategy because he had a large amount of reserve funds. However, once Chu Xinrui's Aisa investment has problems, Wansen's capital chain will face the risk of breaking. How they will support e-commerce, an extremely expensive project in the early stage, may become an unsolvable problem.

Yang Youqi and I made a simple appointment to meet in a teahouse near her house. Outside the window was indeed an old alley with a very quaint atmosphere. I saw some cats and dogs squinting their eyes in the scattered afterglow. Coupled with the pot of steaming tea in front of us, it really felt like returning to the 1930s and 1940s, but there was no panic of war, and there was only leisurely and contentment in peacetime. No wonder Yang Youqi was already a famous queen-level figure in the music industry, but she was still unwilling to leave here with her family and live elsewhere.

While pouring tea for Yang Youqi, I said, "Youqi, I'm going to have an appointment with you this time. It's mainly about a commercial project I'm preparing. I know that you are currently endorsing two luxury brands in different fields, so this fully proves that you are very credible among high-end consumer groups... To put it simply, the commercial project I want to do is to sell various first-tier brands through the online platform, so your credibility is what we need... I hope you can become the spokesperson for our website!"

Yang Youqi smiled and asked in confusion: "Brother Zhaoyang, please forgive me for being frank. According to your relationship with Sister Le Yao, I'm afraid she is more suitable for the website spokesperson than me. Why are you looking for me?"

"She has endorsed a website in the same city, so endorsing our website will reduce the recognition. This is a taboo in advertising endorsement. This is the first and second, her commercial value has been fully developed. Over-development is not good for me, but you are different. You still have a lot of room for development in business, so this is the premise for me to find you this time... I don't want to give you an endorsement fee, but this does not mean that our company cannot afford a 7-digit endorsement fee. I just hope that our cooperation will be deeper and longer, not just a purely monetary relationship..."

"Hmm?...you continue, Brother Zhaoyang!"

"I'm going to give you a certain proportion of shares to make you one of the shareholders of this commercial project. You know, many celebrities are now using their influence to enter the commercial field, but many celebrities lack relevant business experience and knowledge. The consequence of their own operations is the initial profit, but they are weak in succession, and they are quickly suppressed and even eliminated by more professional opponents in the same industry. Li Jing from Lefeng.com is the best example, so you need a professional company to help you operate. I believe that our cooperation can be a win-win situation. Participating in such a company is a great guarantee for your future life when you leave the entertainment industry. Our company can develop your business value to the greatest extent... Youqi, do you think we can reach this preliminary consensus?"

"Brother Zhaoyang, I understand what you said...but this requires great trust to agree...I...I have some concerns!"

"It is normal for you to have concerns. I can give you enough time to think. You can also have a good chat with your agent. After referring to her opinions, we will contact you further, but I still hope that you can look at this from a long-term perspective. Our company's ability in operating projects is obvious to all. In addition, this project will become a thing our company will spend all resources to do in the next ten years, so we have absolutely no doubt about our attitude and investment. In addition, I can reveal a little bit of news to you. We have started to acquire the magazine "Vagra recently. This level acquisition is for the preliminary preparations for the upcoming project!"

In fact, when I came to Hangzhou to talk to her about this matter in person, it already showed my attitude and sincerity. So at the end of our conversation, Yang Youqi solemnly told me that she would seriously consider this matter and give me a reply as soon as possible so that I could adjust my strategic direction in time.

......

Three weeks after I met Yang Youqi, Robben and I finally ushered in the first venue-level performance venue on the road of literature and art. The city of this performance is Nanjing, which is of great significance to me.

That afternoon, we were all rehearsing in full swing, especially Robben, who was the protagonist of this concert. Because I was busy with work and didn’t have much time to rehearse and prepare, I always acted as a supporting role, but that was nothing. After all, singing is no longer my profession, so I am very satisfied to have such a playful performance.

Before the performance started, Robben was very depressed and fiddled with the wig on his head. Today's first song, he will face thousands of audiences in a woman's shape. This stems from a bet between him and me. We bet that the final box office of Le Yao's movie will exceed 400 million. The final official statistics were 360 ​​million, which was ruthlessly reduced by 40 million. So Robben lost at the cost of the wig he was wearing now and the pair of extra-large high heels on his feet!

I couldn't help laughing, but I comforted him, "Robben, isn't it just a man dressed up as a woman? It's really nothing. Think about it, no one has ever played those big-name stars, and even the famous Stephen Chow has played many female roles... By the way, Jack Ma, who also sang songs to his employees in a female costume at an internal annual meeting, so you really don't need to take it too seriously, because this is a hurdle that a great artist must go through... Although you look really chewy now!... Haha!"

Robben glanced at me slantedly and replied, "What do you mean is that if you don't play a woman, you won't be an artist?"

"Uh...can be said that."

"You are so fucking bad. Le Yao is also very unscrupulous. If you rush up to 400 million, you will be the one wearing a wig and high heels now!"

"There is no way. My character is so good, so that audiences across the country support me. Then the box office will not be as high as 400 million yuan!... Haha!"

"The villain is successful!" Robben said as he was very tired of plucking the bangs of his wig, then looked at himself in the mirror in a daze. After a long time, he silently lit a cigarette. I continued to hurt him while adjusting the guitar.

At this time, Yang Youqi, who came to support us, also came to the backstage. Robben took off the wig on his head like a conditioned reflex, then took a sip of the cigarette and pressed the cigarette butt into the ashtray. However, the scene when he was wearing a wig just now was still seen by Yang Youqi. She was holding a smile at him.

Robben suddenly became angry, took off the high heels on his feet, raised his hand and put them on me, and said, "You can really think of such a bad bet. I can't get this old face tonight!"

"Teacher Robben, I am willing to accept the loss, and I am willing to accept the loss!" I said and put the shoes that Robben had given me and placed them on the dressing table in front of him in the most eye-catching way. Then I left the space with tactfully to Robben and Yang Youqi... I left a little lonely because the friends who came to support the show today were all in pairs, and I looked pretty good, but I was lonely than everyone. I haven't seen Mi Cai again in a whole year, and she is the same.

.........

At this time, there was still some time before the concert began, and I also took the time to come to Mochou Road, which is not far from the performance venue. I planned to drink a cup of coffee before the performance to refresh myself, so I came to Mochou Coffee Shop.

I entered the coffee shop and as usual, I called the cat named Xiaodao first. This time it was so bold that it dared to stand on the bar and look at me, and then jumped into my arms. I knew: in its limited understanding, I was still the person who made it feel the most close, so I forgave it for its unhygienic behavior of climbing up to the bar. After all, the bar is a place to debug all kinds of drinks.

I sat on the sofa and drank coffee. The kitten was lying at my feet, biting my trouser legs and rolling around for a while, as if I had ADHD, which made me feel quiet. Since I sat down, I have been watching people coming and going outside the coffee shop in the same position.

In the gap between the crowd, I vaguely saw the old bench across the street that had fallen off the paint. Last year, Mi Cai and I sat on this bench and chatted a lot... Now, time is old enough, but the situation at that time is still vivid in my mind, touching my nerves that miss her so much at this time, but I know she will not come back... So in the memory of waiting, I am so poor that I only miss you!

After drinking a cup of coffee, I was about to leave the coffee shop because of the free time before the performance, I just drank a cup of coffee and took a few steps.

My back to the world outside the window, paying the bill with the waiter, and waiting for her to make change, I looked back a little bored, but accidentally saw a side face that made my heart beat faster. Although she was a little hazy in the crowd, it really had the charm of Mi Cai, or she was Mi Cai herself...

I was subconsciously stunned, and then I didn't care about making changes. I opened the store door and ran wildly in the direction of the woman leaving... But I could not find her anymore. Finally, I stopped helplessly at a four-way intersection, and then looked at the traffic lights flashing in my eyes in disappointment!

I hugged my head in pain and squatted on the ground in pain. I didn't dare to believe that the woman was Mi Cai anymore. I just suspected that I had an illusion. I missed her so much, so sometimes I would see a back on the street that looked similar to her for a long time. When I found out that it wasn't her, I felt lost and heartbroken. Such things have happened many times in this year. I think this is just one of them...but it was the first time on Mochou Road!

The ringtone of the cell phone rang in my pocket. I knew it was Robben's agent. I had to arrive at the venue for the performance within ten minutes, and then start the most powerful concert on the road of literature and art with Robben... I reached out to stop a taxi and left here in an instant, but I didn't give up. I decided to wait until the performance was over before I walked on Mochou Road. If it weren't for my illusion, I would definitely have the chance to meet her again on this road, because she has the same feelings as me for this road, and she wouldn't just stay for a short time!

......

I finally arrived at the venue before the performance. At this time, there were no empty seats in the audience. All the relatives and friends who came to support the audience, as well as countless audience members, were already in place, just waiting for Robben and I to take the stage.

When the prelude of the exciting music sounded, Robben finally appeared in women's clothing on the stage surrounded by lights. He thought there would be a burst of laughter, but it was a tsunami-like cry. All the uninformed audience actually regarded Robben's cross-dressing as performance art, but as soon as he appeared, he pushed the atmosphere to the top.
Chapter completed!