Chapter 657: CC News
The cup of coffee called "black-to-white" was brought to me by the boss's wife. I don't know what technique she used. The liquid in the cup showed a distinct black and white. I subconsciously wanted to pick up the spoon and stir it, but found that there was no spoon in the tray.
The boss lady said to me, "You can drink it by picking up the coffee cup without a spoon."
"Oh?..." After I questioned a little, I picked up the coffee cup and took a sip. The sweet and bitter taste spread in my mouth. I didn't swallow it immediately, allowing the two extreme flavors to merge in my mouth, and finally turned into a silky sweetness. After swallowing it, the taste remained for a long time.
Compared to "west of the old city", this cup "black to white" also has its own unique taste, but this taste has nothing to do with emotion, it is made entirely by techniques, so there may be no heart-wrenching stories hidden behind this coffee shop. If you are keen enough, you can really taste the barista's mood and even his life experience when tasting coffee.
I put down my cup and said to the boss lady who was about to leave, "At this time, it should be a good time to sit in the coffee shop to have fun, but the scenery outside the window makes my mood very complicated... Why is this, boss lady?"
The boss lady sat down opposite me and replied, "This kind of complexity is the mood I want to give to the customers, and it is also the reason why I open the coffee shop here!" She paused for a moment, sighed and said, "But what I like is not what the customers like... They cannot understand my expression."
“Has the business been bad all the time?”
The boss nodded and replied, "Yes."
“Is it mainly because of geographical location?”
"It's not all. There is still a large office building 500 meters behind my coffee shop. There are many software development companies stationed in it. I have done market research and there are at least 800 white-collar workers working in this office building, which is enough to support me, this coffee shop... I have also put on advertisements in that office building, but for some reason, they are not interested in my coffee shop."
I smiled and asked again, "Did you have other experience in doing business before opening this coffee shop?"
The boss's wife shook her head...
"It's great that you can convert 20 out of these 800 people into your loyal customers, and you have a major mistake in your marketing direction. This coffee shop should never do this..."
"What should I do?"
After thinking for a while, I said to her: "The geographical location here is a flaw, and this coffee shop is themed on color... However, color can only be used as a feature at most, but it cannot be a selling point that supports the entire coffee shop. In addition, the market environment of the city of Xuzhou is not good... This coffee shop is difficult to make a profit. This is no longer a marketing problem, but an investment error at the beginning."
The boss's wife looked into the distance through the window. The chimney in the distance had been submerged in the night, as if it had disappeared. The boss's wife's expression was confused... she was addicted to the mood that only she understood, but she expected that all customers would have the same mood as her when sitting here... Perhaps, this kind of idealism is the root of her business failure, because I can understand her mood, I will be considered a... There will not be too many people who care about it. How far can you see when you sit here...
The boss's wife finally said to me: "Yes, I can't manage it anymore, so I plan to transfer this coffee shop..."
“Is anyone interested in this coffee shop?”
The boss lady was very frustrated and replied: "Since I published the transfer information on the same city website, someone has visited it, but no one is willing to take over it. No one thinks he can make money," she said.
I suddenly became interested in this coffee shop and asked her again: "Can you tell me why you chose to open a coffee shop here?"
"I have been to ancient towns like Lijiang and Xitang before, and found that there are many personalized coffee shops. I am quite interested. My husband is a project manager. The developers here are short of funds, so I used the shop to pay for his project payment. As for me, I didn't like being bound since I was a child, so I opened this coffee shop with my own shop... Because I majored in art in college and were sensitive to colors, I opened this coffee shop with black and white as the theme... Really, I really feel that in such a black and white scene, I will feel a lot of strange moods in a black and white scene without any obstacles!! Unfortunately... this is just my feeling!"
I finally understood that the ownership of this shop was her own. No wonder she opened the coffee shop here, but she still asked with curiosity: "Isn't there anyone except you who is willing to sit here and look quietly at the distance outside the city since the operation?"
The boss's wife thought for a while and replied, "Yes... She sat from morning to dusk that day, and she taught me to make this cup of black and white coffee... However, I never made the taste she made, it just looked similar..."
"Didn't your coffee shop be called black as white before?.................................................................................................................
"Yes...she said that my coffee shop will have a soul, a soul about color and distance...she also said that if one day the coffee shop really can't continue to operate, you can go find a company called Luku to take over, and that company will definitely be interested... But I don't think it's necessary. Anyway, it's my own house, it's best to transfer it, and it won't be much money if I can't transfer it... My husband and I are fully capable of bearing these losses, but... It's a pity that my dream of opening a coffee shop. It turns out that literary youths are really not that easy to do..."
"Black as white...Luku, soul" suddenly occupied my brain and shadow...
Sure enough, after so long, I finally learned her message. She had come to my city, but this was definitely not a coincidence, as if it was a necessity, because we were all very sensitive to this type of coffee shop, and it was reasonable for her to come to my city, because I have told her many times that my hometown is worth a visit. Although it is an industrial city, there are also delicious foods such as ground-fried chicken and bundles of fragrant hoofs...
, with excitement, asked again: "Did this woman tell you what her name is?...Is she still carrying a guitar?"
"Yes, I was carrying a guitar on my back. I asked her what her name was. She said she was Rose Patient... Of course, this is not her real name!"
"Rose Patient?..." I subconsciously recited it, and I could already confirm it in my heart, because all the characteristics are in line with, and the title of Rose Patient even more expresses her current state of mind!
The boss's wife looked at my excited expression and asked me, "What, do you know her? You seem to be a local from Xuzhou, but she is a foreigner...!"
"Yes, we know each other, and we are old friends for many years..." After saying this, I asked hopefully: "Boss, has she left you with contact information? If so, please tell me...I have been looking for her for a long time!!"
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Chapter completed!