I sorted out some of my fragmented ideas about this promotion plan in my mind, and then said to Fang Yuan: "For this promotion plan, we can think outside the conventional mind. My idea is that except for the 8 international first-line brands, other ordinary brands still follow the previous promotion methods, just simply discounts and giveaways. We don't need to spend too much effort, and time does not allow us to distract our energy."

Fang Yuan nodded and said, "I understand what you mean, and I also agree with your idea. This promotion is mainly to highlight the image of our top department stores. The focus of the promotion plan should be around 8 international first-line brands. Let's talk about how you plan to integrate these 8 first-line brands to do this promotion plan."

I thought about it and said, "Our Polygon Department Store, the eight first-tier brands, include almost all categories of daily necessities, including clothing, bags, watches, and jewelry... This inclusion is our advantage and also helps us carry out matching promotions."

"How to match it?"

"First of all, we need to create enough purchasing motivation for consumers subjectively. Of course, promotion is an important means to stimulate purchasing motivation, but this is not enough. We also need to further stimulate their purchasing desire at the psychological level."

"You keep talking."

"We first segment the market. Those who can buy luxury brands must be high-end people, but there are also career differences and wealth differences among high-end people."

Fang Yuan nodded and said, "Yes, buying luxury brands is mainly women. These women are either the top elites in the company, or rich girls, or..."

"Or the mistress who was kept!" I said it instead of Fang Yuan. I have been engaged in the department store industry for many years. We have already had a very specific division system for the target consumer group. To be honest, we have studied the consumption structure of Polygon Department Store luxury brands. The company's executives account for about 20%, the second-generation rich consumption accounts for about 30%, and the remaining 50% are basically abnormal purchases. Therefore, we often see young and beautiful women in high-end shopping places and men with successful image entering luxury brand stores. Of course, this is just an internal survey we conducted. It is not official or authoritative, but it is enough to explain the problem.

"What, are you planning to use this as the entry point?" Fang Yuan asked incisively.

I nodded and said, "Yes, you know that these women have long been insecure in their relationship. They need a kind of sustenance. Even if this sustenance is false, they will feel comforted."

“So, what is your promotional theme?”

"Love is not luxurious... During the event, the discounts should be given. At the same time, as long as you buy products from a luxury brand store as your lover, we will give our department store a commemorative version membership card. During the second year, if the couple still come to our department store to buy luxury goods together, we will return cash to their commemorative version membership card, return 10% of the shopping in the second year, increase to 15% in the third year, and increase to 20% in the fourth year. This can enhance the continuity of consumption, and secondly, allow these consumers to receive double compensation from both mental and material things. In fact, those women will not really care about the so-called cash return. What they care about is a kind of psychological comfort. They also hope to have love and hope that love can last."

Fang Yuan was thinking about the executability of this idea in silence and said to me for a long time: "I basically agree with this promotional idea, but if it can be operated, we need to hold another meeting to discuss it together."

I nodded and said, "Okay, I'll follow your arrangements."

Fang Yuan joked: "Zhaoyang, it seems that your mind about women is not ordinary. If you have a correct judgment on that type of woman, this promotional strategy against Zhuomei will definitely be a great success.

I have no words, but my understanding of that kind of women is given to me by my career in nightclubs over the years. As for whether they can use their psychological characteristics as the basis for their business behavior, I don’t know yet that if they are lucky enough to be adopted by the company, the market will finally verify it.

...

After a busy day, I finally got off work. My colleagues in the office have left one after another, and the surroundings have gradually become quiet. I lay on my back on the office chair and closed my eyes to rest, but my heart has never been quiet.

Another ringtone of the cell phone pulled me back to reality. I wiped my face heavily and picked up my phone from the table. I looked at the number. I unexpectedly found that it was called by my father. I was a little surprised. During the years I left home, I took the initiative to call him, and he almost didn't contact me very much. Sometimes I doubted whether he had forgotten me, my son who was wandering outside. In fact, I knew he hadn't forgotten, so he would come to see me every time he passed by Suzhou on a business trip, but he was just not good at expressing emotions.

I used to light a cigarette before answering the phone, and shouted, "Dad."

"Well, have you eaten?"

"I haven't gotten off work yet, the company has been busy recently."

"oh."

"Is there anything wrong with calling me?"

"I haven't had time to go to Suzhou recently. I sent you the rice and flour I told you last time by express delivery. Please pay attention to collecting it these days."

"Oh." I replied weakly.

My father was a little silent but did not mention hanging up the phone. My abnormal behavior surprised me, but I was still waiting patiently.

"Zhaoyang, how are you and that girl?"

I knew that Bo Dad was talking about Mi Cai, but he asked very pretentiously: "Which girl is that?"

"It's the girl who lives with you. By the way, your mother knitted two scarves this time and also knitted one for her. You turn around and give it to her. Also, you have a bad temper. Don't lose your temper at her and let her go. Live together and don't quarrel."

As I said, I counted in my heart how many words he said in my heart, but I was shocked and there were 64 words. It seemed that since I was consciously able to count, he had never said so many words in a single sentence. I suddenly felt that the world was really true and even the father of Ban changed, and he became more talkative!

"You and my mother don't even know the names of others. They are so enthusiastic and even knit scarves for others. Do you say it's appropriate?" I said with some laughter and cry.

Dad Ban continued to say something that made me vomit blood: "It's you who live with her. What should we know her name do?"

After a while, I said to my father helplessly: "You are right, I will do whatever you told me."

"Treat people well, that's a good girl."

My father's repeated emphasis made me helpless, but I didn't dare to hang up his phone in a rebellious way, and said helplessly again: "My dear, you only saw him twice. Are you a good girl? You can tell! Is it her simple or are you scheming?"

But Daddy Ban ignored my joke, repeated the words "Treat me well" and hung up the phone.

Listening to the "Dudu" hanging up, I didn't know what it felt in my heart, and I couldn't help asking myself: How should I treat her well? Now I am like a bystander watching her uncle Mi Zhongde lifting his cruel knife and falling towards her.

Putting my phone back on the desktop, I leaned heavily on the back of the chair, patted my face with my hands, closed my eyes, and remembered her long hair drooping but so lonely, the blood vessel connecting my heart seemed to be torn apart, and in an instant, a painful suffocation surged.

The ringtone of the phone rang again, this time it was Mi Cai called, and then I remembered that she promised me in the morning: she would help me move when I have time. Now she should be off work, so she took the initiative to contact me. She is indeed a woman who can do what she says.

——---------------

Recently, there are two updates every day. Don’t worry, because you will participate in the website’s explosive updates on the 22nd. Then everyone will wait for the rich and handsome guys to get angry. In addition, the new book list is already the first, thank you for your support.
Chapter completed!