Li Xiaoyun hurriedly left the coffee shop, but I still saw her back before getting on the car through the glass window. It was not until she completely disappeared from her sight that she picked up the already cold coffee cup and took a sip. Then she looked at the towering buildings and the flow of people passing by downstairs, as if she saw a sea of ​​bitterness, so the place where I settled in has become a harbor. Maybe this is why people like to go to the coffee shop. In fact, the smell of this coffee is really hard to drink. What I like is that you can use your leisurely gaze to watch the indifference that erupts from the traffic flowing outside the store and the moving crowd.

After checking the bill, I left the coffee shop and went to the mall. I bought a massage chair and some other suitable things for my father and mother. Maybe this is the general mentality of being a child. When I can't stay by my parents, I always like to make up for it with material things. Fortunately, I still have the ability to make up for it with material things now. Thinking of myself a few years ago, I really don't know what to repay my father and mother, although they don't necessarily care about this material reward.

......

The next morning, I took the train back to Suzhou. At noon, I made an appointment with Fang Yuan again. The two met in a small tavern near Zhuomei. After meeting, Fang Yuan told me that Xiang Chen would also come later because he also planned to contribute to Zhuomei's Christmas event and discuss with us what role the resources he had could play in this event.

Before Xiang Chen came, I chatted with Fang Yuan first. He told me that he had reached a cooperation intention with Jian Wei and would use Zhuomei's own advertising resources to exchange other advertising resources with Jian Wei's Simei advertisements for a wider range of advertising resources. In addition, I also signed a Christmas cooperation agreement with Mercedes-Benz and Porsche. Of course, this cooperation agreement has a premise. Zhuomei must ensure that during its own publicity, the information on the new car launch conference of the two 4S stores will be transmitted to the audience in the form of carrying. But overall, my previous concept was implemented smoothly.

About 20 minutes later, Xiang Chen also came to the teahouse. After sitting down, he took out two bags of Zhongnanhai (super-class) from his briefcase, threw one bag to me and Fang Yuan, and said, "Take it."

Fang Yuan took apart his bag and scattered one for me and Xiang Chen, and lit one himself. In fact, we have been smoking cigarettes from Zhongnanhai as usual these days, but it is no longer the kind of cigarettes from Zhongnanhai that cost 6 yuan, May 1, and the price of Zhongnanhai (super first-class) is already hundreds of. This change seems to indicate that after years of hard work, the three brothers in the dormitory have gradually entered the upper class, and at least the consumption is close.

The familiar mixed smoke smell soon spread in the private room. Xiang Chen said to me and Fang Yuan: "Jian Wei probably told me about this Zhuomei Christmas event. I heard that I would use large-scale advertising resources to carry out all-round publicity, and I also hope that I can do my part."

Fang Yuan said: "You are a high-end tobacco and alcohol product type, and the product type is too single. Simple promotions can be put into Zhuomei's overall activities, but at best it is equivalent to joining a luxury brand and it cannot play a big role."

Xiang Chen took a puff of cigarette and asked me, "Zhaoyang, what do you think?"

I thought for a moment and asked him, "Now, your company has occupied at least 40% of the high-end tobacco and alcohol market in Suzhou?"

"We have set up counters in two of Suzhou's highest-end shopping malls, Zhuomei and Poly. In the high-end tobacco and alcohol market, we can still reach a share of 40%.

After receiving Xiang Chen's reply, I nodded and turned to Fang Yuan and said, "If Xiang Chen joins this Zhuomei event, the uniqueness of the event will be reflected. It is definitely something that competitors cannot imitate. The key depends on what means we use to amplify his joining advantage."

At this time, my mind was running rapidly, and there seemed to be a storm in my mind. Xiang Chen and Fang Yuan were not disturbed, and they were patiently waiting for the idea I was brewing. Finally, after smoking a cigarette, they said to them: "I want to have a shopping-themed air cocktail party on Christmas."

Fang Yuan immediately raised a question: "How can shopping be combined with a drink party?"

"The cocktail party is to give back to high-end customers' support for Zhuomei. Shopping is to avoid deviating from the theme of the event. In the end, we have to make a breakthrough in turnover."

"Tell me what you think about execution."

After a while of contemplation, I said, "I want to use the glass passage on the top floor of Zhuomei to build a cocktail party event site, called the Air Beverage. At the same time, we will gather Zhuomei's existing luxury brands and sell them at the cocktail party. The wine at the cocktail party is provided free of charge by Xiangchen's company to participate in high-end customers. Of course, the wine must be of high quality, otherwise it will not reflect our sincerity in giving back to high-end customers."

Fang Yuan frowned and replied: "This idea is possible, but these high-end famous wines that are provided free of charge are huge expenses. I can't apply for so much activity funds. If Xiang Chen's company is allowed to provide them for free, this fee will be terrifying. We cannot let him suffer a loss!"

I lit another cigarette, my mind continued to storm, and said for a while: "Think about the day, all the high-end customers. Once these people gathered together, especially those with girlfriends and partners, they would inevitably have a competing heart and easily have impulsive consumption. We can make full use of this point."

“How to use it?”

"Let's find an auction house to cooperate and hold a famous wine auction, jointly held in the name of Zhuomei and Xiangchen Company. The benefits of doing this can also introduce Xiangchen's high-end customers into this cocktail party. In this way, it is a huge purchasing group. The purchasing power of the cocktail party must be amazing. Once the auction is successfully held, Xiangchen will never suffer any losses. At the same time, Xiangchen cooperates with Zhuomei to hold this cocktail party, so it is impossible to cooperate with Poly, so this is an event that Poly is absolutely impossible to replicate. Even if you go to other wine shops, you will not be able to have Xiangchen's strength. In this way, we guarantee the uniqueness of the event and give Poly a heavy blow!"

Xiang Chen immediately understood my wish, gave a thumbs up and said, "Awesome, Zhaoyang, you are definitely a master of integrating resources! Our company provides the famous wines for free on the day of the event. The wines sold at auction also have many collections of famous products, but in fact, there are many of the market prices that reach 6 digits."

Fang Yuan nodded and said, "First, we gather high-end customers with the feedback from famous wines. At the same time, all the on-site luxury goods are all. We can do another luxury show to meet their sense of status in consumption. Moreover, gathering these high-end groups together can easily stimulate impulse consumption. I personally judge that this event may achieve unexpected results!"

"Yes, if it is just regular consumption, it is not practical to achieve twice that of Polaroid Department Store. Only by stimulating impulse consumption by high-end consumer groups can we truly make an explosive breakthrough in sales."

Fang Yuan asked me again while thinking, "So have you thought about the advertising copy for this cocktail party?"

I blurted out: "Enjoy a vision and look to the future."

"Enjoy a vision and look to the future. This is very consistent with the theme of the air cocktail party and is also very imposing. It can cater to the psychological demands of those high-end consumer groups. They always like to stand on a high place to look down on the world!"

I smiled and replied: "The air cocktail party is the key. I don't know if shopping, cocktail party, auction, and runway show are gathered in the retail industry... By the way, Xiang Chen, I hope you can donate part of the proceeds from the auction to charity organizations. We should not do this activity too utilitarian, otherwise those high-end consumer groups will have resistance. More importantly, giving back to this society is also the spiritual awareness that we businessmen must have."

Xiang Chen nodded and said, "Okay, there is no problem at all. Anyway, I joined this event to help my brothers. Making money is second. As long as you can save the cost, all the money you earn will be donated to charity."

Fang Yuan's expression finally relaxed a lot, and he said, "Now there are general ideas and frameworks for the activity, and I will refine and execute the rest..." He paused, exhaled heavily and said, "By the way, we three brothers have not worked together like this for a long time. I really found the feeling I had back then... Thank you very much for your support!"

I smiled and replied, "You should thank Xiang Chen and Jian Wei for their true support for you. Besides supporting you, I still have other motivations..."

Fang Yuan handed me a cigarette and lit it for me. After responding with a smile, he said, "I understand... don't worry, as long as I can stay in Zhuomei this time, I will treat Zhuomei as my home and fight for it for the rest of my life. I really hope that after this event, the barriers between Mr. Mi and Mr. Mi can be eliminated."

I patted Fang Yuan on the shoulder and said, "You have such a determination. Actually, I should thank you. This woman is so difficult for Mi Cai. There are not many people around me who can truly trust. I sincerely hope you can support her and Zhuomei to go on... Come on, brother!"

Fang Yuan nodded, and I finally breathed a sigh of relief at this moment. With my years of experience in my career, I believe that when so many resources are integrated, this Zhuomei Christmas event will definitely be successful, and Fang Yuan’s execution ability is unquestionable.

After the three of them smoked for a while, Fang Yuan confirmed to me again: "Zhaoyang, is your company's micro-film opening ceremony sure to be held as scheduled in Zhuomei?"

“It should be no problem.”

"Have you signed a contract with Le Yao? ... This matter must not be made mistakes, because this is a key promotion. If they cannot appear at the event at that time, we will be suspected of fraud against consumers. The group's image and credibility will definitely suffer huge losses!"

"Apart from verbal promises, there is really no formal contract!"

"Hurry to sign a formal contract, clarify the responsibilities of both parties, and reduce the risks on Zhuomei's side, okay?... This is a serious activity, it's better to have some insurance."

I nodded and said, "It should be, I'll contact her to sign the contract as soon as possible."
Chapter completed!