Wei Manwen applauded me together. I came to their side and asked the doubts in my heart: "Why are you here together?"

cc replied: "I happened to meet at the entrance of the alley. Teacher Wei bought some anti-alcohol medicine for Robben. As for me, I just came to Suzhou from Shanghai and couldn't wait to congratulate Robben. I watched his concert video afterwards. I was very rock-like and played the essence of rock. I deserve to be called the new godfather of rock in the industry!"

It was really an unexpected encounter when we got together with Wei Manwen. I looked at Robben and gave him a special congratulations. Robben just bounced the ashes in his hand, and then said "Thank you."

CC's expression showed a hint of gloom, but she smiled in a flash, clenched her fists and said to Robben, "Come on," but only she knew how much pain and helplessness contained in the encouragement full of smiles. At this time, I really hope that Robben can get married with Wei Manwen earlier, so that she can truly let go of Robben in her heart and pursue her own happiness.

......

The next afternoon, Fang Yuan and I met at a teahouse opposite Zhuomei as promised. Before I could taste a cup of tea, I asked him directly: "Have you started planning the Christmas event plan?"

Fang Yuanman replied with a distressed look: "The plan for the event is under preparation, but I always feel that it is difficult to form a snap-up effect with less effort... We are all planning, and you should understand that it is basically impossible to achieve if we do not form a snap-up effect."

I nodded, thought for a while, and said, "Actually, the planning direction is already there. After all, there will be no rush-buying effect for first-tier luxury goods, so the focus of this planning should be those quasi-first-tier brands and second-tier brands... As for first-tier luxury goods, I suggest using independent activities. You can set up two special project teams to be responsible for the planning plans of two different levels of brands, so that there will be more efficient..."

"This...I think it's possible, and then what are some good suggestions do you have?"

"Then it is the promotion after the event plan is released. I think this promotion is more important than the event itself. After all, on Christmas Day, the promotion intensity of the two shopping malls will not be too different, so the precise promotional path to convey these promotional information to consumers is the key to widening the gap." After stopping, I continued: "We have unique advantages in this regard, and I understand that Jian Wei's advertising company has controlled most of the mainstream advertising channels in Suzhou. As long as we use these advertising channels reasonably, we can definitely achieve the sales targets set on Christmas Day."

Fang Yuan nodded and said, "I agree with this, but in business, we can't use Jian Wei's advertising channels in vain. If we use it on a large scale, we won't have such a lot of advertising budgets."

"I have also thought about this. We can use Zhuomei's resources to exchange with Jian Wei's advertising company in the same quantity. First of all, Zhuomei is in the most golden position in the city center. It is a good advertising resource itself. At the same time, the traffic is large enough. The entrances of the corridors and even the aisles inside the mall are advertising resources that can be developed. The development and use rights can be handed over to Jian Wei's advertising company and then operated by their company. Anyway, their company has so many customers, such as real estate developers, who will definitely be interested in such advertising resources, and they can also be converted into advertising revenue at that time, right?"

"The idea is very good, but Jian Wei's company still needs to be redeveloped before it can be converted into available advertising resources. No matter how you look at it, Jian Wei is also at a disadvantage..."

I smacked my lips and said, "You are too practical. If you were other advertising companies, you might not accept this kind of exchange plan. But we and Jian Wei have been friends for so many years. We always have to mix up with favors... Besides, if Zhuomei's own advertising resources are developed well, it may not be a loss-making business for Jian Wei's advertising company. I think Jian Wei's company is here to act as a platform for integrating resources, and then using these integrated advertising resources for the most suitable customers will be a profitable thing for multiple parties... As the vice president of Zhuomei's marketing, you won't know, especially some real estate developers, they cherish Zhuomei's high-end customer base and are eager to develop Zhuomei's idle advertising resources for their use... So, if Jian Wei's advertising company can build a platform for integrating resources, it will not only reflect the company's own capabilities, but also bring a classic advertising planning case to the advertising planning industry."

"Yes, but is it more appropriate for me to talk about this matter?"

"You'd better go..."

If it were in the past, Fang Yuan might have joked about who I and him should go to Jian Wei, but now he obviously doesn't feel like this. After lit a cigarette, he looked at the expression of thinking again. Judging from the current trend, the Christmas event must be a huge chess game, and he, the person in charge, needs to coordinate every detail.

After a while, he said to me: "Let's go further and talk further. After getting the advertising channels, there is still a missing point that can attract attention. That is to say, it is necessary to completely overwhelm the explosive point of Polygon Department Store. This point can be an independent event or an organized event. Do you have any considerations?"

I nodded: "Since I have come to you on my own initiative, I will consider what I should consider, but whether there is executable is still necessary to discuss with you, and of course I also need to be recognized by other senior executives of Zhuomei."

Fang Yuan showed expectation and said to me: "Tell me, I still have some permissions on Zhuomei's marketing."

After I sorted out my thoughts, I said to Fang Yuan: "Since you divide the explosive points in marketing into independent events and organized events, I will give you a framework plan from these two aspects... First, talk about organized events. I recently paid attention to the new car trends of various car brands. Among them, Porsche and Mercedes-Benz have a model that will hold a new car launch conference during Christmas. That's what I think, cooperate with them, and Zhuomei provides the venue for them to make a new car launch conference. According to past practice, on the day of the press conference, these two brands will definitely invite spokespersons of their own brands to attend the new car launch conference. Their spokespersons are both first-line stars, which will enhance Zhuomei's event momentum to a certain extent

In addition, these two high-end car brands also have a high appeal to high-end customers, so it is also a mutually beneficial and mutually beneficial business cooperation in Zhuomei, a shopping mall that takes the high-end route. Let’s talk about independent events...” I took a sip of tea and moistened my voice. I continued: “You may not know yet that Le Yao and her fiancé Cao Jinfei have agreed to participate in the micro-film tailor-made for the road of literature and art. So I plan to hold the micro-film opening ceremony in Zhuomei. I believe that with their long-term popularity of the entertainment page headlines, they will definitely attract enough attention for Zhuomei on the same day... This can be a hot spot for an independent event."

Fang Yuan exhaled heavily and said, "If both of these can be achieved, on Christmas Day, Zhuomei Shopping will overwhelm Polygon Department Store in its momentum. In the history of Suzhou department store industry, there has never been a precedent for three first-tier stars to appear in a shopping mall at the same time. Especially Le Yao, the king of popularity who faded out of the public's sight but kept talking, can attract the public's attention. In addition, Cao Jinfei... The explosion point of the incident is indeed enough. Such a lineup can even be said to be a luxury for shopping malls in a second-tier city!!"

"So with the powerful advertising resources of Jianwei Advertising Company, we still have the potential to achieve our pre-set sales targets on Christmas Day."

"Well, Le Yao is your friend. I'm not worried about her, but it's probably a bit difficult to invite the new car launch conference of Porsche and Mercedes-Benz to be held at Zhuomei, after all, they have never had a history of cooperating with Zhuomei before."

"You don't need to worry too much about this. After all, merchants are profit-oriented. With Zhuomei's status as the leading high-end department store in Suzhou, there is no reason for their new car launch conference. After all, Zhuomei has spent a lot of resources to promote this joint event. They rely on Zhuomei, and just advertising will save a lot of money. And most importantly, they have also obtained the most needed explosive points in marketing..."

Fang Yuan finally had a look of relaxation on his face. He snatched the cigarette in his hand and said to me in the ashtray: "Okay, I will plan a complete activity plan with my team as soon as possible, and communicate with you again... But now we are talking about some of the more peripheral things in marketing. Regarding the core sales strategy, you can also think about it again. It is best to be a sales strategy that competitor Polygon Department Store cannot achieve, so that it will be foolproof."

I nodded and said, "I try my best...we will keep communicating at any time."

"Well..." Fang Yuan responded, and then said worriedly: "Zhuomei is really in trouble now. Judging from the current situation, it will be a matter of time before the Weiran ZH Investment Company withdraws its investment... This hurts Zhuomei's vitality. I don't know if Mr. Mi can withstand this huge pressure and make Zhuomei's listing successful?"
Chapter completed!