When I asked to change the bar to "Fifth Season", no one could understand it, and asked me: "Zhaoyang, does this fifth season have any special meaning?"

"Traditional bars all use stimulation and popularity as selling points to attract consumers. Of course, when you go to a bar, you are stimulating and popular. This is also the main factor that stimulates consumers' desire to consume... However, it cannot be ruled out that a very small number of people pursue tranquility and natural bar consumption environment, such as these customers who come today."

At the same time, Mi Cai just looked at me calmly, obviously everything I wanted to express was within her expectations.

I also said: "There is a very small part of the consumption demand that is the driving force for our bar transformation. For example, suppose that there are 100,000 consumers in the entire Suzhou city who will go to bars for consumption. Even if we divide it in a ratio of 100 to 1, there will be a total of 1,000 people who will tend to go to literary bars for consumption. If we cater to the consumption demand of these people and transform, even if there are only 1,000 people, it will be enough to support a bar. Of course, in reality, it will definitely not be a ratio of 100 to 1, and consumers with literary and artistic consumer demand will not only 1,000 people. Therefore, after we accurately position the characteristics of the bar, we can ignore the harsh market environment of the entire commercial street infinitely, because once word of mouth is spread, consumers with strong consumer demand will take the initiative to come here."

CC and Robben showed thoughtful expressions at the same time. This time, Robben asked me questions: "There is also a literary bar you mentioned in Suzhou, but the business is not very good!"

I nodded and said, "I know that bar is a literary bar, but it has no clear theme. Moreover, the consumption environment of the entire bar cannot keep up with the industry level, which will also reduce consumers' desire for consumption. Our bar has a higher consumption environment in the bar, which lays a good foundation for marketing."

"I agree with this, but how do you plan to locate the business theme of our bar?"

I thought for a moment and said, "Spring symbolizes vitality, summer symbolizes enthusiasm and vitality, autumn represents the happiness of twilight and the joy of harvest. Winter has the romance of snow and the purity of ice... So will there be a fifth season that contains vitality, enthusiasm, happiness, harvest and romance, and purity? If there is, then it will be the most beautiful season in life. If not, we are looking forward to and fantasizing in our hearts... and our "Fifth Season" themed bar was born in such longing and fantasy... Finally, we meet the consumption needs of some literary and artistic consumers."

He nodded at the same time as Robben, and even Mi Cai nodded thoughtfully.

I continued: "I plan to divide the bar into four areas: spring, summer, autumn and winter, and then decorate them in line with the most beautiful features of the four seasons. For example, the area that represents autumn will be ripe fruit trees, decorate leaves, and the area that represents winter will be covered with snow and crystal ice... Consumers can freely choose their favorite area for consumption."

"What about the fifth season you mentioned?" cc asked again with a puzzled expression.

Micai, who had been silent, finally spoke for me: "The whole bar is the fifth season, because it already contains the most beautiful scenery in spring, summer, autumn and winter."

With a sudden enlightenment expression on his face, he sighed for a long time: "Zhaoyang, you are really creative. At least this is a business theme that makes me excited, and I like it very much."

I smiled and said, "You are a typical representative of literary and artistic consumers... But the real difficulty of marketing lies in the dissemination of bar information. Although we know that there are many literary and artistic consumers, they are scattered everywhere. Our limited funds cannot be used for cover-based advertising. The word-of-mouth communication between consumers is too low. When it is spread by them, it is very likely that our bar has closed down early due to lack of funds!"

After I finished speaking, Mi Cai nodded and said, "You are right in your analysis. The difficulty of marketing is here. If this bar is open in a bar street that has already formed a climate, the target users will be relatively concentrated and the word of mouth will spread quickly. However, in a new commercial street that does not have a consumer atmosphere, it is not practical to spread by word of mouth!"

cc said worriedly: "It was finally easy to see some hope, and you two were cruelly extinguished...what should we do?"

I lit a cigarette, took a deep breath and finally said, "Only by burning the boat, we have no time left. We will first renovate the bar. As for the bar information dissemination, we should think about it while renovating it."

Mi Cai smiled at my statement and said, "Business operations require great courage. In the absence of other ways, burning the boat is the only choice at present. I believe that since you can come up with a business theme like the fifth season, you will definitely find a solution to the bar spreading information during the transformation process... Come on, Zhaoyang!"

Looking at Micai's trust expression, I felt inexplicably thrilled, but there was a sense of satisfaction of a man. This satisfaction made me more confident. At this moment, I believe that I can overcome all difficulties with my own abilities to bring back this bar to life.

At this time, Mi Cai unexpectedly took out the check book from her handbag, immediately filled out a check worth 200,000 yuan and handed it to me and said, "This money should be used as the bar renovation fund."

I didn't reach out to take it. Although the funds are tight now, the 150,000 yuan left to me in the end can still be barely supported.

Mi Cai put the check in front of me and said, "With the funds you have in hand now, you can't achieve the effect on the decoration, so please collect them... Also, let me state that the 200,000 is definitely not to repay you favors, because the business theme of the fifth season touched me. Is this 200,000 considered my shareholding, can it be?"

Then he put away Mi Cai's check, and said to me happily, "Zhaoyang, you are stupid... Mi'er is willing to invest, which not only solves the financial problem, but also means that she has a responsibility for this bar. She will inevitably come to our bar to sing in the future. We and consumers have good luck. This is a good thing that can kill multiple goals in one fell swoop!"

Robben, who has always been cool in front of women, is not cool anymore, and said in the same tone: "I agree to Micai's investment, the bar may be really saved!"

After everyone expressed their opinions, Mi Cai looked at me with a serious expression and asked, "Is that OK, Zhaoyang?"

I didn't make an immediate statement but looked at Mi Cai, and couldn't help but wonder: Was she really impressed by the business theme of "Fifth Season"? And is the future profit of the bar attractive to her, the general manager of the super shopping center?

If not, what was her real motive?

Or maybe I thought too much, maybe she just used such investment behavior as a seasoning for a boring life, and there was no complicated purpose.

Finally, I nodded to Micai and said, "Welcome to the fifth season, theme music bar."

Mi Cai smiled slightly, and rarely took the initiative to reach out to me and said, "Happy cooperation."

I was stunned for a moment before holding her hand and said, "Happy cooperation!"

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There was actually a dangling mailing a photo of Asoki in the picture area. Don’t think I don’t know you, so I have reported it to the administrator.
Chapter completed!