Chapter 250 TV Column Marketing
In the conference room.
Not only was Wu Bijun secretly observing this familiar little face, but the eyes of other women also looked at this handsome little brother who broke through the sky from time to time.
"Hello everyone, I'll call you medicine, so please take care of me in the future."
Song Che took the lead in introducing himself, which attracted a wave of attention from a slut.
Xu Mingze also took a few more glances and joked: "Aunt, your new assistant is very good."
"I happened to be missing an assistant, so I just wanted to attract a pleasing and speaking. Moreover, I was too busy to care about the matter here. In the future, I would assign Xiaoyao to keep an eye on it." Xu Qianqian said with a smile.
"Is the key person reliable?" Xu Mingze asked.
In fact, I asked if this person could trust him.
"Like Xiaojun, just observe slowly during the probation period." Xu Qianqian said.
To put it bluntly, it is similar to Wu Bijun's treatment. He worked in this bag company for a while and slowly accepted the organizational assessment.
"Okay, I will take good care of the person I have appointed by my aunt." Xu Mingze's joy and anger were not reflected, but a trace of haze flowed out from deep in his eyes.
The three brothers and sisters of the Xu family, Xu Buqian, Xu Qianqian and Xu Mingze's father.
Although this company is a short-term leather bag company, it has been raised into a chicken that has laid golden eggs.
With the micro-business model and the channel network developed by the Xu family over the years, product sales have been rising steadily.
Xu Ming is confident that at most two or three years, this company will become the biggest treasure pot of the Xu family in the open!
Since it is a treasure trove, it is inevitable that there will be an idea of being exclusive.
Although the Xu family is in harmony, the brothers still settle the score clearly.
What's more, this company was built by Xu Mingze from scratch.
Originally, it did not pose much threat to Wu Bijun.
As a result, not long after, his aunt Xu Qianqian also had to arrange for her confidant to come, which naturally made him feel quite unhappy.
Xu Qianqian didn't know if she noticed Xu Mingze's hostility. She slowly finished reading the report and nodded: "It's very good. The profit this month has doubled. You leaders have done a good job, so you deserve the award."
"The specific rewards are clearly implemented. In short, the rewards will definitely be more sensational. For example, giving the sales champion a Mercedes-Benz will help stimulate the enthusiasm of other agents."
"I know what to do, aunt." Xu Mingze said.
"However, I think the potential is more than that, or the publicity is not high-end, elegant and upscale enough." Xu Qianqian said: "I'm not saying that your current publicity is not broad enough, but it is actually broad enough. However, can you do it closer to the mainstream, so that those elderly people who don't usually mess with WeChat know about us."
"The elderly are the best main force in the market, and I am also planning to advertise more on TV stations." Xu Mingze said.
"The role of ordinary TV advertising has lagged behind. I work in a state-owned enterprise and invest hundreds of millions of advertising every year, but it often has little effect." Xu Qianqian seemed to have a bit more of a strong woman's style and said jokingly: "I have an idea to cooperate with the TV station to start a health care program, hire professional doctors, explain various health medical knowledge, and implant advertisements in the program."
"This idea is quite feasible. Most of the elderly eat this set." Xu Mingze said: "But now many provincial TV stations are strict with this, so it is not easy."
"If you can't do provincial TV stations, just look for municipal TV stations. For example, the ratings of Yunzhou TV stations are said to be quite good. We can try it on this platform first." Xu Qianqian suggested.
"Yes, I'll contact you afterwards."
"Let Xiaojun and Xiaoyao go run away."
Xu Qianqian said: "You are the helmsman of this company. You don't have to do everything yourself. Just keep the general direction in mind. Leave other irrelevant things to your right-hand man, just train them too."
Xu Mingze glanced at the two of them and nodded.
Do it as soon as you say it.
Wu Bijun and Yao Buren (Song Che) went to Yunzhou TV station on the same day to discuss the matter of cooperating with the health column.
Municipal TV stations are basically jealous of money.
Once the intention price is negotiated, the next thing will come naturally.
However, the process of hiring a commentator is more difficult.
In fact, as long as you are willing to give money, there are many medical experts to help.
But Wu Bijun is reluctant to find pseudo-experts who seek fame and reputation.
But an unfair expert, busy work and clean.
"Miss Xiaojun, why are you so worried? Nowadays, this kind of health program marketing is mostly about catching a kind-hearted and charming old man on the street, with a white coat, and letting him recite the lines according to his original intention."
In the conference room, when there were only two people discussing, Song Che said casually,
"Isn't this fooling people?"
Wu Bijun said angrily.
These days, Wu Bijun has been deliberately keeping a distance from him.
At first, she was not interested in this kind of greasy and powdery face.
Secondly, she heard that this little face was a little puppy kept by Xu Qianqian...
Song Che, who turned into a medicine, sneered: "Aren't the ones sold by the company fooling people?"
Wu Bijun was suffocated and said unwillingly: "It is because of this that we must do our best to avoid fooling people."
"It's like the countless dirty and ugly things in the world. Do we have to go with the flow?"
Song Che's expression under the mask was a little moved.
At this moment, the door was suddenly pushed open.
Xu Mingze walked in and said, "Have you not found any experts in the hosting column yet?"
Without waiting for their reply, Xu Ming threw away a piece of information and said, "No need to find it. My aunt and I have confirmed the candidate. You can contact Dr. Xu Qiaoen from the Municipal People's Hospital."
Hearing this, both of them were shocked.
Wu Bijun said in surprise: "How did you know about Dr. Xu?"
"How could I not know that Dr. Xu has a good image and a strong professionalism. He is also the daughter of Xu Tianlu, the director of the People's Hospital. It meets the requirements of our column." Xu Mingze smiled.
Song Che couldn't see through Xu Mingze's true thoughts and tentatively said: "You also said that he was the daughter of the hospital leader. Would he agree to come to this column?"
"How could you not agree? You must know that the sponsor and naming agent of this column are Huafeng Pharmaceuticals." Xu Mingze said.
Song Che's heart moved.
Regardless of whether this idea came from Xu Qianqian or Xu Mingze, it was really sinister and despicable!
To put it bluntly, they knew that directly titled the sponsorship column with this bag company would cause criticism and doubt, so they used a trick to sell dog meat with sheep's head.
Xu Qianqian is the marketing director of Huafeng Pharmaceutical in Donghai Province. She has enough authority to play this trick perfectly.
As long as the banner of Huafeng Pharmaceutical is adopted, it will not only attract professional doctors like Xu Qiaoen, but also gain the trust of audiences to a greater extent.
However, they used this trick to lure more powerful and famous doctors, so why did they choose Xu Qiaoen, the attending doctor?
Suddenly, Song Che thought of an idiom:
Chapter completed!