Chapter 151 Pepsi Cola
Rockefeller Jr. was very happy with Sheffield's compliment and directly quoted his father's famous saying, "A person with privilege but no power is a waste; a person with education but no influence is a pile of worthless garbage. We are better off."
, but also need to have better mobility.”
According to Sheffield's simple translation of this sentence, I not only have to have a better background than you, but also work harder than you. Otherwise, there will really be a very small number of geniuses who will gain the influence that should belong to you through education.
The most typical example of the former is represented by Vanderbilt. In fact, the Vanderbilt family is by no means the only such wealthy family. Eventually, in the near future, the Carnegie family will also cash out and will no longer take advantage of the capital market.
, chose a leisurely day.
The biggest profit in the oil industry now comes from oil lamps! In order to sell kerosene to more areas, Standard Oil's method is: in many countries, we have to produce oil lamps first, and then teach local people how to use kerosene. In order to expand people's understanding of kerosene
Due to demand, the company sold thousands of kerosene lamps and wicks at low prices, sometimes giving them away for free to first-time customers.
However, many businessmen in the United States in this era have different faces at home and abroad. The same is true for Standard Oil. Citizens of the United States rarely enjoy similar benefits.
Obviously, Rockefeller is also a qualified capitalist. When selling goods to the public, he naturally maximizes profits and makes them as cheap as possible. In order to win a good reputation in the international community, he must produce the best products and establish a better reputation.
The reputation of food is just like the food industry. The food that the citizens want to hold in their hands makes them wish they had the periodic table of elements in their hands. The upper class only supplies it, and the capitalists can guarantee that it is absolutely safe and does not contain any chemicals. It is mainly their own fault.
Also eating.
Anyway, the cheaper it is, the less guaranteed the product quality is. This is a very basic common sense. You get what you pay for is definitely in line with international standards. Everyone is similar. So in this regard, Sheffield is definitely worried about the conscience of the United States.
Not only did he kill the middlemen, he basically didn't touch the food that required the periodic table of elements, but only provided the raw materials.
But even so, relying on selling kerosene lamps as the main profit, the Rockefeller family's wealth is comparable to robbing banks. As for whether it can compare with Morgan, who is really in the banking industry, no one knows.
Now that Rockefeller Jr. discovered the re-explosion of the oil industry from the Sheffield United Company's crawler tractor powered by an internal combustion engine, he couldn't stop for a moment and came directly to discuss the development prospects of the internal combustion engine with Sheffield.
If he hadn't been so anxious about his family's business, he might have discovered that what he regarded as Standard Oil's important strategic layout and its alliance with the large Texas landowners had actually gone a step further and become a closer relationship. He put Xie
Field regarded him as a business partner, and the other party actually regarded him as his brother-in-law.
At this time, Sheffield, as his brother-in-law, was still showing his loyal ally to his brother-in-law, Rockefeller Jr., and expounded on the broad panorama of the development of the internal combustion engine. This was not because Sheffield was being mean and insisted on sharing it with the Rockefeller family. So far, the Standard Oil exploration team has
No oil was discovered.
But the Rockefeller family is indeed the oil overlord of the United States. This is an inevitable fact. From patents to industrial chains, it goes without saying that Texas is not the only country with oil in the United States. Standard Oil controls many oil wells.
If there is a rift due to the profits of the oil industry, then Sheffield may have to face a confrontation with Standard Oil in the next few years. Considering that the Rockefeller family is so rich, who knows how long this confrontation will last.
?As long as it lasts more than a year, Sheffield will feel that he has suffered a big loss.
How precious is the time of this proud man of heaven? How many places can he go to lay out in a year's delay? Although the oil industry is indeed profitable, a reborn person must have some structure. Didn't Jack Ma say that he must have a structure and a future?
Even if you don’t, you still need marketing.
"The use of petroleum instead of coal as fuel is another revolution in power. There is a certain truth to this. The emergence of the steam engine is a symbol of the first industrial revolution, and the fuel of the steam engine is coal. Therefore, in the age of the steam engine, coal became
The well-deserved queen of fuel." Sheffield looked solemn and emphasized his tone, "The internal combustion engine is a power machine that is completely different from the steam engine. It does not rely on coal to burn outside the boiler, but on oil to burn in the cylinder. This new type of power
The potential of machinery is far higher than that of the steam engine, much higher."
Young Rockefeller nodded frequently, indicating that he and the hero of Sheffield had the same view, and said, "Internal combustion will become another profit point for Standard Oil in addition to kerosene lamps. I am very much looking forward to this."
Rockefeller Jr. actually used his imagination as much as possible to show that after the promotion of tractors, the oil industry could keep pace with coal. However, he still underestimated the internal combustion engine. Because he did not know that the explosive progress in the automotive field in the future would be the oil industry.
Defeat coal vehicles outright, not tractors.
The internal combustion engine was used in cars and created a new type of transportation - automobiles. As soon as the automobile came out, it defeated the steam cars driven by steam engines. From then on, oil-burning cars became the dominant force on the road. The internal combustion engine created the appearance of automobiles.
Cars helped oil defeat coal, this is the logical chain.
But don’t expect Sheffield to remind the other party about this. The difference is that he has begun mass production of tractors. And farmers in the south should at least worry about the unity among the Dixie people. They must buy tractors from Sheffield United Company with the same quality.
The automobile industry is still under planning and has not yet entered the mass production stage, so no information can be leaked, even if he is actually the other party's brother-in-law.
"I don't know why William returned to Texas, but I just wanted to go to United Company to see the tractor production line!" Young Rockefeller asked about Sheffield's itinerary, and the implication was naturally that he wanted to ask if the other party could
Walk with yourself.
"I may not go back in the near future. I am currently observing the data of supermarket chains and acquiring beverage companies." Sheffield simply rejected Rockefeller's kindness. Because of the backward transportation in this era, he had to waste a lot of time on the road.
, this is something that can't be helped, but it doesn't mean that he likes to do it. In Sheffield's eyes, wasting time on the road is a very boring thing.
Because you have to accompany young Rockefeller on a special trip back to Texas, and then go to the Great West? How much time will this waste?
Moreover, in the eyes of Sheffield, Coca-Cola and Pepsi-Cola are not unimportant compared to oil. They are also very important industries. Yes, it is impossible for the United States to declare war on a country because of the brand of a drink. But for oil, it will
Do this.
But that’s not because Coke doesn’t make money, but because of the importance of oil to industry, it can be an important tool for the United States to strangle potential enemies. Coke does not have this attribute, but for businessmen, a drink that is drunk by billions of people may not necessarily
It's much worse than oil. Sheffield won't go anywhere until it gets Coke.
"That's such a pity!" Little Rockefeller expressed his regret lightly, but he was still very happy in his heart, because in his eyes, Sheffield's behavior was a standard of petty gain. Although the supermarket chain is eye-catching, but
It seems that when it comes to judging the importance of industries, we still cannot get rid of the agricultural products.
"It's no pity. My biggest wish is to run a farm and solve the food problem of the citizens of the United States." Sheffield also kept a hand and was no less generous on this point.
The next morning, young Rockefeller came in high spirits and left Chicago directly to inspect the internal combustion engine-powered tractor, which was very important to him, and to find another profit point for Standard Oil Company. He had already forgotten the time when he first came.
, Edith talks about her marriage problems.
The heir to Standard Oil proved with practical actions that although the old Rockefeller only had one son, he did not choose the wrong heir. As for Sheffield's trip to Chicago, his sister was there. Edith represented the Rockefeller family in the same way.
The first breakthrough in Sheffield was Pepsi-Cola. In fact, there is no company called Pepsi-Cola now. This thing called Brad Beverage is just a copycat of Coca-Cola. Now even Coca-Cola is regarded as a drink by many industry giants.
Gadgets, not to mention Braddock, a copycat of Coca-Cola?
This is the third year that Brad's beverage has been launched, and it is not even called Pepsi-Cola. Sheffield also ordered to search for a copycat product with a similar taste to Coca-Cola, and then searched for the predecessor of Pepsi-Cola.
As for the promotion of Brad's drink, it was almost the same as that of Coca-Cola, except that it promoted the drink's efficacy in treating stomach problems. Soon the people of Sheffield found the pharmacist Kolbe Bradham, and Brad
The founder of the beverage proposed the acquisition of Bradham Beverage, offering a price of 12,000 US dollars, and retaining Kolbe Bradham's 2% stake in a symbolic sense. This is the first time for Coca-Cola
More than five times the resale price.
Considering that there are all kinds of drinks that can cure diseases all over the United States, this price is already sky-high. The person who came to buy it even brought Kolbe Bradham to Chicago.
Chapter completed!