Chapter 533 "A Bite of China"
If you are unwilling to admit it, you must admit that Yang Yichen's relaxed state greatly adds points to his performance in the interview. His style is no longer a small family, and it gives people the feeling that this young man has been receiving various education since he was a child, just to enable him to quickly gain a foothold in the entire society as soon as he becomes an adult.
In the office building and studio of the imperial court station, there are many fans of Yang Yichen. His charm is the most powerful between his teenagers and forties. Here, it is the most age, especially women. After seeing him, many people were disregarded by their image issues. Excited screams came one after another, and there were more than a hundred people waiting for autographs to take photos in the distance. Even the leaders in the station could not blame them when they saw such a picture. They had to say to the secretary beside them, if the person who was not in a hurry to leave, discuss and meet everyone's requirements, and when they were cautious in the imperial court station, it was rare to have such a picture appear. It is only considered to be a measure of the status of a star in the eyes of professionals.
The leader had just returned to the office and soon forgot about Yang Yichen at work. When he was about to get off work, an emergency phone rang and an extraordinary meeting was held.
After arriving at the meeting, I realized that the content of today's meeting was actually a program to be on the court station. There were all old foxes here. No one would say that anyone could come here as a person. Will the program that can be held by the major leaders in Taiwan hold a meeting? Will it be a normal program?
Or it was a program sent by someone who could not refuse the imperial court.
Or it is a good program that the leaders unanimously recognize. It is necessary to finally locate the program by soliciting everyone, what kind of promotion model it is, and what time it is arranged.
"Huaxia on the Tip of the Tongue".
Well, the name is interesting, huh? Produced by Brothers Group, produced by Yang Yichen, director of production and planning by Yang Yichen. No wonder, it seems that he brought it to him personally, no wonder the leaders would have a meeting. Since the Spring Festival Gala, Yang Yichen has been named on the stage, and is a kind of artist who is truly recognized by everyone. His contribution to the entire art world cannot be erased. Every time he takes out a work, there are more than a dozen companies that gather to get a share of the pie. The imperial court station dare not despise the works he has produced. Just when he was interviewed, there were a special program production director. He watched the program quickly and the current conference was created.
"Let's watch half of the episode first, let's discuss it."
A program similar to exploration?
At the beginning, everyone frowned. Does such a program still have a market in China? It has long become a program that exists for the sake of existence, and its ratings can only barely maintain its existence for many years, so that it will not fall to the point where no one cares about it.
What did Yang Yichen think about this program? What is the purpose?
Some people have thoughts of disapproving it, and a few people have thoughts that Yang Yichen is too crazy. Did he use our imperial court as a test field?
But no matter what kind of thoughts you have, you can still be the leader and the production director of a single program at the imperial court station. You can still be so cunning. Watching the program in the projection quietly, accompanied by a clear and low voice, the program officially began, and there is no difference between those scientific and educational explorations and some corresponding programs. In the way of telling the side, you can interpret the difficult parts of the picture to the audience. Is Yang Yichen the boy who has finished his talents? What a mess?
Um?
Five minutes later, everyone's expressions changed. It was a feeling that you could drool just by watching. This feeling, this feeling...
For a moment, everyone was still a little confused, but they knew that this program was far from as simple as initially imagined. It had its own unique charm. From a human perspective, it first showed the regional characteristics of China's vast land, from a family to a group of families. It started with its growth and excavation, and finally became a delicacy on the table, allowing you to feel the fresh taste of soil. Through this taste, you will find that what was presented to you in the end was not just a dish, but culture, the food culture belonging to China, and then it was mapped from the food culture to the long-standing culture of China.
Ordinary people and ordinary life have turned food from folk to delicacies on the dining table in big hotels.
Do you know the story behind these delicacies?
China is vast and rich. Over the years, many ordinary people pay attention to relying on the mountains and rivers to eat water. The gifts of nature are very important to them. A harvest year can make countless people cheer and excite, and a drought and flood disasters will make life unsatisfactory. "Huaxia on the Bite of the Tongue" has made people feel that the entire Chinese culture must be integrated into the blood. It has been resisted by a more flashy living state over the years. In this program, whether you like it or not, you are interested in food.
In a desire, you have learned a lot. Whether it is knowledge or education, it gives the audience the most intuitive feeling, but it is not these. This is just a food program, a food program that can draw Ni Gengchuan even if it is broadcast late at night. That kind of food program that is not a five-star hotel boutique dish is the simplest food that enters thousands of households. More than 90% of the food can be cooked by ordinary families. Such a down-to-earth program, after half an episode is broadcast, everyone has a feeling of not being satisfied.
Needless to say, it’s important to say what I read. What everyone needs to discuss in the next meeting is not whether this program can be used, but how to use this program and what promotion position to get.
"I think everyone has seen it. This show is very exciting. At least like you, I was attracted by the entire show during the viewing process. I have also consulted many of the professional shooting methods. It is already higher than the domestic shooting of TV series, and is not even inferior to the filming of movies. With Yang Yichen's personality, I don't doubt the quality of the entire show is so high. So now I hope everyone will discuss which channel to place, what time to place, and whether to provide advertising."
Two hours after Yang Yichen left the imperial court station, there was a definite news. After the meeting, a unified opinion was reached. "Huaxia on the Bite of the Tongue" will be launched on the imperial court station. Fifteen seconds of advertising recommendation will be given in several corresponding periods of channels one, two, three, six, eight, and five. The initial time is scheduled to be broadcast at 1,000 pm every Sunday.
Very satisfied, at least Yang Yichen is very satisfied. Such a program cannot be a prime time. Being able to have such an arrangement has exceeded the limit he expected.
So many channels have given advertisement recommendations at the same time, which Yang Yichen dared not think of before. This is equivalent to telling everyone that this program is a program promoted by the imperial court. It is only due to the type of program, so it can only be placed in non-prime time and broadcast on one station for broadcast. It itself is a recognition of the highest level of the program. How many programs are there in the imperial court station every year, and who can easily enter one station? Under a fixed mode, every slight change will affect a lot of things. If it were not for everyone's unanimous recognition, "Huaxia on the Bite of the Tongue" would never have entered the imperial court in such a strong manner.
With a bang, the Brothers Group made another sound to the audience. Another program produced by the production will be launched on the court, and five stations will be recommended for advertising at the same time. Don’t talk about how powerful the advertising recommendation is. Although it is only a week before the broadcast, in just one week, you ask the advertising company outside if anyone is willing to give out five million to enjoy this treatment.
Brothers Group is about to fully enter the variety show field.
"The Voice of China" became famous in one fell swoop. Until today, the Voice of China tour is still in full swing. The tickets for each concert are sold out early, and the popularity is so popular that the Super Girl, who was originally planning to have a tour this year, forced to keep a low profile. The competition has not yet ended. He dared not publicize it and dared not show the momentum of April and May, and do the show honestly and steadily, and try his best to keep the less than many positions possible. Don't let the Super Girl's final ratings pay too much attention. They have already burned the incense and really dare not ask for it.
"Running Man" perfectly takes over the good voice, completely consolidates the status of the Brothers Group's variety show production, and completely defeats all variety shows in the same period across the country. Super Girl is so low-key that she doesn't say anything. Programs like "I-Type" ended even more bleakly. In the end, they did not follow the initial fanfare plan. They ended quickly in a way that was as good as possible and did not criticize the beginning and ended head-on and no longer confronted Running Man head-on. On Saturday, we accepted it. We will not compete for this position, give up, and give up all of them to you.
Okay, you won’t give up yet. Now you just took out the third one and went directly to the imperial court station. If it weren’t for the broadcast time at 10 o’clock in the evening, I guess many leaders of TV stations would have to chat with senior executives of the brother group.
Yang Yichen would chat with the bored Zhang Qingxin about these gossips when he arrived at the company almost every morning. As long as the company has nothing to do, he can basically wander around idle every day. Others can do their work in a casual hour. You said that he would not pay attention to gossip, what can he do?
When talking about the outside world's fear of the brothers group, Yang Yichen could only smile and say, "That's really a pity. They may be cursing again next time. It's been a long time since they filmed a TV series. "The Hidden" can be made public. Also, if we contact the United States, we can also promote "Twilight"."
Zhang Qingxin nodded, her face became a little solemn: "This is what you are officially asking Hollywood how accepting you are in a movie. How is it? Do you have confidence?"
Chapter completed!