Yang Yichen dreams of the land that Fenghuang calls, but he knows better what it means to be down-to-earth?

The cinema is his down-to-earth foothold. Although there are very small possibilities here, in the end it will be a waste of money. As long as there is most of the chance, he still has to strive to build this place into the city he dreams of.

The initial dream was just to think that this was a utopia of movies. Gradually, it began to expand. It was not because of the expansion of ambitions, but because he felt that this dream could benefit more people. He could not bear it when talking about being the founder of art. But if he could make a little contribution to Chinese art, it would be considered a great gift from the cinema to himself, so that the history of Chinese art would be written with the words Yang Yichen.

This afternoon and night, he had a very happy time at the cinema. For the first time, he experienced the sense of accomplishment brought to him by making movies here. There are very few residents here now, but he believes that more and more people will come here. Even if a large amount of financial subsidy is needed every year, he feels it worth it. He is willing to believe that with the emergence of cinemas, there will be more good singers, good creators, good filmmakers, good painters, good poets, good writers...

This afternoon and night also enhanced his determination to build the city. It is still very desolate now, with only steel and concrete, and cold buildings, but all this will never continue worthlessly, and this place will definitely not become a very ordinary gathering place. Even if you have to pay a sum of money here every year, you have to keep it going.

Hengdian has become a tourist destination. So, my cinema does not rely on tourism. Can it maintain its normal operation?

I just want people with dreams to be full of confidence in their dreams here. I just want to build a film and television city that belongs to me, Yang Yichen. I will supplement what Hengdian does not have. I can shoot more scenes here, supplementing many costume dramas and period dramas, so that everyone can have more choices. Otherwise, if you watch a lot of film and television dramas, you will see them. They are all in that neighborhood or even an alley. I will break the limitations of Hengdian.

Idealists will always fail to take action because they are unrealistic to expand their ideals, which will eventually shatter their ideas. Yang Yichen is not an idealist. He will put his actions ahead of his ideals. Now the cinema is completely unfolding. Whether it is the maintenance of infrastructure, the continuous investment in greening and vegetation, or the supporting service facilities for urban construction, according to the current financial statements, the loss is certain, but the amount is within the range that Yang Yichen can fully accept.

The current cinema is not without profitable projects. If Yang Yichen opens the floodgates in tourism, he can even achieve huge profits in just one month.

The special film and television city is still a museum that receives up to 1,000 tourists a day. As for the cinema, with the current facilities, there are not much pressure on tens of thousands of guests every day. It is probably because the land is vast and the population is sparse, and there are many projects to watch, and they all have one ticket to the end. The only premise is that tourists must be courteous when shooting, which is explained in advance when you buy tickets. The biggest reason why tourists are not under much pressure and are willing to stay here for two or three days and have fun is that the food and accommodation prices here are very fair.

From hotels to hotels to guesthouses to home-cooked hotels, they can meet the needs of all consumer classes. The prices of ordinary hotels and guesthouses are around 100 yuan. The windows of small hotels are bright and small, and the price of 50 yuan can make tourists who least want to spend money on tourism live here. For travel agencies, this price can also enhance their brand value and make tourists feel that they can get a great satisfaction in living in this travel agency. If they don’t understand the price, they will use the living price of the scenic spot to measure the living price of the cinema. Seeing that the travel agency arranges such a clean and comfortable living environment for them, they will first have a high evaluation of the travel agency.

The price of accommodation is low, and food is completely affordable. If a family of three comes to the cinema for three days and two nights, in addition to the expensive ticket price, food and accommodation are 500 yuan, which is enough. The tourist buses in the cinema are large and small, and the routes are complicated. You can choose freely. The price of a dollar of coins per person can almost be said to be a loss of money to gain publicity. However, the advantage of this is that tourists have very high freedom. Even if they come with a group, you can also play by yourself in the morning. Exchange some coins on your body, which can also exempt you from the waste of energy due to useless journeys during the tour. Anyone who goes out for a trip will not be stingy with this little money.

The entire cinema has high ticket prices, but when you come in, it will appear, which completely subverts everyone's perception of travel. My ticket price is expensive, so that my things are worth the money, my freedom is high, food, accommodation and transportation are cheap, so that I want to build a conscientious brand so that every tourist feels that he is really traveling, and every cent spent is worth it rather than being a sucker.

There are also gift shops in cinemas that all scenic spots have headaches for tourists. However, the gift shops here are run by brother groups themselves, and the things sold are not hundreds of expensive goods, and no travel agencies or tour guides are allowed to be involved in this place. No travel agency is allowed to lead tourists here, all based on tourists' voluntary.

All the products sold in it are film and television music peripherals. "Grave Robbers' Chronicles" and "The Snow Swordsman" are currently the two most famous dramas here. Some small objects appear in the two dramas, and there are imitations here, and the prices are all controlled below 100 yuan. Some of them are never bad-hearted. The rest are mostly star posters and genuine signatures of celebrities. It can be said that the things here can be called real souvenirs. If you are willing to spend time here, two hundred yuan is enough for you to buy a bunch of interesting little things, and you will feel that it is worth the money, and the cinema will also make some money.

There are no entertainment projects at night in the cinema. Apart from watching TV in the room, there is nothing to visit on the street. Many people choose this large enough gift area to hang out. If you don’t buy it here, no one will force you to really be able to go shopping in the scenic area.

Many tourists are used to the way to play here. You can stay for up to three days if you have a ticket. You can definitely go to every place you are interested in according to your favorite way. At night, you either go shopping or get together to play cards and drink wine. Drinking here is about the same price as outside. Sometimes some sports events will be played in the canteen at night. Let’s feel the atmosphere together.

The tour guide from the travel agency was the first to get the news. Early the next morning, he immediately used the news as a gimmick and promoted it among tourists. Yesterday afternoon and evening, the big star Yang Yichen appeared in the cinema, partying with the students of the Art Academy, and playing music with the rock bands in the cinema until late at night.

As soon as this gimmick came out, it not only attracted a large number of tourists during the most off-season of tourism in the year, but also allowed the other side of the cinema to appear in public. It turned out that this was the branch of several major art schools. It turned out that this was a gathering place for Chinese musicians. It turned out that there were so many art people here...

In the past, tourists were all watching the scenery, but now they suddenly had the urge to see people. The probability of blocking Yang Yichen was not high. When they met the crew they were filming, they could see painters with painting boards when they went to some areas. It turned out that those who played music were not casually playing, but professional musicians who were very likely to become famous as the mainstay.

"We, too, go and listen to rock music tomorrow?"

"Or what if we go to the gallery to see the art exhibition tomorrow?"

“There are handmade instruments here, let’s go and go around?”

When the truly idealized side of the cinema was revealed, a small number of tourists began to be attracted by the idealized side of the cinema. They felt that just visiting the scenery seemed to waste their tickets. It turned out that they could still see so many artistic talents who were not famous but had outstanding achievements. Because they were interested, they would understand. When they learned that the cinema provided so many real discount conditions for these art workers who did not become famous, they couldn't help but be moved. Yang Yichen is worthy of being Yang Yichen. Let's not talk about how much love he has here. If he wants to succeed, this place will become the whole place.

Even if the art distribution center in China cannot be an art distribution center, the talents who make music and film will gather here in large numbers. Even if the opportunities here are not much more than outside, it has the best atmosphere here. There are film appreciation meetings here, film and television salons here, and the monthly gatherings for musicians. The recording studio here will be rented for musicians at a low price. All residents here can listen to the courses of the Conservatory of Music and Film Academy here for free. The only thing they need to put in is a little energy or donate a book of corresponding professional to the library.

This seems to be a utopia of the entire industry. Here, the role of money has been lowered a lot, and the most affordable place. Those who are interested in this place and have begun to study it. When a crew comes here to film, don’t talk about actors. If you lack personnel in a certain department, just send a message on the city website or the special notice board of the block or the cinema public WeChat platform. Whether it is lighting, photography, clothing, or stylist, someone will be required to apply for a job within one day. You are not using others as the main force, and you are not going to become famous here. While you need temporary recruitment of talents, you are working in a short-term work and continuing to further your studies, you continue to wait for your real opportunities. What the cinema provides them with is a platform.
Chapter completed!