A few months have passed since the Yanjing incident, and the hot summer has also entered a cold winter.

The first snow in 2012 came later than in previous years, but this time it was overwhelming and covered the entire Yanjing overnight.

After the restructuring of Huaxia Brothers Group, it has entered the year-end settlement. Entering December, the people in the company have all changed slightly. After working hard for a year, they are all looking forward to having a good performance at the end of the year. Even if they cannot get promoted or raise their salary, at least they will have to get a full amount in the year-end bonus and have a comfortable and comfortable year.

At the same time, in December this year, the Brothers Group has another big event, that is, the grand masterpiece, the first "Swordsman in the Snow", which took several years to prepare for more than a year to film, will be officially released worldwide and premiered globally. This time, it is based on Chinese time, no longer Hollywood time.

The company's senior executives are eager to try it out. Although Yang Yichen has no specific publicity, they have already regarded it as their political achievements and are eager to create an unparalleled momentum for this film. As long as the box office is good and the reputation is not broken, they can breathe a sigh of relief to spend this New Year, and the goal of the whole year will be achieved by this movie.

In North America and Europe, Yang Yichen led his team to conduct small-scale publicity, and they didn't need to do much by themselves. As long as the people in the team arrived, there would be media interviews on a large scale. Everyone knows that Yang Yichen spent hundreds of millions of dollars to create such a movie. The special film and television city that everyone thought was just built specifically for "Grave Robbers' Chronicles" has now become a city that exists entirely for the existence of movies. This move shocked Hollywood and made the eight major film companies have to give a thumbs up. If you ask them to do it, it is really difficult for them to take out this courage.

An oriental fantasy martial arts.

What kind of film is it? Like "Crouching Tiger, Hidden Dragon", or is it like several Chinese martial arts blockbusters released in North America?

Most Western media, audiences and even filmmakers are not optimistic about this film. No matter how powerful Yang Yichen is, you will find it difficult to overcome the flaws in terms of subject matter. You can make Eastern culture acceptable to Western audiences in different cultures. You can talk about cowboys here, and what martial arts is, it is undoubtedly playing the piano for cows.

Even in the magic blockbusters like the West, there are more or less games in front of you. You can see dwarf elves and other things. Young Chinese audiences at least have a certain understanding and understanding of such background settings and worldviews through the game. They don’t need to understand the setting of the story, especially when watching movies, there is not much time for you to consider. The plot of the movie is advancing rapidly. If you don’t understand one, you will feel that the movie gives you a bit difficult to understand. Perhaps there is only the only thing left to see the special effects of the big scenes. This is the same as the feeling of many Chinese audiences watching European and American blockbusters. They are watching special effects, and they are watching epic scenes. Accept the shock of the audio-visual, and see how the collapse of the sky and the earth appear in the most realistic way on the screen. As for the story, how many people care about it?

Nowadays, Western audiences and Western media have a bit of this meaning when it comes to "The Swordsman in the Snow". They don't look forward to the story or the actors. Anyway, they only know a few. If they really come for the cast, they will only be an actor. Even if they are a little famous, they can't stand how much expectations most viewers have for him.

What we see is how cool special effects Yang Yichen and y-y-c can produce, just like "Galaxy Pioneer" and "Twilight". The former presents a very ordinary story with a giant mechanical beast shot in real life to present everyone with a different sci-fi blockbuster feeling; the latter uses a youth love magic drama, relying on the implantation of advanced technology, to give the battle between the three races in the drama a more gorgeous sense of picture. In addition to youth love, everyone also feels the way of filming across the era.

Now, it depends on how Yang Yichen plays this oriental fantasy martial arts. What kind of shooting methods will it be, what kind of pictures will it present, and what special effects will it be? Will it be the so-called martial arts master who is high and high? But if it is that kind, what will it be attractive? Or is it like "Journey to the West" moving mountains and filling the sea? But what's the attraction?

There are many foreign film media who visited the live interviews during the filming of this film. The only thing that is very certain is that Yang Yichen did not give up on the real landscape shooting on which he relied on to become famous, and filmed the mountains and rivers of China. This has attracted foreign media and filmmakers. Many of the natural landscapes in China have not been truly developed. The beauty between the mountains and rivers is very intoxicating. If Yang Yichen can succeed in this regard, it will be a selling point.

In addition, I have never seen the specific shooting at close range, but only some pictures were taken from afar and some people were interviewed. These media did not find anything special. According to their understanding of commercial blockbusters, what really attracted attention should be synthesized in the later stage. Even if I interviewed the crew, there was actually nothing worth exploring.

The videos that have been launched for a long time have not been overwhelmingly promoted, but only the limited edition of the promotional poster is said to have become a non-selling luxury product in Asia and the world. Some media forwarded the poster scenes shot, which are indeed beautiful. Even if you don’t know the actors and even those who are not very interested in Dongfang Kong will become interested in the characters in the play under various costumes.

Professional filmmakers in China also have to admire Yang Yichen's pursuit of excellence in this matter. Almost all the great directors have made costume movies. They know deeply how manpower, material and financial resources are used in costume props and specific makeup every day. Many times, due to realistic factors, the ambition before shooting has to be discounted, and some supporting facilities during the shooting process will be discounted. This is still good. What is even more helpless is that from the beginning, they are restricted by investment or various factors. In addition to important roles, the roles with spare materials can only be perfunctory.

This situation will have various misunderstandings in TV series or low-cost movies. In big-made movies, you will find that the cost of reshooting is too high, so you can only cut it off, but this cut may also cut some very good pictures. In order not to get rid of them, you can only endure the pain and give up.

Over the years, Yang Yichen's movies have given everyone a sense of that there is no such problem at all. He dares to pull up the crew for one shot and re-summon actors to shoot, and dares to spend millions again for one shot, with only one goal so that his movies can be more perfect.

So no matter how unfamiliar the content of this movie is, they are still very interested in going to the cinema to watch this movie. They are willing to believe Yang Yichen, believe that this man who has never deceived fans and audiences over the years, and believe that he will not use a shoddy movie to cheat the box office.

"The Swordsman in the Snow" was released simultaneously in all regions of North America, North and South, Australia, Europe, Asia, and a small part of Africa's wealthy areas. Yang Yichen did not choose to hold a premiere in Hollywood. According to the release date, the premiere was placed in his motherland, China.

China is China, but not Yanjing, but Xiangjiang.

When the news came out, too many people were stunned. The senior and middle-level leaders of the entire Huaxia Brothers Group were stunned. They boasted for many days, and Yanjing also made arrangements. A lot of people were waiting for political achievements. In order to raise more financing, they even invited many companies to prepare for the premiere.

These companies were very happy at first, and felt that Yang Yichen had the final say before, but he didn't want to make money. Now he has been reorganized. It's not that he has the right to compromise. We finally have the opportunity to contact us according to normal routines. If Yang Yichen doesn't accept advertisements and doesn't rely on crazy endorsements to make money, it doesn't mean that others don't want it. In the past, you could block other people's financial paths. Now, are you still able to do it?

I was happy for a while, and then I couldn't cry even if I wanted to cry. Fortunately, compared to the feeling of these companies' want to cry, the Huaxia Brothers Group was really in tears. Yang Yichen directly placed the premiere in Xiangjiang, which had nothing to do with the company. If we calculate based on the final investment amount of this video, the Brothers Group still had some say, but more than 30% of the 15% share was Yang Yichen. Although the company has diluted Yang Yichen's shares in the past six months, reducing him from 40% to about 37%, it is still a drop in the bucket. He has too many shares. Even if Yang Yichen has not resisted and let you dilute it like this, in the end, the country will suffer a loss. Yang Yichen is nothing more than selling a profitable project and making less money.

Your company does some tricks and doesn't inform me, and I won't bother with you. So where will I arrange my crew now and where will my video premiere? Are you qualified to say something?

Yes, then come to Xiangjiang and talk to me in person.

No, then shut up, I will open the premiere wherever I want.

As guests attending the premiere, each of them gave a gift. All of China, including Baodao and all first-tier cities, these guests booked movies in their areas, contributing the first help for the takeoff of "The Snow Swordsman".
Chapter completed!