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Chapter 110 Brand Strategy

As time goes by December, Yanjing is already covered in silver, and the cold wind is howling the whole city. All enterprises, institutions, state-owned enterprises, foreign enterprises, private enterprises, and private factories have entered the final sprint stage. The crowds on the streets are busier, but you can see a flame called hope in their eyes. The year-end is coming, and the year-end bonus is coming.

In the art world, it is also the end of the year, and major awards have also surfaced. The red carpet show has become the target of the media's pursuit. Celebrity artists have begun to appear frequently at various award ceremony. The red carpet has become a venue for actresses to compete for beauty and an opportunity for artists to show their faces. Although various awards are as numerous as a few years later, they are enough for musicians with small achievements in the circle to get a share.

The decline of music awards and the rise of film and television awards are like the development between the two. Most singers who can transform into transformation have transformed into film and television dramas. In addition to Zhang Xueyou, the four kings are still struggling to support them. Liu Dehua cannot maintain the frequency of one album a year. The market is not good, and the strength of the newcomers is too strong. He has to admit that if it weren't for years of accumulation, his music album sales would no longer be worthy of his identity as a king. In addition, the two kings had completely transformed, and

Many veteran singers have begun to announce their withdrawal from the competition for music awards, which has made this circle increasingly decline. They are unwilling to accept losing to newcomers, but if they want to not lose to newcomers, they have to make more efforts and not get corresponding returns. For veteran singers who have experienced the glorious period of the recording industry in Xiangjiang, it is difficult for them to achieve a little success like newcomers. They have reached the level where they need to earn tens of millions to meet by singing. Suddenly, sales have dropped and income has decreased, and they have to withdraw.

In this year's Chinese music scene, several young singers took the lead, and Yang Yichen is the most popular among them. For any music award, as long as the public judges or audience votes are involved, whether it is an individual, an album or a single, Yang Yichen is far ahead of the list.

The company received more than a dozen invitations to music awards ceremony, and even these invitations were accompanied by calls from acquaintances to the corresponding person's mobile phones. Big Wang, Xiao Wang, Wang Jinghua and some senior executives of the company received similar calls. If Yang Yichen is sure to attend, we will confirm that the most substantial male singer award will be awarded, and several awards such as album single producer will be given one or two, establishing the status of the new king of music, provided that you get it and the grand prize is awarded to you. As a result, if you don't come, we can't afford to lose this person.

Wang Jinghua has more contact with Yang Yichen during this period. She is responsible for communicating with Song Dexian. Communication is useless. She also knows Yang Yichen's identity, so she simply communicates with him directly. It's right to work hard to rehearse the dance of the concert behind closed doors, and it's right to edit "You from the Stars" on the crew, and it's even more right to practice songs, but aren't you really worried that you will disappear for too long and affect your popularity?

Once again, Wang Jinghua blurted out, and Yang Yichen gave her an answer without even thinking about it: "I don't care. If there are forty-eight hours a day, I will definitely participate in these activities, and I will also accept various endorsement commercial performances. Unfortunately, there are only twenty-four hours a day."

Although Wang Jinghua is helpless, she admires her very much. As an artist, you must have similar qualities to go further and make continuous progress to achieve success.

"I will participate in two. Sister Hua, please help me choose. I don't care if the awards are not awarded. The real sales of the album are the greatest recognition of me."

After taking a shower, steaming the sauna for a while, changing into a pair of lightweight travel shoes, loose home pants, and a pure white cotton thread T-shirt. Yang Yichen did not need any decoration, he was the newcomer king who was popular all over Asia.

The rehearsal of the dance are basically taken, and the concert is still mainly based on singing, with him as the center of the stage, especially in places like Hung Hom, the dance troupes mostly embellish and cooperate. The entire concert was prepared and the date was officially announced. On December 12, he was able to tell Wang Jinghua so calmly that he could participate in two awards because of his first concert, more than 14,000 tickets have been sold, which exceeds the number of people that the entire venue can accommodate. The seat areas set up in the middle area have also been sold out. I heard that there are tickets for sale, and more station tickets will be sold within the control range.

How can Yang Yichen not be at ease with such support? How can he not be eager to perform well on the same day? He specially prepared a few "new songs" to be played at the concert. He was not afraid of Jiang Lang's talent. He had more than ten years of good songs for himself to use. For his first concert, he would have to contribute one or two songs suitable for shaking the atmosphere on the scene.

"You from the Stars" was also very successful, and I did not choose to broadcast the death method in China on weekly basis. In a single episode, each episode is more than fifty minutes long, plus the subsequent Easter egg link, this method was recognized by Lai Shuiqing. He and the editor both thought that Yang Yichen was very talented and well-edited. At the end of each episode, there was the audience's suspense about the next episode. How could they know that the overall rhythm Yang Yichen was completely copied from the original version. He decided to make conscientious products, such as the shameless behavior of the advertisement mixed with TV series, the preview of the entire content after an episode of TV series was only a dozen minutes long. He hated it and was never allowed to appear in his own TV series. It would rather sell it to the TV station to lower the price, and this must be stated in the contract.

To make money, you must make conscience, which hurts the people of the whole country. There is nothing left in the TV drama industry, especially the explosion of the Internet a few years later. TV has become a decoration in the eyes of many young people. You cut an episode in a mess, and the time is short and there are many advertisements. So I might as well watch it online. The General Administration has dealt with it several times, but it is only a symptom but not the root cause. There are problems with the industry itself, so you have to dig it from the root.

Yang Yichen actually wanted to cut this film into a sufficient opening and ending, plus a sufficient forty-five minutes, but found that there was a problem with the suspense of each episode, so he could only give up. It was a sufficient number of episodes of fifty minutes, playing one episode every day. At the meeting where the film was about to be reviewed, Yang Yichen said it through the mouth of the company executives. Da Wang respected his opinion privately. When signing a contract with the TV station, this article must be written into it. Otherwise, I would rather give up on the big TV station. Really good things will not be buried. A few years later, "Soldier Assault" was broadcast on local small stations. How about it, it was popular on the screen, and you can't stop anyone. When he rejected someone's TV station, he had to pay a price similar to the first round. In addition to slapping himself, can you say that he was shady?

Fortunately, Yang Yichen himself is now a golden sign, especially this is another idol drama. Many young people are waiting for him to come out and re-play an idol drama. The popularity of "Conquest" and "The Legend of the Condor Heroes" has pushed him to the position of a popular TV drama actor. When there are one or two popular TV dramas, the word "popular" can be erased and truly become a top-tier TV drama star.

After the editing is completed, the review was officially submitted, and many relevant TV station officials called. They themselves have expectations for Brother Media to enter the TV production. The company that makes movies will definitely have a guarantee of the brand, and Brother Media will not smash its own signature.

Yang Yichen's conditions are quite harsh in the current TV drama market. One episode a day is completely unsatisfied with the audience. Besides, our time is not able to be adjusted, and we also require that the advertisements are not allowed to be inserted in the middle. You are right, so what are we making?

Yang Yichen has always adhered to the strategy of "I am a high-quality product" from the play's brand implantation to the first round of sales. Now I suffer a little loss. When my brand is erected, the brand in the play can earn back the investment. Once the TV station releases Yang Yichen's TV series to be broadcast, someone will naturally pay a high price. This is what he wants. For this reason, he would rather lose some money at this time. When he persists, he has to be glad that he is now the major shareholder of Brother Media. Da Wang also promised that he would make the decision about the TV production department, otherwise, the film would have been re-cut long ago to meet the requirements of the TV station.

Baodao’s TV stations have more confidence in Yang Yichen. The first one to negotiate was that Baodao’s current popular entertainment station, which is not very ideal. Yang Yichen doesn’t care about ten o’clock every night. He firmly believes that as long as this drama is played, even at midnight, it will definitely set off a craze.

Yang Yichen, on the Xiangjiang side, will not consider it for now. Unless this drama becomes really popular, it is possible to introduce the original sound, otherwise he will ask you to dub.

In the mainland, Zhejiang Province became Yang Yichen's first partner. At the same time, Da Wang also contacted Yanjing TV through his relationship. In the environment where Zhejiang's satellite TV was so awesome a few years later, with Yanjing TV following, the table would not be too low. Both TV stations could only follow suit. They were only allowed to follow the scene. After the TV series in the prime time period was played, they took out more than an hour to give a theater, and each had five minutes of advertising time. Yang Yichen promised them not to rush to sign the advertisement first. When the play was broadcast for three episodes, you were going to sign it.

The first sound of Zhejiang Province touched Yang Yichen. He had contacted their executives several times and had dinner together, but he had already thought in his mind that he would never miss the TV program in the future. He would put it on your satellite channel.

Today, give me an apple.

I will give you a fruit mountain to the next day.
Chapter completed!
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