Chapter 984 Transformation
"What's the matter?" Gao Han looked at Armando Marcos strangely, unable to figure out what important things he had forgotten.
The general manager of Chinatown smiled and reminded him, "The broadcasting rights distribution reform."
This sentence made Gao Han suddenly realize it.
As early as 2010, many mid- and lower-level teams led by the Spanish Professional Football League attacked, forcing the Spanish Football Association, Real Madrid and Barcelona to compromise. The two sides reached an agreement and re-signed a reform plan for the broadcast rights allocation of La Liga.
This plan will adopt the Premier League distribution model, bundling and auctioning the entire La Liga broadcast rights and distribution in a unified manner.
Since Real Madrid and Barcelona had three years to broadcast contract at that time, the two sides reached an agreement that this new reform plan would be implemented from 2013.
And now it is 2012.
Tebas, who was then vice chairman of the Professional League, has now replaced Jose Louis as the chairman of the Professional League, and the reform plan is Tebas' greatest political achievement.
Chinatown was just a newly promoted team that had just been promoted to La Liga, but now Chinatown has become a new force that cannot be underestimated in the La Liga. The club's general manager Armando Marcos has received a lot of support within the professional league.
"Tebas has been committed to the operation of broadcast rights for the past three years. At present, the plan has been basically formulated to integrate the current La Liga broadcast rights and package them into three packages. The first package is the match between Real Madrid or Barcelona in each round of La Liga. The second package is the match with the first package and the free live game. The remaining eight games are the broadcast rights for the remaining eight games, while the third package is the broadcast rights for public places, mainly bars."
"The most popular and most valuable one is undoubtedly the second package, but the first and third packages are also very advantageous. It has attracted the attention of many companies including Sky TV, Spanish diàn huà Company, Spanish Shi pin Company under Spanish state-owned enterprises, and Bein TV Station of the Middle East Consortium."
Gao Han and others were also very excited to hear it.
The Spanish Professional Football League is different from the Spanish Football Association. The former has more market thinking and stronger business operation capabilities. Tebas is also an ambitious person who wants to do something and regards Premier League CEO Scudmore as his target. In addition, the La Liga has gradually become strong in recent years, and the broadcast rights are definitely very popular.
"According to the Spanish and EU regulations, the first broadcast contract is currently three years, but the annual broadcast fee will definitely be higher than it is now, and is expected to be as high as one billion, up two-thirds from now."
Gao Han couldn't help laughing, "Then do you think how much can the team's ranking in the top four leagues be improved compared to now?"
Everyone also looked at Armando Marcos with interest, and the latter smiled.
"We are only about 20 million euros now, but if the broadcast rights are reformed and according to the new distribution plan, we can get at least 60 million euros. Of course, this is under the premise of keeping the fourth place in the league, and the relegated teams in La Liga will also be about 15 million now."
Everyone was uproared when they heard this, 60 million euros? It increased by 40 million euros.
More importantly, the income of the relegated team in La Liga will also be a fight. This distribution plan for the reform of broadcasting rights is really beneficial to the La Liga.
"What about Real Madrid and Barcelona?" Gao Han asked with concern.
"If they continue to stay in the top two in the league, they will basically keep their current revenue unchanged."
This explains why these two giants did not object, and at least they did not directly lose their interests.
Of course, if they abandon other La Liga teams and talk to the TV station themselves, they will probably get more.
But there is no way, La Liga can no longer allow the two giants to dominate the way they used to.
The auction of broadcast rights will officially start within the next six months, and this revenue will start from the 2013 to 2014 season. However, with this future expectation, Gao Han is more confident in the plan to adjust the club's goals.
"Okay, Armando, you can organize your manpower immediately and draft a plan for me as soon as possible. Our goal this summer is to do our best to ensure the stability of the team's lineup."
Gao Han's words can also be regarded as setting a tone for Chinatown's business strategy in the next year.
The league must still aim to keep the top four, and the Champions League is to continue to strive for good results. As for the King's Cup, this cup is a bit useless, and Chinatown does not attach much importance to it.
Judging from the current situation, the Champions League challenge is not small, but Chinatown may not be without the strength to qualify in the group. Within La Liga, Chinatown will inevitably be challenged by teams such as Valencia and Sevilla, and this goal is not small.
As for going further, it is very difficult for the time being.
Needless to say, Real Madrid and Barcelona, Atletico Madrid's overall strength is also outstanding.
Torres, Villa, Nawǎ Si, Carvalho, Ramos, Marchena, Pablo Ibanes, Schneiderlin, Gabi, Mario Suarez, Juan Fran, Felipe, Oblack, and head coach Simeone, Atletico Madrid's overall strength is good, and its lineup is more mature and stable than Chinatown. As long as you don't make mistakes in a short period of time, it is difficult for Chinatown to surpass.
What's more, after several years of accumulation, Atletico Madrid now has the confidence and wealth. He used to dig Schneiderlin, but now he has turned his attention to Chinatown. Herrera wants to strengthen the midfield, while Godin is because veteran Carvalho is about to retreat.
To sum up, Chinatown’s most practical goal is the top four in the league.
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After discussing the transfer this summer, Gao Han and a group of core executives of the club talked about other issues.
In addition to the players being poached, head coach Pochettino is also facing poaching.
Manchester United coach Ferguson previously said in a public interview with the media that he believes Pochettino is the best candidate to replace him.
In fact, this is not surprising, because Pochettino's team is full of jiqing and has performed very well. He won fourth place in La Liga for two consecutive seasons, and reached the Champions League semi-finals and the Copa del Rey final last season, which is enough to prove that Pochettino has completed his transformation and is becoming mature.
Ferguson's Manchester United beat Bayern Munich to win the championship last season, and retirement has been put on Manchester United's schedule again. Who will take over after Ferguson retires has become a big problem that has troubled the Red Devils and Manchester United.
Within Manchester United, Mkhitaryan of the midfielder and Aldevelde of the defense are both Pochettino players, which makes it easier for Pochettino to take over Manchester United.
In addition to Manchester United, Chelsea also extended an olive branch to Pochettino.
The Blues' most optimistic one was Guardiola, who had just stepped down from Barcelona. Abramovich even invited Guardiola through an intermediary, hoping to meet him, but Guardiola was reluctant to see him even when he met, which forced Abramovich to settle for the second best and fell in love with the young coach Pochettino.
It can be said that after several seasons of outstanding coaching at Chinatown, Pochettino has received favor from many giant teams, and leaving Chinatown is no longer an impossible option.
After all, in Chinatown, he had to endure the embarrassing situation where the club sells several core players every year, which is basically impossible for giant teams.
Technical director Cantalero has also made full preparations for this. The club will do its best to retain Pochettino, but once it cannot be retained, the team will urgently activate the change of coaching mechanism, and Cantalero already has a suitable candidate.
In addition to the club's competitive affairs, the investment promotion of the new stadium and this year's Chinatown Youth Invitational are also what Gao Han is concerned about. The former is related to the club's long-term development, while the latter is related to Chinese players going abroad, so he has to care about it.
According to Armando Marcos, he has done a good job in attracting investment. He is currently in consultation with many famous domestic companies in China and has basically reached an agreement that he will focus on the new stadium in Chinatown and strive to build the southern suburbs into a gathering place for Chinese tourists to travel to Spain.
As for the second Chinatown Youth Invitational, it will be held in July. The teenagers of Beijing Chinatown will come to Madrid in mid-June and conduct a one-month training camp and competition in Europe.
Since the first invitational tournament has attracted considerable attention in China and Europe, the second tournament has also attracted many sponsors. The club even set up a group to prepare, and the tournament will be held after the European Cup in early July.
The seven teams invited this time are all from famous youth training camps in Europe. Their strength is still extraordinary, and their competition and training value is still very high.
Gao Han attaches great importance to this event. He personally took charge of the first event held in Beijing last year. This year's second event was held in Madrid. He even asked about it from food and accommodation to training to warm-up matches, and finally to the competition. Technical director Cantalero also knew Gao Han's attention, so he personally checked everything.
Armando Marcos also attaches great importance to this. This event may not have much influence in European football. After all, it is just a youth team event, but it has caused a great response in China. This year, it will go to Europe. Many Chinese media are paying great attention and will send representatives to interview with the team to closely monitor the performance of the Beijing Chinatown Youth Team.
This event can greatly enhance Chinatown's influence in China and also plays an immeasurable role in Chinatown's brand promotion and commercial value enhancement. Therefore, everyone from Armando Marcos to the club attaches great importance to it.
Gao Han was relieved about the service ability of Armando Marcos and others. The only regret he was that he never made progress in the landing of Chinese players in Chinatown.
However, Gao Han also knew very well that such a thing could not be solved in a short while.
After the high-level meeting, Gao Han called Armando Marcos and Cantalero to the office, and the Big Three held another meeting, mainly to understand the preparation progress of the invitational tournament and the club's summer transfer matters.
After they finished the meeting, it was almost noon.
At this time, Gao Han suddenly received a diàn huà from Guardiola.
This famous European coach who just stepped down from the Barcelona coach looks in a good mood and said he wants to invite Gao Han to dinner.
Chapter completed!