The 2007 that is about to pass is definitely a year of ups and downs for Bayern Munich.

If the first half of the year is dark, then the second half of the year will be light.

As the leader of the Bundesliga, Bayern Munich's management three giants would never have expected that the team would only win fourth place in the league last season and miss the Champions League this season, which would be a huge blow to the Bundesliga giants.

Judging from the actual income alone, the failure to participate in the Champions League caused at least Bayern Munich to lose more than 30 million euros, which did not include potential brand income and a series of weakening of other commercial value.

At that time, the three management giants were almost confused and almost resigned.

But it was also at that time that Bayern Munich re-designed the team's business direction and decided to adopt a bold business method and do their best to promote reforms. So they invited Gao Han to coach with a huge annual salary.

What they had never expected was that Gao Han's arrival not only brought great brand value to Bayern Munich, but also helped the Bundesliga giants to join the franchise of talented players such as Ribery, Robben and Aguero.

Not long ago, Bayern Munich surpassed Chelsea in the European football brand value rankings listed by a famous European advertising company, ranking fourth in Europe, and the only team among the top 20 teams that missed the Champions League.

The net investment of 100 million euros has allowed Bayern Munich to see a generous return in its operations. The brand value of this Bundesliga giant even exceeds that of Schalke Zero Four, the second-placed defending champion Stuttgart, and the three teams of Germany's most popular team last season.

It can be said that Gao Han led the joining of the stars, which made Bayern Munich's monopoly position in the German market continue to strengthen.

If it were just that, the three giants would not be so excited.

From July 1, 2006 to July 1, 2007, Bayern Munich, as the most successful club in Germany, had a turnover of 225.8 million euros and a net profit of nearly 20 million euros, which doubled the previous season, which shocked the board of directors at that time.

It can be said that the reason why the team invested a large amount of 100 million euros in transfer fees in the summer comes from this.

But what shocked all directors was that in just half a year, at the senior meeting that just took over not long ago, Financial Director Carl Hopfner was extremely excited to announce that in the next fiscal year, Bayern Munich missed the Champions League and suffered a big blow in terms of turnover, but its revenue in other aspects has seen an astonishing increase, and its net profit is expected to double again.

What is this concept?

In other words, in the past six months after Gao Han led the stars to join, Bayern Munich's net profit has been equivalent to the whole year of last season, and as the team's performance becomes more and more outstanding, this data may continue to improve.

One very important reason here is that because Gao Han's joining, Adidas and Audi have both increased the sponsorship fees of Bayern Munich, which has benefited a lot from the Bundesliga giants in this regard.

In addition, with Gao Han and the stars joining, Bayern Munich's football market has greatly stimulated.

According to retail data, the sales of fan supplies in the new season were more than 200% higher than the same period last season, and last season was the hottest year in Bayern Munich's history.

Originally, the club widely expected that as the German World Cup craze subsided, fans' enthusiasm should decline, but unexpectedly, the arrival of Gao Han and the stars made the fans' passion increase instead of decreasing. Not only was the Allianz Stadium full of every game, but even all Bayern Munich away games were basically overcrowded.

Among the many fan supplies, jersey sales are undoubtedly the hottest.

Alber's No. 9 jersey has always been the sales champion of Bayern Munich, and only the No. 18 jersey worn by legendary star Klinsmann can compete with it. However, in the past six months, Ribery, Klose, Robben and Aguero, and even Modric's jerseys have become best-sellers.

But what shocked Bayern Munich's management the most was that the jersey with the highest sales in the past six months was the one that Beckenbauer and Rummenigge handed to Gao Han, with Gao Han's name printed behind it, and the red and blue slit shirt jersey in the 1990s style.

According to club statistics, the team played Werder Bremen for the first time at the Allianz Stadium. At least more than 15,000 fans in the stands were wearing this jersey. More than half of the fans of the game bought Bayern Munich's new season jersey.

In the past six months, Gao Han's jersey sales have always accounted for about half of the club's total jersey sales.

Even the German media were generally shocked by this because in their opinion, the consumption of German fans has always been conservative and tended to be more traditional. Therefore, when the management gave Gao Han jerseys, they also considered this point, so they gave him classic styles from the 1990s.

But unexpectedly, Gao Han's joining gave the German football market a huge stimulus and brought an incredible blowout effect.

The German media even simply named this wave, called the Alpine Effect.

The profits brought by jersey sales are divided by Adidas, Bayern Munich and Gao Han.

Just this part, I don’t know how much I have made in the past six months.

In addition to the sales of fan supplies, Bayern Munich's registered members also skyrocketed, from just half a year ago to 100,000, to now exceeding 150,000, a total of 50,000. The month after the announcement of Gaohan joining, it soared by 20,000, setting a record for the club's history.

In the past, although the development day of Bayern Munich's Sebena base was able to attract many fans, it is now overcrowded. Every open day can attract no less than 6,000 fans. There is even a Munich travel agency that lists Sebena as one of the must-visit classics and regularly leads fans from all over the world to visit every week.

The passion of fans has greatly boosted the attendance rate of Allianz Stadium. Even the more than 2,000 high-priced business seats were sold out, and the supply was in short supply. This is the first time in Bayern Munich's history.

You know, even the opening ceremony of the World Cup in Germany failed to do this.

All the data show Bayern Munich that compared with half a year ago, the club's operations have undergone a transformation and have reached a higher level, and the ones that bring about various changes are Gao Han and the team he led.

It is precisely because of this amazing good news before Christmas that the management of Bayern Munich was very excited, and the board of directors was also very satisfied with Gao Han's coaching results. I hope the team can continue to work hard and continue to develop this good momentum and achieve higher glory for Bayern Munich's operation.

To put it bluntly, the professional league is about burning money.

Whoever burns more or is smart will be the winner.

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"Haha, just two days ago, our Governor personally presented us with a heavyweight award at a celebrity company awards party, and at the same time, he promised me that we will include Bayern Munich as a key development company in Bavaria and promised to give us full support in all aspects."

When Rumeneg introduced these to Gao Han, his face was very rosy and he looked a little excited.

This is definitely a once-in-a-lifetime development opportunity for Bayern Munich and is also something that has not been seen in the history of German professional football.

Not only him, but also Beckenbauer and Heness were full of excitement.

They chose Gao Han because of their performance considerations, but never expected that Gao Han's arrival would bring such an amazing shock to Bayern Munich and the entire Bundesliga.

He was like a shot of a heart-warming shot, injecting into the sluggish and weak German football market, making the entire Bundesliga excited.

Although Gao Han was quite proud of what the management conveyed, he did not take it seriously. He turned around and talked about what Fan Biten had told him just now, pouring a bucket of cold water on the management's excited heart.

"Van Bitten is leaving?" Beckenbauer also found it difficult.

"If he leaves, will the young players be reliable if there are problems in the second half?"

"Yes, we have a lot of plans. There are only four central defenders who can really use now. He left, and there are three left. It's a bit dangerous to deal with three fronts."

Gao Han was also considering this, "But I can see that he has decided to leave."

The three giants looked at each other, all in a dilemma.

Van Biden is indeed quite popular in the transfer market, because central defenders are very scarce now, especially good central defenders.

More importantly, Van Biden once played in the Premier League and is more familiar with the Premier League and is more popular with Premier League teams. There were even rumors that Chelsea wanted to get him, but it was left unresolved.

"What about your opinion?" Rumeneg asked with concern.

He is now completely intimate about Gao Han.

Gao Han raised his head and looked at the three management teams in front of him, hesitating a little.

Beckenbauer was also a human being. He saw Gao Han’s plan in his mind and nodded, “Don’t worry, just say it, let’s study it again.”

With the words of the football emperor, Gao Han was not afraid of usurpation.

"My opinion is that since Van Biten is leaving, let him go, but for the striker, Podolsky would be better off staying. Even if he wants to leave, he has to wait until summer because we can't replenish it in time during the winter break."

These are the two players in the team who are determined to leave the team, both for the European Cup.

After hearing this, Beckenbauer thought for a while, "It's OK, for Podolsky, we should be able to stabilize him when we communicate."

These three are all respected veterans in German football. They persuaded Podolsky to join Bayern Munich, and they should be able to keep them. There should be no problem.

"You can tell him that as long as he recovers during training, I promise to give him more opportunities."

With Gao Han's words, the three giants will be able to speak out.

"But there is one thing that I think must be done as soon as possible, and it is best to complete it during the winter break." Gao Han said with a serious expression.

"Okay, you say." Rumenig agreed directly without asking anything.

He firmly believes that as long as Gao Han's team continues to win like this, Bayern Munich will definitely be able to reach a new level in its business, and even go along with Real Madrid and Manchester United.

"The team's contract renewal must be completed as soon as possible."

It turned out that this was the case, and the three giants understood it in their hearts.

"Karn is about to retire, and the team's backbone will definitely be a local player in Bayern Munich. Although for the time being, Van Bomel has a high prestige in the team and can hold the locker room, in two years, players such as Ram and Schweinsteig will definitely take the lead, and their contract renewal will be completed quickly."

"And Lucio, the Brazilian central defender has a very obvious role in the defense line and must do his best to keep it."

Although Gao Han was talking about renewing the contract, the management understood what he meant.

The stars are very important, but this group of backbone is equally important. At the time, Real Madrid's stupid mistake of focusing on stars and over backbone, Bayern Munich cannot repeat the same mistake.

The three giants also realized the seriousness of the problem. Even Captain Kahn refused to attend the Christmas party. Gao Han personally came forward to supervise it, and the matter was obviously at the point where it must be resolved as soon as possible.

"Okay." Rummenig also agreed with a serious expression.
Chapter completed!