"His Majesty the Emperor has pointed out the way, and we need to complete the remaining work ourselves. We cannot always bother him."

Song Ya chuckled and helped Sloan put on his coat. Eisner gave the direction to solve the problem. Only Eisner's Disney took action can reverse the new supply and demand relationship in a short time.

Although the stock is out of stock, it will cause the overall sales data of the new product to be sluggish, it will undoubtedly solve the biggest problem in front of you, which is out of date.

The album is sought after in the second-hand market, as well as the re-arranged buying queues and scalpers in front of audio and video stores, they will irrefutably prove that APLUS is not out of date, and it will break the main rumors of five major manufacturing: APLUS is using out-of-stock as an excuse to deceive, covering up the fact that the new specialty sales are poor and out of date.

As long as he was not angry, there would always be records sales. At first, he was blinded by the traditional promotional habits of eight years, but Eisner immediately reacted to it.

It’s also a bit that the five combinations of punches came too fast and too fierce. Although the three rich generations were crazy, their abilities and energy were all top-notch. Song Ya thought so.

Now he is left to use his subjective initiative. So many subordinates are not vegetarians to make suggestions. He doesn’t want to lose, and he sees hope of winning, so he keeps working hard.

"It's hard to imagine that 1998 has passed in the busyness and chaos."

Holding Sloan's shoulders with both hands, he walked down with a good look, and took out a piece of paper from her coat pocket, "The price will be increased this year."

"Let's memorize this first."

Sloan handed over a speech and interrupted it.

"Can’t Hold US production has indeed encountered a little trouble. Our manufacturer, Westgram Global's North Carolina factory, encountered a suspected human power outage. We are currently cooperating with the local police to investigate..."

The blame cannot be taken for the shortage of stock, and there is a natural and good person to blame. Whether the facts are true or not is also not important. If the production line is powered off, it is likely that nothing can be found. Regardless of whether the truth can surface or not, it will be a very late event.

When Song Ya was interviewed by reporters, he hiding Disney's sealed production line and recycling records. He talked freely and called out loudly: "But I want to solemnly guarantee here that insufficient production capacity is just a short-term phenomenon, and we are working hard to restore supply level. Please do not follow the trend and rush to buy it! Do not increase the price to buy it through irregular channels! Don't be trusted and indulge those scalpers! It's just an ordinary music CD, it's not a collectible such as a star card, and investment products. The most important thing at the moment is to let those who want to buy it."

Without a word of truth, he and Disney also joined forces to fight a combined punch.

A few days later, Denise's two older brothers appeared on Michigan Avenue, a street corner not far from the Bronfman Symphony Center.

There is a large flow of people here, but it is snowing heavily in the sky. The two of them are dressed as bloated as penguins. They shrank their necks and shivered and kept beating their feet to drive away the cold. A carton covered with plastic cloth was placed beside the wall behind them.

A car sneaked in front of them, and a crack was opened in the car window, and a hundred-dollar bill was extended from it.

The eldest brother quickly took it, turned around and took out four Can’t Hold US album CD boxes from the cardboard box and stuffed them in.

"WTF?" The window opened a little wider, and a white male poked his head out of it, "I won't buy this Nger..."

"What do you want!" The second brother twitched his neck and glared. If it weren't for business, he would have beaten people on the spot.

"The kind that is wrapped in small plastic bags..." The white man pressed his index finger on one side of his nostrils.

"We won't sell, get out!" The eldest brother spoke righteously, and at the same time he stretched out his hand into his coat and pulled out his gun. The white man immediately stepped on the accelerator and ran away with four CDs.

The two brothers happily packed the 100-dollar bill.

I thought I had lost my money on three thousand albums, but I didn’t expect that the nightclub DJ was a standard idiot. It’s useless to regret it now. They made more money in retail and kept some inventory, because this new APLUS product is now priced at one day, at least in Chicago.

This business is simply a profitable business. They are very active and work harder without hesitation against the wind and snow.

After playing and having fun, my second brother ran to the audio-visual store on the other street to observe, "Oh!" The crowds who were also queuing in the snow were lamenting neatly because there was a Can’t Hold US brand that was sold out today at the door of the store.

"I heard there are some sales there!" The second brother shouted cleverly, attracting business.

The disappointed crowd dispersed, and some of them followed in groups of three or three, half doubts, and soon formed a semicircle in front of the cardboard box.

"Is it genuine?" someone asked.

"You see it yourself!" The boss took out a box and stuffed it into his hand, "Twenty-five knives! It's gone after it's sold out!"

“Wow.”

The US is now pirated physical CD business, but it is not very daring that manufacturers produce printed simulation CD boxes, built-in lyrics paper and other peripheral contents. Therefore, most of the pirated vendors can only take out nude CDs and put them in small CD bags, and hand-written the album name with an oil marker on it.

As soon as the exquisite genuine CD was released, the crowd sighed, "How many do you have?" asked a middle-aged white man.

"Hehe." The second brother kicked the cardboard box happily.

Another white man who seemed to be his friend reached out to lift the plastic cloth.

"Hey! Don't move around!" The boss said as soon as he stopped him, his wrist suddenly felt cold. He looked closely and said, "Damn it!" He was happy to bring a pair of silver bracelets.

"Chicago Police Department." The plainclothes showed off the police badge, and other onlookers scattered.

‘The chaos in the release of APLUS new special is still ongoing. Today, Chicago police arrested two criminals who were suspected of stealing CDs pre-ordered by APLUS Chicago fans, with a case value of up to tens of thousands of meters...’

In the news footage of ABC, the two brothers were stuffed into the police car by plainclothes police officers pressing their heads. The police then displayed thousands of CDs obtained from where they hid things, piled up on the table. The photographers at ABC were very good at finding angles, and they looked quite shocking in the TV picture.

"Hahaha! Thank you to ABC's friends for me."

Song Ya was overjoyed when she saw this scene. Using social news to sell goods was Daniel's specialty, called law enforcement, but in fact she was indulging in the album and endorsing the public. She continued to instill this impression on the public.

"Denice? Did you catch your brother? OK, I get it, don't worry... I'll say hello, I won't make things too difficult for them."

She was in a good mood and Song Ya was easy to talk to. After all, Denise had made great contributions to her fan organization. "Have you done it?" He put down his phone and asked.

"alright."

Rashida obediently turned the computer monitor to show him, which was a new content that he had long passed on OpenDiary's personal weblog page, some close-up photos of the new Japanese CD. Rashida also added some indicator arrows and marked text on it, such as:

‘When looking at the inner circle of the disc, this number indicates that it is made by JVC’s Japanese CD factory and is exclusively for the notebook market.’

‘Pay attention to the laser anti-counterfeiting code on the back seal. In this place, the Japanese version of the CD will reflect a unique pattern in the sun.’

‘The Japanese version CD cover is slightly different from the rice version…’

"It's done well." Song Ya rubbed her blonde hair with satisfaction, sat down and started typing.

'The Japanese version of CD is also an original product. Please believe that there will be no problem with its quality. I know that fans want to get my new specialty as soon as possible. This is what I ordered from the book urgently. The air freight costs and taxes are paid by me personally. Everyone can buy it at the original price soon. Thanks to the issuing company for its tolerance and help! Again, please do not buy it at a higher price! This is to indulge in unhealthy hype!'

Finally, click Send, and an exquisite Weblog log with pictures and texts was born.

When acting in a full set of roles, at least you must show an attitude of being eager to alleviate the shortage of stock to please the hungry fans and fight with the second-hand dealer.

Disney has no problem with energy in the book market, and production there is normal.

In fact, few dealers really return goods. Disney's gameplay is not new, but they can't hide it from the eyes of the industry. They all guessed that the source of goods will be deliberately stuck in the future, so they tacitly played the daily limited edition set, which will bring traffic to the store.

"Waste! Now, our production line has been blocked, and the five majors cannot be expanded, because Disney does not want to really add orders to alleviate the shortage, and we cannot contribute to the sales of APLUS albums."

The clock turned back to January 1, 1999. Bronfman Jr. looked at the queuing scene in the TV screen and glanced at the vice president of Universal Music in anger. "The tacit understanding of the other four majors will not last long. Sooner or later they will surrender to Disney's orders. In this case, once the new APLUS special supply is released, sales will inevitably explode! Look at your bad idea!"

"I..." The vice president was aggrieved and did not dare to argue.

"What a bad idea?"

Doug Morris smiled and rubbed his hands in, glanced at the TV screen and understood everything, but he didn't mention this, "Don't worry about these trivial matters, boss, today is our big day, and we're all waiting for you."

"Um."

Little Bronfmann was in a tidy suit and walked out of the room with him to the press conference.

Today, the acquisition of Polygon by Sigram Global Group was officially completed. There is no Polygon in the world, only Universal Music Group. When reporters saw him, they immediately pressed the flash. Doug Morris led other senior executives to applaud, and the atmosphere was extremely warm.

After feeling a little better, he was sent to the center with confidence and took a photo with Doug Morris and other senior executives.

“As the world’s largest record company, we will uphold the concept of giving the best music to our fans…”

He took out the manuscript paper from his suit bag and began to deliver a speech: "I don't deny that the record industry is facing a major crisis. When the traditional marketing communication model is impacted, we need an integrated marketing communication concept that adapts to the new market environment..."

"We still have the responsibility to fight resolutely against a series of market chaos, malicious hype, piracy, Internet sharing trends, etc.... This is the mission entrusted to us by this era!"

"Everyone knows my attitude in the Digital Millennium Act, not my personal alarmist statement. The malicious sharing of the Internet will cause us greater trouble in the future, so we have been in a difficult legal battle. We need to get better cases in the short term, which are more conducive to our record companies and all musicians..."

"Welcome, Mr. Samur."

At the same time, Song Ya welcomed his accountant Samur Di Piazza in the conference room. The Guandao where he worked had just merged with PwC. Now it is PwC. His position has not changed, but his power has increased again.

"Welcome, oh, let me introduce you to Norman Zheng, our partner of Metropolitan Distribution Company in Asia. And..., our partner in South America."

Before the meeting, he introduced a Chinese and a Latino to everyone, "Please sit down."

He stood at the end of the chief conference table and said to his executives with a strong sense of strength: "This time, my new major encountered a lot of difficulties. I think it is time to announce on the first day of 1999 that we will officially own our own distribution company, even if it will be very weak at the beginning of its birth."

"But our advantage is flexibility. We will adopt a partner model in Asia, South America, Central and Eastern Europe, continue to borrow Disney's distribution resources in developed regions such as North Mi, Western Europe and Benzi, and cooperate with local powerful companies such as Samsung in some areas such as Silla."

"We will pay special attention to the Internet sales model, and we have established long-term cooperative relationships with some online dealers."

"This is not an ambitious challenge to the five major ones. We are only focusing on solving the problems we actually encounter at this stage. Of course, we also hope to establish good relationships with other collaborators and strive to be able to represent more record companies and singers in the distribution work..."

"Next, one of our shareholders, and former Sony Columbia Records President Mr. Daniel Grass, gave a talk."

Under the gaze of the crowded senior management, he smiled and applauded Daniel, giving the stage to the other party.

"I am very happy that APLUS's new special has been widely and enthusiastically sought after and welcomed. At present, the deliberate suppression of large companies will be our main enemy... But I am honored that Disney Records colleagues are here, and we will work together to overcome this difficulty."

"In underdeveloped markets, rampant physical piracy is still an urgent problem to be solved... As for online sharing, I think fans can't always hold their computers to listen to music, right?"

Daniel joked, and the participants burst into laughter at the right time, "They will still buy physical records after hearing their favorite music in front of the computer. This communication model may not be bad for us. Data from our online sales partners show that most customers' desire to buy comes from listening to songs that they first spread for free..."

"I think this is our opportunity. Under the traditional model, the five giants are already irresistible behemoths, but there is still a lot of room left for us before the arrival of the next century..."

‘Click.’

Outside the conference room, in the audio studio of A+ Records, a technical resident engineer who found that everyone was circulating a download link in the chat room. He clicked on it, downloaded and installed it, and found that it was a client named Napster. ‘This software uses peer to peer, that is, end-to-end peer computer network technology, P2P…’ The client self-introduction item stated.

I searched for the boss's songs in the search box above, and countless songs of the same name were refreshed on the page below. There was no need to look for download pages or FTP stations online anymore. He clicked on the top one, and the software immediately started downloading. The simple percentage progress was displayed later, and the numbers ran very fast.

"Wow..." It was so amazing. He sighed and tried to write other songs, which were very convenient.

"Hmm?" The network maintenance staff of A+ record suddenly found that the company's external visit had become stuck, so he went to the computer room to check the switch.

"What's wrong?" asked the colleague.
To be continued...