Chapter 643 Confucius Institute
Wang Yunqi read Yang Xing's various ideas and preparations for promoting the Sanda competition, and understood a little bit the reason why he came to him.*.*《》》* "You mean not only the martial arts conference and the opening of martial arts schools around the world, but it cannot be just a brief answer to fighting and killing. We need to incorporate the unique cultural elements of our China into the Sanda competition. The original intention of martial arts is to promote "stop the sword and make martial arts", so Sanda must have the spiritual core of Chinese culture, right?" He smiled and guessed that Yang Xing asked him to watch the Sanda competition.
Yang Xing nodded and said, "Yes, now when you are promoting Chinese culture, you must also feel that if you want foreigners to understand the profoundness of Chinese culture, you need to find a suitable carrier, such as film and television, opera, books, and artistic performances, and try many aspects. Since even Hollywood has to invite Chinese martial arts coaches to guide the action scenes, there is such a handy tool, why not carry it forward? Think about it, if Sanda can become an Olympic competition event at the Beijing Olympics, it will be better than the publicity effect of our 100 martial arts movies."
"Whether it is Japanese judo or Korean taekwondo, it emphasizes that it strongly highlights the cultural characteristics of its own country during training. Judo emphasizes 'beating brute force with skills'. Taekwondo advocates 'starting with etiquette and ending with etiquette'. Sanda cannot be equated with mixed martial arts fighting. It must be added to the unique connotation of Chinese culture from the beginning. I hope you can plan carefully after you go back and find inspiration in history. Martial arts novels and film and television works have already made a good start, and the cultural side of China's Sanda will be shown at the martial arts conference soon."
Wang Yunqi could only give a thumbs up and expressed his admiration. Yang Xing could do anything that could go around and return to business. Yunhai Industrial has indeed been promoting Chinese culture before. Sanda really wanted to successfully bid for the Olympic Games. At that time, overseas martial arts schools became famous and gave them Chinese cultural connotations. Although Yang Xing spent money to donate protective clothing and martial arts schools on the surface, he could naturally make money back from martial arts training fees, cultural promotion fees, etc. At the same time, this is conducive to promoting the country's image and culture. Domestic officials responsible for publicity and sports must say good things for him. Procurement of the corresponding products of Zhongxing Group cannot be disconnected, so it was considered a free advertisement.
In fact, Yang Xing had more insider information. Not long ago, he went to Beijing to explain the sensation of food safety, which not only inspired Prime Ministers Cheng Canghai and Wen Rengui to vigorously rectify food safety, but also warned of possible outbreaks of infectious diseases. In addition, he was able to appease the top central officials, which was that he expressed his willingness to support the country free of charge to prepare for the launch of the Confucius Institute plan.
As the saying goes, if you want to get in touch with the culture of a country, you must first understand its language and writing. The historical changes of a nation are often deeply engraved in its language. Two strangers who speak the same language thousands of miles away often cry because of their desire for their motherland and hometown. When the country is facing life and death, many people who do not know each other will come together to resist because of the same language. This is the charm of language.
When it comes to promoting their own culture, the first thing to pass is language and writing. After all, foreigners cannot even understand their own books, magazines, films and television. How can we talk about attracting them to pay attention to their own culture? Therefore, many countries have launched "language colleges" that mainly teach their own languages and promote their own culture by the way, such as the "Goodthe Academy" in Germany, the "Cervantes Academy" in Spain, etc.
Our country also realized the importance of promoting Chinese culture to the outside world, and established the "National Leading Group for Teaching Chinese to Foreign Languages" in 1987, referred to as "Hanban". However, given that China's national strength was weak at that time and the long-term ideological rigidity of the propaganda department, the work of promoting Chinese to the outside world has not made much progress. Except for the sinologists in some countries, Chinese has long been an uncommon minor language abroad.
In recent years, the saying of "soft power" has become increasingly recognized around the world. With China's rapid economic development, more and more foreigners have been in contact with after opening up. The mood to promote Chinese culture has become urgent. In contrast, China has almost no long history of 5,000 years. It is also very different from Western culture. It has attracted more and more curious foreigners to pay attention to Chinese culture. Therefore, China has long proposed to learn the experience of promoting language schools abroad and launch special Chinese language training institutions to strengthen the publicity of national "soft power".
According to this idea, in 2004, the "Hanban" of the previous life, in order to develop friendly relations between China and countries around the world, enhance people's understanding of Chinese language and culture, and provide convenient and excellent learning conditions for Chinese learners from all countries. Several countries with the need in the world and have conditions have launched the "Confucius Academy" with the main activities of carrying out Chinese teaching, and established the "Confucius Academy Headquarters" in Beijing.
Of course, these are all official statements. In fact, China attaches great importance to the "Confucius Academy" and gives high expectations on it. It does not hesitate to ask foreigners to learn Chinese by themselves. Not to mention the promotion of large-scale grants, many Confucius Institutes have attended the plaque and relevant national leaders. The purpose is to break the bad image of Western people towards China due to the misleading of the media and attract them with culture. In the past seven or eight years, more than 300 Confucius Institutes have been opened around the world, which has almost reached the results of other countries for more than half a century.
As a result, this has a counterproductive effect. Many Western countries think this is China's charming offensive and have no reason to suspect that Confucius Institute is a spy agency sent by China and have made many difficulties, which has forced us to declare many times that Confucius Institute has nothing to do with politics, and is an institution that simply undertakes Chinese teaching and cultural dissemination.
In this life, Yang Xing accepted the experience of his previous life. Not only did he vigorously promote the emergence of Confucius Institutes in advance, but he also put forward several suggestions for Confucius Institutes. For example, the government should try not to promote the allocation of Confucius Institutes in high-profile manner. He should try to absorb donations from overseas Chinese and friendly people to China, and even actively apply for cultural funds from the local government. He can consider localizing and publicizing the operation of Confucius Institutes as much as possible, so as to give Confucius Institutes a layer of "private" to avoid causing democratization. At the same time, in order not to let Confucius Institutes fight alone, can overseas martial arts halls be launched in the name of "Kung Fu Hall", and one literature and one martial arts can spread Chinese culture at the same time, complement each other and complement each other.
They highly affirmed Yang Xing's plan, Cheng Canghai, and agreed to agree that Yang Xing would come forward to establish the "Chinese Culture Foundation", attract domestic and overseas patriots, accept donations from people from all over the world, and provide some funding and facility support to Confucius Institutes and Kung Fu Pavilion in the name of the foundation. Yang Xing verbally guaranteed that the "Star Fund" would invest no less than US$100 million in donations to the fund every year, which is enough to ensure the steady expansion of the two institutions.
Confucius Institute has the support of staff textbooks provided by the State Han Office, and Yang Xing can only be a good person to pay money. However, Yang Xing does not intend to hand over the Kung Fu Pavilion to the State Sports Bureau completely hosted, because given the failure of the National Sports Bureau in his previous life on the Olympic bid for martial arts and the weak position of various Chinese sports associations in major international competition organizations, Yang Xing is very worried that even if Sanda bids for the Olympic bid, he will be picked first. Just think about the achievements of the Chinese Football Association. Due to the distrust of the bureaucrats of the Sports Bureau and the difficulty of Yang Xing coming forward to personally due to his own safety reasons, he wanted Wang Yunqi to stand up and handle the Sanda bid for the Olympic bid.
Wang Yunqi understood that Yang Xing was attracted by their Wang family's connections and his ideal of promoting traditional Chinese culture. However, both Confucius Institute and Kung Fu Pavilion were in line with his wishes. In addition, after watching Yang Xing demonstrate the modern packaging of Sanda using high-tech, he felt that his confidence increased, so he agreed without much refusal.
After Yang Xing helped him to make his relationship behind his back and made the "secret" singing group win the European TV Song Contest, he had a thorough understanding of the so-called honest, honest, and selfless face of the Western organization. He told Wang Yunqi that the International Olympic Committee’s location is not far from the location of his castle. Recently, the group is negotiating with the Olympic Committee to sign a plan for top global partners. Wang Yunqi can take this opportunity to "get close to each other" with the Olympic Committee members.
Although the representatives of Western countries of the Olympic Committee are difficult to start, the Olympic Committee also has many members from Asia, Africa and Latin America. Most of them are just ordinary sports officials in their governments, and they are authentic and clean yamen. Living in high-priced places like Switzerland is very difficult. Yang Xing suggested that Wang Yunqi could use the relationship between China Star Group to deal with them more and give them some small "gifts" contact relationships, which is very beneficial for promoting martial arts and increasing the popularity of Sanda.
Wang Yunqi understood this. Isn’t this just instigating him to bribe? He had long heard that the International Olympic Committee is not a holy place. There were bribery scandals in the 2000 Sydney Olympics and the 2004 Salt Lake City Winter Olympics. It was not that the members of the Olympic Committee were bribed. Beijing was qualified for the Olympic Games as early as 2000. Anyway, the money spent is Yang Xing’s, so it’s not a pity to spend it!
The two of them chatted and laughed and decided on the Sanda Olympic bid plan. At this time, Wang Yunqi remembered something, "By the way, you know the international fighting events so well, you must have heard of the international black market boxing competition. Recently, a few friends of me participated in the domestic underground black boxing competition. I felt that it was not enough, so I asked me to go overseas to open my eyes. Your friend's fiancé Xia Yujia is also inside. I can't refuse, so I want to ask you for help."
Now Yang Xing is full of wings. Whether he wants it or not, a small circle has been formed around him. Everyone in it is his "direct line". Wang Yunqi, Wen Feilong, Zhang Shengli, Fan Wei and others are all like this. Yang Xing's career has been so successful, and their life situation has also changed greatly. It can be said that a community of shared future has been formed between them. Yang Xing will first think of taking care of them when he has a big business. Wang Yunqi knows Fan Wei and naturally knows the strength of the Xia Yujia family. It seems natural to find Yang Xing. (To be continued...)
Chapter completed!