Chapter 371: Shocking donation

He Guizhi is naturally very interested in Yang Xing's proposal. If she does not agree with her son's approach of showing mercy, she will definitely not doubt his foresight in the mall. With his guidance, his Xiyangyang Catering Group has developed rapidly, from the original large lunch box lunch on the street that did not even have a storefront to more than 100 Xiyangyang chain fast food restaurants in nearly 100 large and medium-sized cities across the country. She has the capital to compete with large foreign fast food chains such as KFC and McDonald's.

In addition, in recent years, its business has expanded to chain mid-to-high-end restaurants. Xingyuelou, which has its own unique halal flavor, the hot pot restaurant with distinctive characteristics of Baling, and the Guangdong Fresh Restaurant, which has unique Hong Kong seafood specialty stores, has become the only traditional cuisine in China, and has launched new dishes that can meet the tastes of various places in the south, south, west and north. In the fierce competition, it has finally become the first place in the domestic restaurant and catering industry.

Due to the gratifying business performance and Xiyangyang Group have absorbed a large number of laid-off workers and revitalized a large number of traditional and time-honored catering companies. In recent years, she has won consecutive titles such as the National March 8th Red Flag Bearer and May Day Worker. She has won the awards with both fame and fortune. But she still dare not take it lightly. The domestic catering industry is probably the first industry to open up, the highest degree of marketization, and the most fierce competition. As the saying goes, there is a foreign capital in the front, and a domestic wolf in the back. If you want to maintain her position as the leader of the domestic catering industry, you need to go further to discover new profit growth points.

In recent years, she has put this idea into practice. Xiyangyang Group has gradually penetrated into the beverage, alcohol, pastry and other industries related to catering, which has also benefited a lot of Yang Xing's glory. When Yang Xing acquired the assets of the State Investment and Shanghai Light Industry Group in various provinces, he deliberately separated the companies that were not closely connected with Zhongxing Group's business and handed them over to his partners to manage. Shanghai Wang Yunqi took over the business of many Shanghai time-honored companies and successfully developed new cultural and pharmaceutical businesses. As Yang Xing's mother's company, of course, he also enjoyed this privilege.

For example, the famous time-honored brand "Zhengguanghe" brand soda, the Jiudu copycat version of "Sprite" soda - "Haibi" that Yang Xing and others drank, and the only remaining "Shaolin" brand Coke in the Central Plains Province that was scrapped in the 1900s, are now all beverage brands under Xiyangyang Catering Group. Before coming to Beijing this time, the Shanghai Municipal Government took the initiative to find He Guizhi and asked her if she was interested in purchasing shares of Shanghai's largest beverage listed company "Bright Dairy", so according to what Yang Xing said, she was able to acquire the "Jianlibao" company, which is known as the "highest beverage sales in the country", in one fell swoop.

After listening to Yang Xing's suggestion, she carefully looked at the article that exposed the conflict between the upper class of the "Jianlibao" group and the local government at this time, and asked her son in a rather optimistic manner: "This is said that the current manager Li Jinwei's team has the problem of embezzling state-owned assets at a low price. We will not use us as scapegoats, right? I think "Jianlibao" has achieved its current status, and that management team is the most important now. Let's put aside the most familiar business Li Jinwei and the others start the business again. Besides, you know the situation of our company best. This year's profit is only more than 100 million yuan, so why should we acquire a large company worth tens of billions of yuan of assets!"

Yang Xing held my mother's shoulder intimately and said, "My mother is indeed different from the past. I used to give me ten yuan in pocket money, but now I don't blink my brows when I talk about a business worth over 100 million yuan. Don't worry, you forgot how your son started? The problem that can be solved with money is not a problem. I can tell you with responsibility that the Sanshui Municipal Government regards the "Jianlibao" Group as a hot potato and is eager to take it off. The domestic understanding of brand value is not enough. It is enough to win 500 million yuan in "Jianlibao". You may be able to buy it when you go to the talk. The key is to take action early and show sincerity. If you want to impress the local government, you need to leave a deep impression on them."

Since he said that, He Guizhi naturally had no problem. He just asked Yang Xing with some doubts: "You said that the original team of Jianlibao was not doing well. It used to be a local signature enterprise, so why is it so stiff now?" Yang Xing thought about it and thought that he also told his family some tips for doing business. He stopped his chopsticks and analyzed it seriously to them: "In fact, Jianlibao's problem is also a more representative problem encountered in the reform of state-owned enterprises in recent years. Now it is often said that 'the state retreats and the people are advancing'. It is believed that in some industries that have nothing to do with the lifeline of the country's economy, there is no need to pursue the dominance of state-owned enterprises, and they can withdraw appropriately and compete with private enterprises with strong competitiveness. But the reality is that the separation of equity of state-owned enterprises is also greatly restricted by the public power of the government management department. This is our national condition and cannot be changed in a short period of time. Since it cannot be changed, we must guide and cooperate appropriately."

"The problem with Li Jinwei and his management team is that they have never corrected the status of the two people being the operator and the government being the owner of the company. Li Jinwei is indeed capable of doing business, but he is too strong. It is obviously not possible to use the business war to deal with government officials. He always believes that he has made contributions and should be on an equal footing with the local government. No matter how capable you are in the eyes of the local government, you are just a worker. The two sides have different perceptions that they are in this big trouble. So if my mother wants to do something, she must remember one thing: she can only reach an agreement with the local government. No matter how Li Jinwei and others lobby you, don't agree to any request. After all, Jianlibao is still a 'country', and only negotiating with the owner is the first principle of commercial negotiation."

"In recent years, we have also acquired a few state-owned enterprises and found an interesting phenomenon. When dealing with the property rights of state-owned enterprises, local governments with approval power often distrust the original management team for various reasons and try to find a path to property rights transformation from the outside. In this process, the ruthless rejection of the existing management team is in sharp contrast with the blind trust of external forces, but this makes us outsiders cheaper. So once we want to acquire Jianlibao, we must first make the momentum so that the local government can know our sincerity and strength. As for Li Jinwei and his team's mother, they can contact us privately, or even agree to rehire them after the acquisition, but I guess they are the biggest obstacle to your acquisition." Yang Xing's words not only made He Guizhi think carefully, but some relatives who are interested in doing business also gathered around and listened with relish.

"Brother Yang means that the local government is afraid of taking risks and causing trouble, so he would rather work with outsiders than to give it to his slaves." At this time, He Xinye, the second daughter of Yang Xing's uncle He Songzhi, suddenly interrupted. Yang Xing's eyes moved, but he didn't realize that this cousin, who was almost dumped by his fiancé because of his poor family, actually revealed the secret. He Xinye was also unlucky. He was dumped at the beginning, but later he didn't get married even if he had money. Last time, Yang Xing's family returned home in glory, even the city leaders made a special trip to ask Yang Xing to give him a face-to-face. Yang Xing only used a few words to put the Qinglong area, including his hometown, on the list of old city renovations at the dinner table.

After the local demolition was completed last year, Xinghua Real Estate entered the market with a high-profile view and was preparing to copy a high-end residential area of ​​a mountain city. The He family excavated in it and built a townhouse on the shore of an artificial small lake facing the Jialing River and backed by the green mountains, which solved the house problem of more than a dozen relatives and families. He Xinye's fiancé was jealous and thought she had climbed a high branch. Of course, she wanted to follow her and get some oil.

However, the He family fund founded by Yang Xing was very strict. It was not difficult for the He family to receive direct funding. He Xinye also saw the face of his fiancé's family. While he was hesitating, her fiancé's bad practice of "cooking raw rice into a cooked rice" completely made her sober. She simply broke up, quit her original job, joined Xiyangyang Group, and became He Guizhi's assistant. She is now focused on her career and has signed up for several business training classes. Today, when she heard Yang Xing talk about business matters, she couldn't help expressing her opinions. Yang Xing sighed in her heart that the environment changed her life. If she had not appeared, probably this cousin could only be a timid housewife now. How could she have the courage to pursue success like this!

"I think tonight's Spring Festival Gala is a good opportunity. If you want to impress government officials, in addition to tempting them for profit, it is best to get them named. If Xiyangyang Group is famous all over the world, it will take the initiative when negotiating with the Sanshui Municipal Government. The Spring Festival Gala has always had a tradition of donating money to rescue disasters. Last year, our country suffered such a big flood. I think you might as well donate a huge sum of money in the Spring Festival Gala. In front of hundreds of millions of people across the country, read out your shocking donation figures, and the effect is guaranteed to be more effective than the CCTV bidding king!" Yang Xing had an idea and even had a publicity plan.

He Guizhi asked, "How much do you want to donate?" Yang Xing thought for a while and said, "Since you want to donate, just play big. If you want to impress the people of the whole country, why donate all your pure profit this year!"

"Ah!" Everyone here was stunned for several minutes! Yang Xing confidently paipai Petrochemical's mother: "The so-called "I can't bear to leave my child and can't trap the wolf. Once this money is donated, I'm 70% sure about the acquisition of Jianlibao." He paipai He Xinye, who was also shocked, said: "Cousin, this negotiation task will be handed over to you. It will be broadcast live soon, but it will be fought for every second. Fortunately, my company has dealt with CCTV. Several directors of the Spring Festival Gala program team have worked together in "Variety Show". I will call you and contact you quickly, it should be too late!"

Yang Xing couldn't help but admire his quick wisdom when he saw everyone busy. He was inspired by the successful charity donation public relations event of Wanglaoji Herbal Tea. That night, two military singers finished singing the song "Who Are You" written for flood control and disaster relief, the host announced in a trembling voice: "Xiyangyang Food Group from Shanghai donated 100 million yuan to the people affected by the flood last year!" This sentence made the live broadcast scene very cold for a long time. This is much more valuable than the 100 million yuan donation ten years later in the previous life. This shocking donation immediately made the name of Xiyangyang Food Group spread to thousands of households.
Chapter completed!