If there is any aspect in addition to electronic games, tens of thousands of households pay more attention to the world, it is the video playback business.

Taking North America as an example, in addition to theaters, the second largest number of North American movie broadcasting is videotape and CD rental.

The situation in the United States and China is different because of the high popularity of video tapes and the clarity of video tapes is generally OK.

Therefore, in countries like China, popular VCD discs and even DVD discs have no competitive advantages when facing the playback effect of video tapes that are almost the same as the huge stock market, and they cannot open up the market at all.

In response to the demand for high-end movie playback in homes, Sony's original ultra-high density capacity discs are created. Sony calls their series of discs Blu-ray discs.

The most amazing thing is that the first generation of products can store content over 30G.

30G of storage space is very rich for movies with a storage duration of only one or two hours or up to three hours.

Of course, such beautiful technology is also very beautiful.

Although the display effect is very good, it requires support from a complete set of hardware equipment.

If you use Sony's equipment, one set of updates may require nearly 10,000 US dollars, or at least 5,000 US dollars.

For the middle class, it is not easy to spend so much money at once. Therefore, if you want to wait for the Blue Light system to be promoted, it will take not only technological progress, but also time.

As for leasing business, North America is developing very vigorously.

There are many rental stores opened by individuals, as well as large chains of rental stores.

The rental stores opened by individuals are relatively poor in their business.

Because many owners of rental stores open rental stores because they like it.

However, a person's preferences, especially an old movie fan, are most of the time far from ordinary audiences.

Therefore, the things that old movie fans like, CDs and videotapes in the store may not be particularly fond of by the surrounding rental users. In comparison, large chain rental companies have an advantage, that is, they have a scientific algorithm to count the consumption habits and user preferences of people around a store.

For example, the surrounding housing prices, average education, consumption levels, and even the box office structure where you can buy nearby cinemas.

Using this big data that reflects each other in multiple dimensions, we determine the videos that can be rented in each store.

However, this rental method looks beautiful although it looks like a good one.

But sometimes embarrassing things happen, that is, people's behavior is not completely predictable.

Even if the big data coverage is very comprehensive, a person heard a friend who came from afar say that a certain movie was very good and he wanted to rent it to watch it, but there were no nearby rental places, which was embarrassing.

Another fatal thing is that this large rental company covering the entire North America has very strict requirements on videotape time for users.

If you are not careful, you may have to pay a fine of forty dollars for a videotape.

These forty dollars are not a small amount, and the people who were fined are not a small amount. Almost all those who use the services of the entire company are full of complaints.

But why does this company insist on doing this?

The reason is very simple, that is, this is a listed company and needs to be responsible to shareholders.

The liquidated damages account for 16% of the company's revenue. How could such a huge profit be relieved?

You know, capital has always been short-sighted.

However, such a bad user experience will inevitably cause a rebound.

A user was charged a penalty of $40 for ten minutes after renting a video tape. He thought that the user experience was extremely poor, so he switched to set up his own rental company.

However, his rental company is not like the current one, with more than 6,000 offline stores and more than 60,000 employees. It adopts a brand new model, which uses a rental model that orders from night and express delivery to the next day.

What are the benefits of such a rental model?

First, it is only necessary to set up corresponding leasing centers in major cities, which saves a lot of human resources and land rentable costs.

Second, you can do nothing to care about the big data needs, and all categories in the rental center can be found.

Third, I took care of lazy people.

Among them, although the third point does not seem very important, it plays a great role in competing for market share.

You know, almost everyone is lazy.

As mentioned before, if humans were not lazy, they would not have the brilliant mechanical and technological civilization of human beings.

Therefore, in just three years, the leasing companies that used the new business model defeated the companies that originally dominated the North American leasing market.

When Wanhu entered the market at this time, he never thought about renting physical video tapes or CDs.

What Wanhu wants to do is a streaming media subscription service, which in human terms is a video website subscription service.

Why do tens of thousands of households have the confidence and courage to develop this service?

First of all, because of the network environment in North America, after so many years of demand for online battle games, it has made great progress and progress.

Secondly, because Wanhu's Network Research Institute has developed a brand new low-loss but high-compression ratio video transmission standard, or format, that is, it is OK.

In this transmission format, the video can be spread with the smoothest speed and the best picture quality.

In fact, unless the technology is popularized to a certain extent, most users’ demand for watching movies is whether they can watch it first, and secondly, whether they can watch it well.

The most important thing is that in addition to having a website advantage, Wanhu also has Wanhu mobile phones, a terminal with a very terrifying number of ownership.

Of course, Wanhu mobile phones do not fully support this new video encoding. If Wanhu mobile phone users want to watch the videos released by Wanhu, they have to manually download a brand new video playback software.

Although there are some resistance, it will be impossible for every ten thousand mobile phone users to use the entire service.

But compared to other companies that don’t even own a platform, it is already very powerful.

Compared with the video center and physical delivery model, this kind of online viewing has no more procedures for receiving and sending express delivery.

Under such circumstances, Wanhu's video business has a very glorious future.

The most important thing is that Wanhu, who have superb special effects technology, can create their own self-produced dramas in their own channels.

Use content to build a city wall.
Chapter completed!