In any case, the world is changing.

When young children were young, their toys might be just dirt and sand or glass marbles. Later, they became electronic game consoles, and now they have become more refined gaming phones.

This is a consumption upgrade, which some people call is a consumption trap.

Why is it a consumption trap?

Because the more fun the electronic game console and exquisite gaming phones are, the longer you will be faced, and the longer you will be faced, the more likely you will encounter eye problems.

Then, you need to look at your eyes and wear glasses.

The requirements that were originally not needed and the problems that would not arise also appeared one by one because of one's inducement.

In fact, not only electronic game consoles are gradually becoming more advanced, but everything else is also becoming more advanced.

However, advancedness is not without a price.

For users, the most direct price is that everything has become more expensive. It is not just one but a lot.

However, people's wages did not increase.

Therefore, you can only buy things with more choices.

People are more inclined to buy brands they are familiar with, whether they have really used them or seen them somewhere.

Therefore, when the consumption capacity is not very sufficient, the advertising industry is becoming more and more prosperous.

Because, most of the same products in this world are not as big as they imagined. Sometimes it is more of the power of faith.

For example, Sony.

Sony, which is exposed to optics, electronics, audio and other fields, is indeed leading in some fields, but does every product really have black technology?

Actually, it's not.

The so-called Sony has black technology, or Sony Dafa is good, and most of the time it is just a publicity.

Why promote this?

It is because consumers are allowed to choose their own products when they have the same product strength.

If a company involves a wider range of areas, the better the publicity cost per cent will be.

This is also one of the theoretical basis for some companies to continue to expand horizontally.

Of course, this kind of expansion is not entirely beneficial but without risks.

What are the risks?

The risk lies in the collapse of a product's reputation, which is likely to form a wildfire that will cause the entire brand's reputation to fall to the bottom.

Other companies, such as Procter & Gamble, are taking another route.

P&G has dominant power in the field of daily chemicals.

Procter & Gamble’s own products once could even occupy more than 50% of the market share in a country.

And how do they do it? Are they a unified brand that allows consumers to establish a unified perception?

No, no.

In the 1990s, when Procter & Gamble first entered China, when the average salary of the person was only 100 yuan, it launched a bottle of shampoo, priced at 19 yuan.

In addition, there are a series of relatively low-end shampoo products such as Piaorou.

Other fields include laundry detergent, laundry detergent, etc., and Procter & Gamble is also the same.

Why do they do this?

This is because they are only expanding in the field of daily chemicals.

If Sony's entry into different fields is expanding horizontally, then P&G is expanding vertically in one field.

Although a unified brand will strengthen the recognition of the brand, it will also give people an inherent impression of all the products of the brand.

For example, Sony, all products are labeled as black technology.

This is a good unified label.

But if it looks like Suzuki, people will think it is a cheap car when they see the Suzuki logo.

If Procter & Gamble has a unified trademark, will the existence of Piaoru lower the quality of Hibiscus? If Hibiscus shouldn't be sold for 19 yuan?

This is why Volkswagen acquired many car companies, and in the end there were more than a dozen corporate brands produced under the entire Volkswagen Group.

Because each brand corresponds to a different market segment.

For example, Volkswagen's own Volkswagen brand is a brand facing Volkswagen, while Audi is a relatively high-end brand. The upward supercar brand has become exclusive toys for some rich people.

As a result, Volkswagen became the leader in the automotive industry all over the world.

Even if Toyota sells cars similar to Volkswagen every year, Toyota, which has only two brands, has far less profit than Volkswagen.

Sometimes it's interesting.

It may be that the same car has different prices from the engine to the territory, and then to the car's shell, but as long as you change the car logo and say it is a different brand, the price can be different for a car.

This is the power of the brand.

And which path should Wanhu take now?

Wanhu is currently going to take this one from Sony.

Although the production directions of Wanhu and Sony are not completely overlapping, their nature is not much different.

The industries we are in are all industries driven by high technology.

Therefore, it is necessary to establish a unified brand so that consumers who purchase products think that this thing is worth the money.

Of course, the corresponding one is to ensure that most of the main products are indeed advantageous compared to similar products on the market.

Secondly, those products that do not have obvious advantages should not have obvious disadvantages.

Wanhu currently has the biggest advantage in the consumption field, and Wanhu mobile phones are Wanhu mobile phones.

As the product of Wanhu’s accumulation of fifteen years, Wanhu’s mobile phones can be said to have reached a peak in technical strength.

Because the preparation time was long enough, tens of thousands of households owned a large number of related patents.

Even the patents for capacitor screens are in the hands of ten thousand households. What’s even more crazy is that one company has six basic patents for capacitor screens and thirty-four extended patents.

In other words, if other people have entered the market and want to use a capacitor screen, they must get the permission of Wanhu. Otherwise, just wait for Wanhu's lawyer's letter.

Wanhu can strengthen itself well with this period of vacuum period for competitors.

It’s just a pity that other companies in this world will definitely not allow tens of thousands of households to make money on their own.

Therefore, the court will inevitably pass the court and forcefully require tens of thousands of households to open up the market.

For this situation, tens of thousands of households can only delay time.

The final solution is probably not to support an opponent by yourself.

Just like Intel is to AMD.

Even compared with Wanhu Mobile's closed operating system, Wanhu is already planning an existing open source system.

The advantage of an open source system is that anyone can participate. Of course, it is too open and pirated.

This can be said that ten thousand households have a spirit of sharing, or that ten thousand households have destroyed bridges across the river, cutting off other game platform companies and mobile phone fields.
Chapter completed!