Time entered the summer of 1999.

"The Sims 2000", which has been promoted for half a year, is officially released.

There was a long queue in the electronic game area of ​​the mall. Data from the sales side showed that the sales volume on the first day of "The Sims 2000" had 500,000 sets.

Although there are a lot of 500,000 sets, this is not the real sales data on the first day, but it is counted as the sales volume added up from the time when all the promotion starts.

The employee of Wanhu Interactive Entertainment, who was responsible for the promotion of "The Sims 2000", immediately contacted newspapers and magazines after obtaining this sales data, and spread the news that the first day of "The Sims 2000" sold more than 500,000 sets were sold as quickly as possible.

Humans always have a herd mentality, and this is especially true for electronic games. Many electronic games may not have much sales, but a suitable marketing will instantly explode the sales of this game.

Wanhu's highest conversation, Takahashi, is a master of publicity. The genes of Wanhu's company also maintain a focus on publicity.

The North American version of "Player Heart" has a circulation of more than 100,000 copies per issue. Although it is still not as mature as the United States, where the electronic game culture is already very mature, it is already the second largest region with the distribution of "Player Heart".

The 100,000 copies of "Player Heart" can not only provide poor funds for Wanhu Interactive Entertainment, but also allow players to purchase games that Wanhu wants them to buy.

It may be too much to say that brain control is, but the media really has this kind of deception power.

It was only after Takahashi went to the United States that he realized that the media was so powerful.

In the United States, almost any consumer-oriented industry will spend less on advertising every year.

Just like the North American version of "Player Heart" has been very restrained from recharges from game manufacturers, but in fact, the cost of each issue has been recovered before it was released, and most of the time it is even profitable.

In addition to the revenue of players buying magazines, it can be said that the profit of the magazine "Heart of Players" is not low.

but……

It is not easy to create a magazine like "Player Heart" with a stable sales volume of more than 100,000 copies per issue.

Nintendo's free gift to members has not been in good condition recently.

As for why it is not good, the problem is multifaceted. First of all, it is not interesting enough as an advertising brochure.

You should know that electronic games themselves are not necessities in life, and electronic game magazines derived from electronic games are even less necessities.

If all the articles are as fun as the manufacturer's promotional press release, why should players read it?

"Player Heart" is also used as an advertising brochure, which allows players to willingly pay for the advertisement. This is because the advertisements of "Player Heart" are interesting enough.

Each issue not only contains game strategies, but also game stories, game comics, and various secrets in the development of the game.

Each sector corresponds to a different group.

The game strategy corresponds to those players who like to play games but sometimes encounter difficulties.

Game stories and game comics are used to satisfy readers who like to read stories and comics.

The secrets are developed to satisfy the snooping desires that most humans have. They are not much different from the secrets of celebrities and the gossip of celebrities.

However, it is slightly more bottom line than celebrity secrets and gossip.

"The Sims 2000" was not released on the entire platform at the first time, and the first one was still a personal computer platform.

Although Sega's Saturn Sony's PS1 has plans to launch, it still has to wait for a while.

Because the architectures of these two platforms and personal computers are much different, porting games on them is a time-consuming and laborious task.

If it is not a popular game, cross-platform porting may be a loss.

However, because the transplantation will take time, the Sims 2000 has basically been able to play in North America recently.

For example, if players in Japan want to play this game, they need to complete the transplantation of this game before they can play it.

After all, Japanese people prefer to play games on consoles than Americans, and they also do not have the habit of configuring high-performance personal computers.

Speaking of high-performance personal computers, Wanhu can be said to have a bad start.

Wanhu has launched a number of graphics cards. Not only has the graphics cards been launched for two generations, but they are also divided into multiple models according to their performance.

Generally speaking, the mainstream models in the latest generation of graphics cards can play mainstream games launched that year.

The performance of low-model graphics cards is lower, and they can barely play mainstream games from that time, and can play games that have been launched for a while, as well as games like "StarCraft" that require connection to the Internet and have not particularly high configuration requirements.

The high-performance model is the highest special effect that can enable the mainstream games launched that year.

The thing about thousands of families is that regardless of the games launched by other game manufacturers, the games they publish themselves will follow this standard.

Once the graphics card is replaced, the demand for graphics card performance of the games launched back then will immediately increase.

This not only allows you to sell graphics cards and games in one hand, but also gradually cultivates a group of hardware fans who do not play games at all and only compete with computer performance.

Of course, if you want to compete in hardware, do you need to have a standard for competition?

Therefore, Wanhu also made some changes to the internal game performance testing software and began to sell it to individual users.

Your machine score of one thousand is not as powerful as I am one thousand one. Your machine score of two thousand is not as powerful as I am two thousand two thousand.

Although Wanhu uses different special effects requirements to make its high-performance graphics cards look great for money.

However, not all manufacturers that launch personal computer games will act according to this standard.

After all, adding special effects requires more money and time, so the real trend is still those mid- and low-end graphics cards.

And those who only use the best configuration to play minesweep are a small number of people.

The difference between the game "The Sims 2000" in different configurations is basically the difference in details.

You can see grass in the middle-end lawn, while you can make a little swaying lawn in the high-end lawn. It has no big impact on gameplay.

With the continuous publicity, the sales of "The Sims 2000" continue to increase steadily.
Chapter completed!