Chapter 97 Empires and Emperors
If Nintendo is a video game empire, then Hiroshi Yamauchi is the emperor of this empire.
No matter how undercurrents this empire is, Hiroshi Yamauchi is still a person who is actually the one who is the only one.
As a person with authority, although what Yamauchi Hiroshi did is not bloody, it is not gentle either.
In this era when war is gone for most parts of the world, shopping malls are smokeless battlefields, and business wars are bloodless wars.
During Nintendo's rise, I don't know how many companies that disobey Nintendo's ideas have turned from prosperity to decline and no longer have their glory as they used to be.
Nine Thousand Years, like Hudson, who was less than one person and more than ten thousand people, are still being taken into account by Konanmi. Apart from a brand name, there is nothing left.
If we say that the only variables are probably only Ten Thousand Houses of Takahashi.
Speaking of Takahashi, he is actually an old man in the Japanese electronic game circle.
Developing a more mature circle, we pay more attention to seniority.
This is not only a psychological change within the personnel or an inverse ecological phenomenon.
When an industry just rose, there were many free places, and everyone had the ability to live in it.
However, once an industry begins to mature and enters the maturity stage, it means that a carrot is a pit.
A newcomer, even if he has the ability, has no room for promotion. Even the middle and upper class who has gained the dividends of the industry but has no great ability, is still afraid that his position will be occupied day and night.
Therefore, they formulated complicated rules, wanting those who later lived according to these rules.
As for themselves, their status is already so high, what rules do they need?
However, even in this set of rules, Takahashi is still considered an old man.
The real commercialization of Japanese electronic games was not actually made, it was already the late 1970s.
Almost all manufacturers' technology comes from Atari.
Nintendo was almost the first to pick out the Atari system and take its own path.
There are many companies that are blowing up in this air vent, the most dazzling of which is Hudson, who worked together to develop the red and white machine development process.
In addition to the two brothers of Hudson's founder at that time, Hudson's most dazzling person was Takahashi.
Takahashi started from a game player to being responsible for publicity, to helping Hudson solve the copyright issues of "The Gold Digger" to hosting the National Caravan Tour.
It can almost be said that under his control, Hudson could only achieve such good returns without a very good game.
For example, at that time, Namco had excellent games such as "Little Bee", "Big Bee", and "Tank War".
In comparison, Hudson's "Star Power" and "Star Marine" have no spiritual energy at all.
This is also the first time in the industry that we have seen the power of publicity.
In the past, people thought that promotion was just advertising on TV, and posting posters in stores were all done.
Only when you arrive at Takahashi, everyone understands that this kind of advertising method cannot really mobilize players' purchasing enthusiasm. Only advertisements that allow players to participate in are good advertisements.
Therefore, the era of various competitions and even game celebrities was founded and carried forward by Takahashi.
Then, Takahashi left Hudson again.
In the eyes of the Japanese electronic game circle at that time, this behavior could be said to be a rebellious person.
Hudson's attitude towards Takahashi was also banned, not giving Takahashi a little chance to use Hudson's resources to rise.
When everyone thought Takahashi was cold, Takahashi rose again with the reader magazine.
Before, everyone only saw players' enthusiasm and fanaticism for games, but they did not see players' desire for game information.
With more and more games, players who don’t have so much energy to invest in electronic games want to play fun games, but don’t want to spend their time and money to distinguish.
They needed an opinion leader, so Takahashi appeared.
When everyone just understood that mastering the media was crucial to game sales, Takahashi had already completed the domination of Japanese electronic game media.
The magazine "Player Heart" has been extremely complete, and has reached a point where there are few changes.
Other latecomers can't compete with "Player Heart".
For example, although Nintendo was unwilling to give up, it was Nintendo America who brought the Nintendo member magazine "The Power of Nintendo".
Takahashi uses game media as a fulcrum to start making electronic games again.
The first arcade game "The Tower of Magic" can be said to be his own work.
Although the graphics and sound effects are just sloppy, the game system feels refreshing.
You know, although there were also types of wits in the past, they were all traditional chess, goji, black and white chess and so on.
In Japan, Takahashi was the first person to make a chess game.
Although the game "Tower of Magic" is niche and not many people play, it has also gained a reputation.
The subsequent "Bubble Dragon" directly captured the hearts of female players.
Although Hudson is Nine Thousand Years old, he is only Nine Thousand Years old.
Although they have the power to determine life and death on home machines, they can't say anything on arcade machines.
Therefore, Takahashi also put his heels on the arcade.
At this time, Nintendo, which values gameplay and needs good games, has begun to recruit brand new third-party collaborators.
Wanhu, a company founded by Takahashi, was actually on the invitation list.
Although Hudson was angry, he was only nine thousand years old.
Afterwards, Nintendo's decision was not wrong, and almost every game produced by Wanhu is excellent.
The minimum game sales reached 500,000 sets, which can only be achieved by a few top-tier companies in Nintendo’s third-party companies.
However, Nintendo still wanted to make more money, so Nintendo and Wanhu parted ways.
This time, many people thought that Wanhu was going to be cold, but Wanhu survived with the handheld machine.
The emergence of the game "Tetris" has brought Wanhu to another peak.
However, tens of thousands of households in the home appliance market can only join Sega's camp, and the money they earn is far less than before.
However, what Wanhu did was what countless Nintendo third parties wanted to do. However, everyone did not rebel because of money. Instead, Wanhu, who didn't care about money, became a hero.
Chapter completed!