Chapter 44 The third party intervenes! 【Seeking the moon
The long line is lined up.
Don’t think that there is no scalper in Japan.
Supply and demand determine the price. Every newly released game has more or less scalpers. For a huge game like "The Sims - The Death of Office Workers", there are naturally many scalpers waiting to hoard.
Although the solution given by Wanhu cannot completely eliminate scalpers, it will greatly increase the cost of scalpers.
That is to put a paper bracelet on every player in line. The bracelet is tightly attached to the skin and will not be allergic. After putting it on, there is no way to take it off without damage. Once the paper ring is damaged, it will lose the qualification to buy "The Sims - The Death of the Office Worker".
If a scalper wants to get "The Sims - The Death of an Office Worker", he cannot directly acquire license plates like before. Apart from hiring a long queue and buying games, he can only wait for someone to buy the game and recycle this path at a high price after someone buys the game.
However, no matter which one it is, it is not very operational. This is like there is no lock in the world that cannot be opened. Any lock raises the threshold for opening, making most people give up the idea of unlocking.
This is also the solution to the problem of selling game cartridges in Wanhu.
Use various methods to increase the cost of scalpers to obtain cassettes and reduce their profit margins. And arrange the production of cassettes reasonably, replenish them in a timely manner, and increase their risks.
In this way, scalpers feel that the risks are high and they make little money, and they are prone to being unable to sell them. They will not choose to come to ten thousand households to make trouble.
Anyway, there are so many games that are easy to make money, why just focus on ten thousand households?
On Nintendo, there is no good way to solve the scalper.
Although Nintendo and Wanhu's handheld consoles are eventually sold in stores, the sales systems of the two companies are completely different.
There are basically no dealers in Wanhu.
Ten thousand households have used expensive costs and built a logistics system. In addition, based on the development of computer technology, an excellent inventory management system was created.
Although there are still various problems when implementing it in detail. However, the result is that the cassettes can be delivered to various stores in the shortest time. Moreover, while ensuring one's own profits, it also increases the profits of terminal sales.
Nintendo adopts a multi-level distribution system.
Since the age of card games, Nintendo has established an organization called the Original Heart Association. Large dealers from the south and north will talk about this Original Heart Association at Nintendo, and cards will be used at different prices according to different conditions. After the goods are taken to their own side, they will be wholesale to second-level dealers.
Secondary distributors either directly distribute to retail stores, or continue to sell at third-level distributors at a higher price in order to save trouble.
In this way, Nintendo quickly established a distribution system that was spread all over Japan with very little cost. However, the consequences are obvious now, that is, this system has too many levels, too high cost, and too low efficiency.
And because of so many levels, Nintendo has basically no constraints on terminal stores. As long as terminal stores can make money, they can do anything.
Even if it was like a game that was supposed to be sold tonight, but immediately after the time came, the brand was sold out.
It’s too much trouble to sell directly, and it’s better to just hand over the cassette to scalpers to sell.
Therefore, although Nintendo also wants to implement the same sales strategy as Wanhu, their system does not support them in doing so.
When the quality of the game on both sides is not very different, on the one hand, you can buy the game at a relatively easy price, while on the other hand, you can almost never buy it by yourself, and you can only buy it at a higher price. The shopping experience it brings is absolutely different.
As consumers, players naturally don’t catch a cold about Nintendo’s behavior of “Dear player, I am your father”. There are more and more players who choose the 10,000 gg handheld platform and purchase 10,000 gg games.
Coupled with the influence of the "Endless Fantasy" series among housewives, the children begged their mother to buy themselves a new handheld machine, just say that this handheld machine can play "Endless Fantasy".
Another "Dragon Quest" series, which has a huge influence on housewives, has not decided to be on Nintendo's gameboy handheld platform for various reasons.
Wanhu started from all details and expanded its advantages over Nintendo bit by bit.
However, Nintendo is Nintendo after all. Even though ten thousand households have made so many, the sales of Nintendo's GB handheld consoles are still only a little lower than gg.
Because, most Japanese players believe in Nintendo more. They brought Nintendo into the world of home consoles and experienced an incredible world. They believe that Nintendo's GB palm opportunity is the same, bringing themselves into another new world.
The two opponents in the competition, going back and forth, do their best to make more players choose themselves.
Which side will win, it seems confusing now.
However, most Japanese manufacturers are more optimistic about Nintendo's GB handheld. Because of various interests, they gradually began to choose to stand on the GB handheld team.
On the gg side of Wanhu, except for some Erwuzi who choose to place bets on both sides, the remaining third parties are some unknown individual game makers or small and micro studios.
Even "Americans who can't make games" are treated abnormally by thousands of households.
This makes most players not very optimistic about the future game lineup of Wanhugg GG. Some of the shaken people chose the more secure Nintendo GB handheld console.
Wanhu has no regrets about this, after all, this is Nintendo's traditional advantage zone. Although Nintendo has a bit of the meaning of a great devil, it is a bit angry and resentful.
But with Nintendo, you can eat meat. No matter how evil a villain is, as long as he has chicken legs in his hand, he will have a younger brother following him.
Even the more you abuse the more you love, the more you love, and in the end you are only loyal to the Great Demon King.
In early June 1990, just when Nintendo and Wanhu were fighting on the handheld machine battlefield, Sega suddenly held a press conference and announced the release of its own handheld machine gamegear game gear.
This gamegear handheld machine from Sega is not held vertically, but horizontally, and also has a color backlit screen.
This looks like a goodgame with backlit black and white screens that are one era ahead of the gameboy, which is not backlit in the sun, and a gameboy with two eras that are not visible in the sun!
The media, who were afraid that the world would not be in chaos, discovered that Sega's abbreviation and Wanhu's abbreviation were both gg handheld machines.
He shouted that the third party intervened!
Some comics even draw large-scale comics in which two women compete for one husband.
It's a joyful congratulation, it's a joyful congratulation.
Even the handheld machine has a third party involved... they are all drama actors, hum╭(╯^╰)╮!
Chapter completed!