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Chapter 28 Times are changing

The co-founders of co-hosts such as Toshiba and Hudson have no plans to attack overseas markets.

Because it is the first host, there will be many problems in both market and production.

Although Nintendo has reopened the North American game market with NES, at this time in 1987, Japan is still the largest game market on the earth.

Today, Japanese game manufacturers have a kind of confidence that is almost in a changing (harmonious) state.

They believe that white people can’t make games, or even play games. They just have a white-skinned monkey. Even if Nintendo entered the US market, there has never been a case of launching a new game with Japan, let alone the US has started separately.

And those American game makers also disdain Nintendo's NEs, and they think this will be the second Atari 2600.

Although Nes' rising sales continue to slap them in the face, they are still unwilling to enter Nintendo's system.

On the one hand, Nintendo, North America, is really bad for American game developers. Every Nintendo employee in North America looks at these teenagers who have an appleii and dare to make their own games at home.

On the other hand, these American game developers who are used to using more in-depth programming languages ​​are like being spoiled. Letting them develop games in assembly language is like feeding them with shit. It is difficult to get from extravagant to frugality. They completely forget how their ancestors made games on Atari 2600 and even Odyssey.

However, although the personal game developers are disdainful of Nes and even complain about why they spend 200 dollars to buy such garbage instead of spending a thousand dollars to buy a computer.

You know, computers are so convenient.

Computers have massive storage, and can be readable and written, as well as various rich accessories such as keyboards, printers, modems, etc., which can meet people's various needs.

On the other hand, Nintendo's nes is just like Atari's 2600, which seems like a joke.

However, visionary entrepreneurs have to agree that this countless floppy disk, cheap hardware and game cartridges that don’t have to worry about, can obviously push you to a broader market in the game.

A market where you don't need to understand computers and can play games

Although the United States has taken over the position of high-tech engines from the United Kingdom and Germany, the United States has not as many high-end talents as they imagined. Not only does it come from all over the world, but it is also impossible to play electronic games all day long.

The main groups who play electronic games, except those who are energetic and like fresh things, are the old hats who like to drink wine and watch football games after work every day.

These old hats don’t earn much money and their entertainment activities are very single. Even if they stuff the computer into their hands and tell them that there are fun games, they are too lazy to study them.

However, the reason why the arcade market is still booming after the collapse of the home game console market is because of the support of these old hats.

Simple and fast.

Nintendo's NEs entered the US market, and its cheap and easy-to-get-friendly attributes have attracted the attention of many entrepreneurs.

For example, Tripp Hawkins, the founder of EA, the United States Electronic Arts.

However, although ea is now the top major game publisher in the United States and has not experienced the fear of being dominated by Nintendo as his Japanese counterparts, he is used to the American market and really cannot accept Nintendo's domineering model.

Therefore, although Sega's SG had not yet entered the US market, he began to reversely develop SG to crack this more advanced sixteen-bit console, intending to make games for this console.

He even prepared eight million dollars for this.

Why prepare?

Because of reverse development, it is a violation of the law in the United States. If Sega discovers and sues EA, it will be impossible for EA to not lose money.

However, interestingly, Sega was not angry when she learned that EI had cracked SG privately and developed tools privately, but instead determined her intention to cooperate.

Just like the joint anti-Qin period in ancient China, the weak Sega joined forces with all possible companies to fight against Nintendo, the industry overlord.

On December 25, 1987, the traditional Christmas business war in the United States was entered. Metroid, who had just been on sale in Japan for only a week, chose to start the Christmas business war with Sega SG in the United States.

Oh, right.

Metroid is the official name of the nonlinear platform game Universe Warrior developed by Wanhu.

The story background is still closely related to the Wanhu Universe. A spaceship outside the Galaxy crashed on a planet in the Galaxy. People in the spaceship search for fragments of the spaceship to seek to return to their homes.

Due to the conversion of the platform, Metroid is the game that has been developed by Wanhu for the longest time.

Of course, the development time is not just because of this. Another reason is that this time it is a sixteen-bit console with a larger capacity. The Space Warrior Project Team has produced rich cutscenes for this game.

Although players can only watch the animation and cannot participate in it, this cinematic performance method is also very shocking to the players.

When SG started in the United States, the co-host also started in Japan. Although Wanhu's Metroid is not the first game on the joint host platform, it also appeared in front of the players with this host.

The advertising investment is cost-effective, not only are there posters of co-hosts on the tram, but also brainwashing short videos of co-hosts on the TV are played over and over again.

As a precedent for the nearly first time that third-party manufacturers have released games simultaneously across platforms, the Metroid of Wanhu has still attracted the attention of many third-party manufacturers.

Because, for them, the path taken by Wanhu may be another path that can be taken after leaving the Nintendo system.

Although third parties are constantly leaving Nintendo, Nintendo's entry threshold is still increasing. Because there are much more manufacturers who want to enter the Nintendo system to make games than they want to leave.

Sega and co-hosts have also begun to gradually gather third parties who have experience from the Nintendo system, as well as third parties who want to develop games but cannot overcome Nintendo's threshold.

The feedback you get to the developer's friendliness is high-quality games, although the mainstream of the market is still occupied by Nintendo.

However, more and more Japanese families are starting to buy the second game console in their families besides the red and white machines.

It seems that game consoles have changed from an optional toy to a basic household appliance that every household needs, like a TV, washing machine, and refrigerator.
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