There is a pool downstairs of Nintendo headquarters. The pool is very shallow, clear and transparent, and the sun shines on the pebbles to reflect colorful light.

A koi twisted her waist, disturbing the water flow and pushing itself into the distance. The pebbles at the bottom of the pond quietly watch the twisted world outside.

"The sales statistics of "Endless Fantasy" have been released!" An employee of Nintendo's intelligence department broke into the conference room and said loudly.

The heavy atmosphere in the conference room was slightly loose, and the employees who broke in closed their mouths and started to distribute sales data forms quickly.

"150,000 copies? "Endless Fantasy" sold 150,000 copies in the first week?" A middle-level Nintendo said, looking at the text in the first volume of the form, his tone was a bit unbelievable. Although he knew "Endless Fantasy" was an excellent game, its high price could even sell 150,000 copies?

"We have confirmed it repeatedly that it is indeed 150,000 copies, with a deviation of no more than 10%. " said the person opposite the oval conference table.

Terminal retail stores have a tradition of concealing sales. The more fast-moving consumer goods are, the harder it is to count specific sales.

If the things are sold well, they will falsely report more sales in order to store more goods. If the things are sold well, they will reduce the amount of expenses and prepare more liquidity.

This is the bullwhip effect, which is a high-risk phenomenon that is common in marketing. It is the result of the game between sellers and suppliers in terms of demand forecasting and correction, order batch decisions, price fluctuations, shortage games, inventory responsibility imbalance and environmental variations, increasing the instability of suppliers' production, supply, inventory management and marketing.

Although game cassettes do not have the bullwhip effect as big as the bottled beverage market, the gold sales period of home game console cassettes is only six weeks or one and a half months according to previous statistics.

The sales volume in the six weeks after the release is basically 60% to 70% of the total sales of this game. The sales volume in the first week is the most important data, and it can basically reach 50% of the sales during the golden sales period.

The sales volume of "Endless Fantasy" in the first week was 150,000 sets, and the actual sales volume in the first week was about 135,000 to 165,000 sets. The sales volume during the gold sales period was basically only 270,000 to 330,000.

The retail price of the regular version of "Endless Fantasy" is 7,998 yen (tax included), which is 2,000 yen more expensive than the regular version of other games 5,998 yen (tax included).

The game, which costs 5998 yen, can sell 150,000 copies in the first week, and even 200,000 copies are not surprising.

However, on a platform like home electronic games, where the price is sensitive and the game console is only 25,600 yen, a game will sell for 2,000 yen, which will inevitably have a great impact on sales.

The sales price composition of "Endless Fantasy" is as follows. The regular version costs 7998 yen. The seller earns 998 yen for each sales volume. Nintendo charges 2,000 yen for the Ownership fee, Nintendo charges 500 yen for sales, warehousing and promotion fees, and 500 yen for taxes.

7998-998-2000-500-5004000

For every card sold, tens of thousands of households will receive 4,000 yen.

If we speculate based on previous data, the total sales of "Endless Fantasy" gold sales period will fluctuate in the range of one billion yen to one.3 billion yen.

If the R&D cost of "Endless Fantasy" is not very high, it will be calculated at the "big cost" of 100 million yen. After covering the cost of unsold cassettes, the income within one and a half months should exceed 100 million yen.

Although the calculations are not accurate enough, it is not easy for the first game launched by arcade manufacturers to ensure profits rather than losses.

Judging from this situation, Wanhu is likely to win a bet with Hokkaido Takumi Bank.

"I think we should also make a role-playing game," said another middle-level member.

Shigeru Miyamoto interrupted at the right time, "I happened to have a vision of role-playing in order to make the sequel to "Super Mario Bros.". Please take a look."

Miyamoto Shigeru distributed the planning of his role-playing game between Cuckold and Princess Zelda to everyone present.

Although Nintendo can be described as a daily gold-making platform because of its red and white machine platform, its management model is still the same.

Even if Shigeru Miyamoto makes a game, he must inform everyone attending the conference. Some of them belong to the hardware department, some from the sales department, and some from the production department. These people do not know how to make games, so it may not be beneficial to advertise in this way, but it is easier to leak information.

However, the company's top manager, Mr. Hiroshi Yamauchi, did not change this model attitude, and no one else dared to say anything.

Perhaps this will allow each department to better understand the working status and progress of the brother departments and work in a more unified and coordinated manner.

At the end of the meeting, Zelda's adventure story was confirmed and projected.

Miyamoto Shigeru returned to his office, called Wanhu, found Takahashi, and told him good news about the first week's sales.

"Takahashi, I am Shigeru Miyamoto. The sales volume of "Endless Fantasy" in the first week has been counted, about 150,000 sets. It is the number one sales in this issue. Congratulations! Oh, by the way! Inspired by this game, I also have a new idea. I will also make a role-playing game. If it is made, please give me some advice."

...

Takahashi put down his phone number. According to his expected sales of "Endless Fantasy", there is still some distance between the 200,000 sets.

However, since you have been confirmed to be able to guarantee your capital, you won’t lose the bet. The next step is to expand the advertisements so that more players can know about this game.

The first 300,000 units sold are just a small profit. If the cost has been sold by the last 200,000 units shared by the first 300,000 units, the profit will be amazing.

It’s like an arcade hall. After the newly purchased arcade recouples the arcade purchase cost, every coin thrown into the machine is almost pure profit.

Moreover, Nintendo only counts the total sales. The 10,000 households have already determined that the first-time limited edition and the first-day limited edition with a cost of 200 and 300 yen higher than the basic version, respectively, have now been sold out. I can no longer buy first-hand sales in the store, so I can only buy second-hand middle-aged goods with a price increase.

Fortunately, Wanhu left a few sets for display, otherwise it would be funny if the game manufacturer bought their own medieval second-hand goods.

The person in charge of marketing below saw this situation and proposed to keep a portion of all the limited games sold in the future and wait until the price is high before selling them.

Takahashi was speechless when he heard this voice, and had to sigh at the sensitivity of people in the face of interests. He even came up with such an official scalper.

Wanhu criticized this idea harshly. Although it can make small profits in the short term, in the long run, this is damaging Wanhu's reputation.

Immediately, Takahashi issued a notice that no one was allowed to buy a limited edition cassette for all employees and their families. No hoarding or scalpers are allowed. Violators will be dealt with seriously.

Of course, while issuing the notice, Takahashi also gave out bonuses.

Next, Takahashi will focus all his energy on the school for contacting electronic game addiction.

Such an organization must never allow it to exist!
Chapter completed!