Chapter 49 Money, it's not enough
After two more versions, it took 300 hours of modification, and finally at the end of the third month, the final version of this game was completed.
This game is the first time that ten thousand households directly participate in a game with more than ten people. In this era, the core production team of twenty people, plus the peripheral assistance of no less than forty people, this game is considered a big production.
Even Takahashi's production cycle, which seems a bit short, is long in this era.
The moment Takahashi announced that the game had passed his review, almost all the members of the "Magic Production Team" collapsed on the ground.
For the past three months, they have at least twelve hours a day in the R&D room. Apart from eating, they have at least ten hours of high-intensity working hours a day.
Only then did Takahashi understand why the game production companies in later generations worked so hard. One reason was that they might have left behind the tradition. In addition, they would need time to push a slightly larger game, such as code and other links.
The game planning plan is actually easy to write. Anyone who has played the game can write a very good plan after careful thinking.
However, how to turn a planning project into a program and into an image is another matter.
Making a game is completely different from the kind of progress bar that you imagine. As long as you work step by step and advance the progress bar, the game can be completed smoothly.
During the development of any game, there will always be accidents of one kind or another, and there are many people who have been cancelled by these emergencies.
Of course, there are also a very small number of project teams who have overcome these accidents and gained another new world. It is like practicing martial arts to break through the bottleneck and be invincible in the world. However, the probability is too small. Most production teams either complete the martial arts in a stable manner or lose their IQ.
"Prepare all the game production files, I want to go to Kyoto immediately. Contact Nintendo in Kyoto to confirm my itinerary. In addition, invite Director Tsuruda from Hokkaido Takumi Bank to go to Nintendo together." Takahashi said with his head tilted.
For the people in the project team, after making the game and passing Takahashi's review, they have already won.
However, for Takahashi, the game production is only the beginning, it has to pass Nintendo's review and be on the market. The game production is only a small step in the Long March, but it is not easy to take this step.
"Well... arrange for everyone in the 'magic production team' to take a trip, with a funding standard of 500,000 yen per person. Remember, don't let them have any contact with people from the outside world before I come back." Takahashi finished speaking in a low voice, then took the information and walked out of the R&D room.
Just after he left, the secretary announced Takahashi's decision to travel to the short-term hot springs. In an instant, cheers came from the room.
Of course, the standard secretary lady of 500,000 yen for each person will not say it directly. In fact, this standard is not very high, but it is not low either.
The average salary level of the "Magic Production Group" is higher than the industry average and far higher than the average salary of Tokyo in the same era.
But even if that's the case, they want to take a trip with a personal budget of 500,000 yuan, and they have to save for two months without eating or drinking.
Takahashi walked faster and faster. When he walked to the door, the Crown car just stopped. The car picked him up and drove away immediately.
The small bag he was carrying contained all the salaries of dozens of people in three months.
Does Nintendo's red and white machine have a 100 million yen premium?
Takahashi doesn't think there are many. The R&D cost of the game he has in hand has been spent no less than 80 million yen.
Although this is the result of counting hot spring travel, it is enough to prove that developing games is a very expensive thing.
And there is one thing to note. The cost of a game is not only investment in production, research and development, but also investment in post-promotion.
In this era, there has not been a flood of live broadcast platforms and video websites. For example, the games that cost relatively little money and even rely on spontaneous promotion of users and are well-known cannot be said to be without them.
However, the game sales model of Red and White Machine cannot support this slow heat. When a game slowly becomes popular between word-of-mouth by players, this game may have passed the golden sales period. Not to mention that it is all taken off the shelves, many stores are probably dealing with discounts.
Although discounts can be made without discounts for a moment, all cassettes of red and white machines must be entrusted to Nintendo for production.
Even if you discover that the market demands for cartridges at the first time, you will submit a reproduction order to Nintendo as soon as possible.
It also takes one month from production to distribution.
This is a fast-paced video game market! Although it is not as exaggerated as fast-moving consumer goods such as beverages, one month is enough for most players to forget.
Judging from the appearance of so many third parties in Hongbai Machines, it is almost certain that Hongbai Machines will launch new works every week.
Even if a new game is launched in a week, four new games have been launched in a month.
On the one hand, it is "old" game cartridges, which are like Xiaomi's mobile phones, and on the other hand, it is "hot" fresh cartridges, which are open to supply like big blue and green factories. Even if Xiaomi's mobile phones are more cost-effective, due to production capacity issues, they will definitely not be able to play big blue and green factories.
To sum up, in the Hongbai Machine platform, in Nintendo's current game production and distribution logic, players' spontaneous reputation publicity risks and low efficiency. It just happens to have the presumptive prime time for sales, so almost no one will use it.
The same is true for Takahashi. His promotional method for this game is the same as that of all game manufacturers today. They advertise through various channels.
Although the game printing media is almost occupied by oneself, just spending a book is enough, which is equivalent to turning your hand around.
However, physical advertising, shopping mall promotions, TV advertising, etc. still require a lot of real money.
Takahashi on the Shinkansen calculated a little, even if he had print media. However, the estimated promotional cost of this game is as high as 160 million yen.
This is exactly about twice the R&D investment, is it a lot? Takahashi really thinks that this is not much.
There are more than just the places where you spend money.
With such a large publicity budget, the sales estimates are naturally not missing. The production of red and white machines can only be handed over to Nintendo, and it is a model of cash advance payment, refunding more, and not being able to do less.
This is another big cash expenditure.
Not counting as premiums, the entire investment in this game is expected to be around 500 million yen.
The Shinkansen was fast and stable, but Takahashi rubbed his temples, "Why isn't there enough money..."
Chapter completed!