Chapter 546 Punching and kicking Hollywood
As the release of "The Great Palace of Heaven" approaches, the sand dunes are naturally fully unfolding in publicity work, and the theme cinemas in major ticket cities have been officially unveiled. As long as the audience enters the cinema, the elements of "The Great Palace of Heaven" can be seen everywhere.
Moreover, this kind of publicity method, when the movie is released, the subconscious self-suggestion will definitely make most viewers choose to watch the movie "Making a Fight in the Heavenly Palace".
In addition, outdoor advertising and building advertising are also overwhelming. Not to mention first-tier, second-tier and third-tier cities, even many county towns are covered. It can be said that the movie "The Great Trouble" has set new records in all aspects.
For example, the total investment is US$180 million, the publicity fee is RMB200 million, etc. You should know that if these RMB200 million is used to invest in movies, it is a Chinese-style blockbuster, but now it is only used for publicity, which shocks the entire industry.
In fact, the 200 million yuan promotional fee is not all produced by the sand dunes, because "Magic Fighting in Heaven" has also reached strategic cooperation with many brands, which is to print the logos of both parties and promote them together, Hello, Hello, Hello, everyone.
Just this item alone saved nearly 100 million in publicity expenses for the sand dunes. Fu Luo himself was quite surprised that this effect was achieved.
Of course, the main reason here is that the film "Making a Fight in Heaven" is very excellent, because before that, Sha Dune invited all its partners to hold a trial event within the company.
The final effect is naturally much greater than expected. Everyone has a scale in their hearts. Who has no idea whether the movie is good or not? Just the shocking special effects scene made everyone exclaim frequently.
What's even more interesting is that after the movie was finished, many people asked to play it again, but Sha Dune still smiled and refused, but gave all the premiere movie tickets to all the partners present.
Speaking of which, the entire industry is optimistic about the movie "The Great Trouble of Heaven", and many people have asserted that this will be the second movie in China to exceed 2 billion yuan in box office.
However, because the cost is too high, it is still unknown whether the sand dunes can recover the huge cost. Then the enemy laughs at it, while the flat ones wait and see.
In addition, "1942" was probably discussed by Feng Xiaogang and Lao Wang brothers. They have been upgraded from the end of the month on the 11th and 29th to the beginning of the month. They chose to avoid the edge of "The Great Trouble of Heaven" and instead compete with the two movies "Tai Chi 2" and "Cold War".
Similarly, Cheng Long's "The Twelve Zodiacs", Zhou Runfa's "The Great Demon City", and Huang Xiaoming's "Blood Drops", all of which chose to move from December to January of 2013, in order to avoid "The Great Trouble in the Heavenly Palace".
There is only one movie of Zheng Yijian's "My Husband Unreliable" announced that it will never be moved and vows to fight with "The Great Trouble of Heaven".
Of course, the words must not be so rude, but the meaning is almost the same.
In fact, this movie is just a striking battle and a tough fight. Just see how young you die when you see it.
…………
As Fu Luo returned to China for nearly a week, the time slowly came to the end of October. "Search" was released to the fifth week and successfully obtained the extension key.
Speaking of the extension key, it is actually not difficult to obtain. Only if the box office trend is good and domestic films are also very supportive. After all, the "people" who like to watch the total data naturally hope to be better, especially the indicators of domestic films, because this is the performance of upward climbing.
Then they all obtained the extension key, which naturally proved that the box office of "Search" was very good. After winning 395 million in the first two weeks, the latest third and fourth weeks were 113 million and 78.9 million, which pushed the total box office to 587 million yuan.
I believe there should be no doubt that it will eventually exceed 600 million. After all, the current decline is only 30%, and this trend can be said to be excellent.
During this period, all the five movies that fought for National Day were off. "Hurricane Rescue" and "Tsunami Shark Escape" were pretty good, and the cumulative total exceeded 100 million yuan, but the potential was basically just like that.
The latter's bad movie can earn more than 100 million box office, which is unexpected. It can only be said that the current Chinese audience has not yet learned the "skill" of picky food.
In addition to some movies that make up the numbers, there are three new Hollywood films that have also been released in the past two weeks, namely the new version of "Comprehensive Memories", and the American "Twilight Times" "Twilight 4 Breaking Dawn", and the "Spy Shadow 4" starring Matt Damon with "Hare Eye".
Unfortunately, all three movies were eventually suppressed by "Search", which successfully made the movie complete the four consecutive championships of Zhou.
It is not surprising that this situation will occur. First of all, "Comprehensive Memories" is in a global downturn. It is actually quite good in China. It also won a box office of 74.49 million in two weeks, and it is estimated that it will eventually exceed 100 million.
Then the American "Twilight 4" naturally became "4". This series of movies itself has never been popular in China, and the film company may also have the idea of making a little bit more.
As for "Spy Shadows 4", it is actually quite good. It did not drop 4, and it also won 67.34 million yuan in box office. It was only because it was released in the first week for four days, so it was suppressed by "Search". It is estimated that the next week it will end the dream of "Search" for five consecutive dominances.
Anyway, with this October, the only one-man "Search" has become the biggest winner, accounting for 40% of the market with a box office of nearly 600 million yuan. It is extremely strong, hitting Nanshan Nursing Home and Beihai Kindergarten... Well, it hit Hollywood and also hit Hollywood.
The movie got a good box office, so naturally there was a celebration banquet. Therefore, on the last day of October, Fu Luo held more than 20 banquets at a certain star-rated wine and invited the entire crew of "Search".
Then, except for those who really can't get away with work, most of them came to attend the celebration banquet, such as the main actors Gao Yuanyuan, Ni Ni, Yang Mi, Wu Xiubo, Chen Ran, Zhang Yi, Runyi and others, all of them were present.
After the celebration banquet began, Fu Luo and Guan Qingqing and a group of major actors also knocked out a 587,000,000 ice sculpture number to celebrate.
After that, he picked up the microphone and said thank you: "First of all, thank you for coming to the celebration banquet of "Search". The movie has achieved such good results, which is the result of our efforts together, so thank you everyone!"
"Baobaobaobaoba!!!" Soon, warm applause rang out in the entire banquet hall.
Seeing this, Fu Luo raised his hand slightly. After the applause stopped, he said again: "I know everyone may think about it again, what else can I say? The box office is so high, so why don't you send red envelopes quickly..."
"Hahahahaha!!!"
After hearing such words, there was a burst of hilarious noise from the audience. I have to say that Fu Luo's words really hit the minds of many people. This celebration banquet is a trivial matter, and getting a red envelope is the most important thing.
Moreover, Sand Dunes have always been generous and red envelopes are distributed for millions every time. This is not new in the industry, so everyone is naturally looking forward to it.
Of course, the amount of this red envelope is closely related to the box office of the movie. Just like "Lost in Thailand", there have always been rumors that Xu Zheng won a super big red envelope of 10 million.
In fact, this is indeed true. Xu Zheng did get a red envelope of 10 million, and then Wang Baoqiang and Huang Bo also received millions of red envelopes. Anyway, at the celebration of "Lost in Thailand", Sha Dune sent out a red envelope of about 20 million.
Because of this relationship, many people are sharpening their heads and working as if they are entering the film crew produced by Sha Dune. Indirectly, the crew formed by Sha Dune has reached the top level in the country. This is definitely a good development trend, and the benefits generated invisibly are far higher than the level of millions of red envelopes.
So to a certain extent, sand dunes are not "silly people with more money". Of course, these invisible benefits also appeared in surprise. At the beginning, it was just to thank the crew for their hard work.
"Okay, I won't talk nonsense anymore, so just send a red envelope!"
Fu Luo himself doesn’t like to talk a lot of things that are not nutritious, so he should just send a red envelope.
After he finished speaking, two staff members from the dunes came over with two boxes. Those with more than 100,000 were sent to check, and those with less than 100,000 were found, so there was still a lot of cash.
“Oh oh oh !!!”
When the audience saw the "center meal" being brought up, many people couldn't help but make excited voices.
Chapter completed!