Since the original plan has been exposed, Sony has made it public that it wants to enter the electronic game industry.

Although Sony's market value is more than 10 billion US dollars lower than Nintendo, no one is worried about Sony's technical strength.

After the resolution to enter the electronic game industry, the head of Sony Music Entertainment was responsible for the operation of Sony Computer Entertainment, and a large number of Sony Music Entertainment people also entered Sony Computer Entertainment.

If Sony Music Entertainment is a bit strange, but if you mention the artists in Greater China in another world, you will know that this is a very powerful company.

Jay Chou, Elva Hsiao, Hu Xia and other singers are all artists under Sony Music Entertainment.

It is natural for Sony Music, the head of Sony Music who has successfully operated the music business to work in Sony Computer Entertainment.

After all, the video game industry and the record industry have a lot in common.

The so-called gold sales period of the record is only one month.

Some records that have not been sold out in a month can still be placed on the shelves and wait for people to buy, while some can only be placed in discount piles and can only be sold at discounts.

Just like the ambitious Final Fantasy 15 launched by Square Enix in the future, it shipped five million sets in just one month.

Although this sales sounds good, with the semi-finished product style of "Final Fantasy 15", wouldn't it be a joke to sell five million sets?

When more than one million players buy this game, it is not so easy to sell.

And how do you sell so many CDs?

The Japanese department store directly set up a pile of goods shelves with a discount of 500 yen.

What does a 500 yen discount offer equal to?

It is roughly equivalent to China's fifty free shipping.

Video games in Japan are relatively expensive, usually around 300 to 400 yuan.

However, a game like "Final Fantasy 15" can only be sold out.

This is very similar to the record industry.

Some people may ask, why does Nintendo release such a problem not occur?

This is because of different technologies.

Games released by Nintendo in this era use cassettes as storage media.

The cassette is expensive, and the game manufacturer pays it in advance. If it can't be sold, wouldn't it be that even the underwear will be lost?

Therefore, it is difficult for Nintendo to have a value collapse, because most of the time, as long as the game is not too bad, it is a situation where supply is less than demand.

Sony is different. Sony has its own developed disc reading and disc production system, which can be used on gaming consoles.

The cost of making CDs is basically zero in large-scale production compared to the cost of cassettes.

At zero cost, Sony can naturally produce large quantities of CDs.

Of course, not all CDs are produced like this.

This overproduction is basically Sony's exclusive games.

Why do this?

In fact, this is also a small way Sony is promoting commercial use.

No matter how much the game actually sells, "the shipment volume is five million!", does this line of words appear very imposing when placed on the poster?

It will make people subconsciously feel that many people will buy it.

Sony already had an experience when making music. In fact, most singers have not many loyal fans, and most people who listen to music are actually followers.

Listeners who follow the trend will only listen to those singers who have a lot of listeners.

At this time, if you use posters and atmosphere to create a feeling of listening to this singer's songs in a sales store, this record can be easily sold.

Those who probably didn't want to buy this record bought this record.

After Sony Computer Entertainment was established, Sony continued to develop prototypes.

At the same time, Kutaraki, who contacted Nintendo and hit it off, established a cooperation partner, continued to be responsible for the development of this machine.

At the same time, a large number of people from Sony Music Entertainment started contacting electronic game manufacturers in Japan.

For these Sony Music Entertainment people, they are very experienced in contacting business.

They are also very experienced in digging an artist from an agency to Sony.

Whether it is temptation or talking about ideals, there are various ways to poach artists.

In the eyes of these people, Nintendo is a super large artists' firm, while game manufacturers are artists.

Their old methods used on these newcomers can be said to be effective soon.

With a mouth, a large number of game manufacturers have all intended to cooperate with Sony.

However, it will take some time for Sony's prototype to come out, technical verification will take some time, and it will take some time for development machines to be provided.

These electronic game manufacturers started to wait and wait at the same time.

It can be said that it is a bit unexpected, or it can be said that Wanhu also received an invitation from Sony.

Moreover, the invitation level received by Wanhu is still very high.

Although Wanhu has not released games on Nintendo for a long time, on Sega's platform, Wanhu is a game manufacturer that is comparable to Sega's first party.

Although Sega has dozens of third parties, these third-party games are actually not that excellent.

Maybe the game quality is OK, but the sales volume just can't be improved.

It can be said that Sega's console mainly relies on first-party and Wanhu's games to support the scene.

As a leader, of course he will be treated as a leader.

The respectful Japanese stood at the door of Wanhu China headquarters and waited respectfully day after day.

This is something that Japan is very good at.

Their wooden head-like attitude makes people who don’t know them really think they are very respectful.

Takahashi has no rejection of joining Sony's game production camp.

The reason why he didn't develop his own game console is because this thing is too expensive and he wants to gain a foothold in the market, which is expected to cost at least about 2 billion US dollars.

Although Wanhu has a good family background, how can there be so much working capital?

If you burn $2 billion, it will definitely be successful. Maybe Takahashi will do it, but it is also very likely that burning it will not be of any use.

Japan is willing to do this "bet on national destiny" thing, but Takahashi is unwilling.

There are so many blue ocean markets to operate, why fight in a sea of ​​blood?

"In principle, our company agreed to make games for Sony's home console platform." Takahashi said to Sony's people.

The deputy director of Sony Computer Entertainment seemed to be grateful and was about to kneel down on Takahashi.
Chapter completed!