Chapter 36 The Path of Excavation
The U.S. business war at the end of the year in 1992 started when Takahashi was still a little slow.
Most American businessmen pay much attention to the business war at the end of the year, even more than Chinese online store sellers pay more attention to Double Eleven in the future.
Because the performance of most sellers in the United States depends on these few days.
A little more normal, the business war at the end of the year determines the company's sales of 20% this year, while an exaggerated one determines the company's sales of more than 60% at the end of the year.
For them, December, where the business war ended at the end of the year, is more important than the other eleven months combined.
It’s strange that things that people usually don’t want to buy suddenly seem to be willing to buy during the business war at the end of the year.
That amount of price reduction is really not as good as the time cost of queuing up for buying.
But this kind of atmosphere where people come and go and you can't buy it without buying it can really encourage people to consume more.
And at the end of the year, many new products have been launched with ever-changing electronic technology products.
There are already tens of thousands of households with a sales area in large supermarket chains such as Walmart. Before the end of the year, their brand new products were launched.
Graphics card, optical mouse, film keyboard.
Wanhu, who used to sell only handheld consoles and game cartridges, also started to sell these computer accessories. Moreover, these computer accessories of Wanhu are definitely very useful in terms of the price and performance advertised on the flyer.
Almost all major news media in the United States, whether they have or not related to electronic technology, have received "Christmas gifts" from Wanhu, including not only graphics cards, but also mouse and keyboard.
For these journalists, the paperless office being promoted is both joy and pain for them.
What’s happy is that this way of office makes people feel much more relaxed, but what’s painful is that the bad keyboard feels, which is not even as good as the old-fashioned typewriter.
The film keyboard given to them by Wanhu was instantly impressed by the refreshing feel after trying it.
However, the only regret is that with such a good-looking keyboard, the recommended service life of Wanhu wrote on it is only 100,000 clicks per key.
Perhaps for ordinary users, each key takes a long time to achieve a hundred thousand clicks.
But for journalists who touch keyboards every day, the service life of a keyboard is only one or two months.
However, when they heard another news, they were excited again.
The keyboard costs only $9.9!
Less than ten dollars!
Even if you change one yuan a month, it can be completely affordable at such a cheap price!
When the general manager of Wanhu North America was interviewed by the media, Nick answered this way when he was asked why your keyboard was so cheap.
"Just like our company name, we don't want to pursue excess profits with high prices. What we think is how to make our products as cheap as possible, enter thousands of households as quickly as possible, and improve the quality of life for everyone.
This is our pursuit and the way of management of our ten thousand households.”
This is the first time that Wanhu has had a large-scale contact with traditional media in North America. This first contact has allowed Wanhu North America to establish a "friendship" with various media with such a small public relations cost.
People who have seen the news may not have purchased more than 10,000 households of products, but at least they have an impression of the company 10,000 households.
Sometimes it is such a subtle impression that determines whether consumers buy products from this brand when purchasing products.
However, the bigger storm was after some of the photoelectric mouse and graphics cards were sold.
First of all, they cooperate with the corresponding game. When those geek players who like to play computer games experience the picture that is almost beyond the electronic game console on their computer for the first time, they simply feel a sense of joy.
And those players who were upset because of the accuracy of input seemed to fly up after obtaining Wanhu's optical and electrical mouse.
Wanhu, a manufacturer of traditional console games, arcade games, and handheld games, surpassed other manufacturers in their minds and became the god in their hearts.
Under their advocacy, the three-piece set of Wanhu computer games - optical and electronic mouse, graphics card, and film keyboard, has also become a must-buy for computer gamers this year on Black Friday.
Wanhu has also completed the transformation of input devices such as personal computers.
You know, one of the characteristics of Nintendo is that it can change the hardware to serve games.
For example, when everyone is exploring how to operate 3D games and want to find a solution on the existing controllers. Nintendo took the lead in using analog sticks on their new generation console n64, and cooperated with Mario 64 to tell other manufacturers how to do 3D games.
Wanhu does not have a console platform and user group like Nintendo. Now Wanhu is not easy to launch its own home game console. It is naturally not easy to change the game input method of the console.
Therefore, Wanhu chose another route, which is to transform the personal computer platform, transforming this platform into a form suitable for playing games.
The three-stroke of graphics cards, optical and electronic mice, and film keyboards are exactly what Wanhu has made on the personal computer platform.
With the previous batch of games with excellent graphics and novel gameplay, Wanhu believes that it will definitely change the ecology of computer games.
Compared to promoting a brand new home host from scratch, this is the most suitable for transforming a platform with a high popularity rate such as personal computers.
Unlike the games recommended by the main players, the game "The Sims" with a huge green diamond on the cover is not so conspicuous in the sales area of Wanhu.
Those children who may only be able to buy one game in a year have significantly less interest in The Sims than other games.
However, a strange game like "The Sims" silently shaped reputation in another place.
Although the Internet has begun to become popular in the United States, although it is not very good in terms of ease of use, it is also very popular when it comes to bbs chat.
High-end players who are a little tired of these "alternative" games on the market, gather in online forums and always like to discover some novel games.
Chapter completed!