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Chapter 136 What is entertainment

Running a global newspaper has already broken Garcia's old concept. Now, this Young Master Liang still runs a second global newspaper?

This is too bold.

To be honest, although the technology-based newspapers were drawn by Daliang to Hundred's blueprint, Garcia knew how difficult this path would be. Can the new newspaper be recognized by Saroyang's scientific community? Can it receive quality manuscripts? How should we take the step away from the city?

Garcia didn't know yet that all he could do was to make various attempts for this newspaper based on his experience and connections with Saroyang.

Now Daliang has to run a second newspaper, which is also global... This is because he has money to burn.

Editor-in-chief Garcia advised: "I think we should run the technology newspaper well first, accumulate enough experience, and then run other newspapers? And the entertainment you mentioned... All newspapers are not just current affairs, such as horse racing, fashion shows, movie releases and film reviews. These entertainments are also important content in newspapers.

We have taken a different approach to technology-based newspapers. As long as we can survive the early stages, accumulate fame and authority, and then gradually move out from Saroyang, this newspaper still has hope of becoming bigger and stronger.

But pure entertainment newspapers...the value of taste positioning is too low, and they are basically something you can throw away after reading it. Do you know that in all newspapers, interns who have just entered this industry first run entertainment news. Because reporters with a little bit of identity will not continue to do these self-deprecating reports."

The journalists at the newspaper are all literati, with the awesomeness of literati and are unwilling to touch these entertainment gossips. Over time, a hidden rule emerged in the newspaper industry, and the entertainment sector is to practice for new interns.

"No wonder the entertainment versions of those newspapers are so pale. The writing level and current affairs sector are not a little bit worse... I guess those interns have no enthusiasm for reporting on entertainment."

However, editor-in-chief Garcia did not dispel Daliang's determination to run an entertainment newspaper.

He just promised editor-in-chief Garcia that asked for money to give to others... He was so bragging about his sarcasm, but he had no money in his pocket.

The technology-based newspapers must have lost money at the beginning. Daliang even planned to give it away for free. If necessary, he would have to increase the royalties and set up bonuses to attract the scientific researchers to contribute. But Daliang couldn't stand it even if he had lost money for a long time.

The best solution is to run two newspapers at the same time and use entertainment newspapers to raise technology newspapers.

Therefore, he had to convince Garcia to take over the work of an entertainment newspaper.

Daliang told Garcia, "I have heard a story before: two salesmen who sell shoes came to an island and wanted to sell their respective shoes. But they soon discovered that people on this island don't wear shoes and don't know what shoes are.

One of the salesmen left the island in frustration because he thought that no one on the island was wearing shoes, so his shoes would definitely not be able to be sold.

But another salesperson was very excited because he thought that no one on the island was wearing shoes. Then when the people on the island knew the benefits of wearing shoes, his shoes would definitely be sold well on the island.

The mainstream ideas of newspapers now do not pay attention to the entertainment sector and cannot see the potential here. If we invest the best personnel and energy in this sector and fully tap its potential, we can cut the largest piece from it before other newspapers realize that there is a piece of cake here.

I am a businessman. I see money that can be made, but there is no reason not to make money. When the shareholders of those newspapers see the wealth contained in the entertainment sector, will they continue to let their journalists and editors keep them noble?”

Garcia slowly savored the wine and thought about Daliang's words.

Although the newspaper industry appeared earlier, it did not really explode for a long time. Nowadays, some literati are all engaged in the newspaper industry. They like to comment on current affairs and talk freely to show the millions of soldiers in their hearts. They raise themselves very high, think that the elegant palace of newspapers, disdain for other industries, and do not write gossip news to make themselves look vulgar and ridiculed by their peers.

Therefore, the entertainment section of each newspaper is really very, very bad.

But Garcia didn't know...is the entertainment sector a gold mine or a mud pit. Even if it was a technology-based newspaper, it would not cost any loss to his reputation. However, if he reduced his identity to entertain the public, if he could not succeed, his reputation would be destroyed in his lifetime.

But the idea of ​​this newspaper was that Mr. Liang was, even if he was unwilling to take on this job, he could only patiently persuade... or be persuaded.

"Mr. Liang, what's the direction of running this entertainment newspaper? We need to have very attractive characteristics to compete with other newspapers."

Garcia has been shaken, so Daliang has come up with his own "star-making plan".

And at the end, he concluded: "Brown is the first city star I want to launch. Now he is already in Saro Yanghong's hair. As long as he follows up and reports on his complicated life and emotional line properly, he can continue to be paid attention.

The biggest feature of our entertainment newspaper is that it gives the public a great sense of participation...

We create stars who live by them.

Invite them to participate in pet competitions, cooking competitions, singing competitions...

We don’t ask them about their views on current affairs, we just ask people on the streets for interesting things about their lives, and then let their names be published in the newspaper for everyone to see.

We can help them publish information about seeking things and help them deal with difficulties in life.

We talked to them about the private lives of celebrities and celebrities, making them feel that these people are no different from them.

We can also create a column to tell jokes.

Our newspapers let the people know that there are many things to be happy about in this world, and these things happen to them.

Then they will find that in addition to making them feel happy, these current affairs things are more heartwarming... How can you read entertainment news comfortably?"

Garcia was already shocked by what Daliang said.

What do you write in the entertainment edition of the newspaper now?

For example, reporting a horse racing. Interns and reporters will use their limited gorgeous words to write a fierce report on how the event is. They will use long texts to write about the body shape and bloodline of the horse racing and how lively the scene is.

Finally, there is the next horse racing list... and odds.

Perhaps only gamblers are interested in the last part of this report.

But what Daliang said to Garcia completely exceeded his understanding of entertainment.

Entertainment is not dry words, and entertainment that most people cannot participate in is self-interest. Daliang uses his understanding of entertainment to unfold a blueprint of the entertainment empire in front of Garcia.
Chapter completed!
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