If there is a work, it is adapted from a youth novel by a famous online writer, and two popular actresses from youth films serve as the leading role of the two female characters. The theme is a love triangle between best friends.

Then this thing is very likely to become a bad movie.

Well, this work is "July and An Sheng" directed by Chen Yang and written by him!

When the movie "July and Ansheng" was adapted, Chen Lin deliberately asked Chen Yang to avoid Annie's original work.

Many people hate Annie Baby and think she is very pretentious. Simply put, she is just a special show!

And this group of people accounts for a large part, so I really need to avoid Anne Baby herself.

Therefore, when writing the script, Chen Yang deliberately erased Anne's "pretentious" and "unnecessary" things and wrote the script from a critical perspective.

‘It must be remade into a valuable movie with something real in it, not a bloody youth film!’

In fact, it is difficult to make the IP "July and Ansheng" become a hit.

This thing doesn’t have the possibility of becoming a hit product at all. It is true that her books have good sales, but this thing is just a short story of 18 pieces of paper!

If it weren't for Chen Yang's desire to be the director of this movie, Chen Lin probably wouldn't have bought the copyright from Chen Le.

In 2o16, among the 272 new films released so far, dozens of works adapted from Ip are adapted, except for "A Smile Is Beautiful", "Whose Youth Is Not Confused", and "Brother Sleeping in My Bed" with 120 million, most of the other Ip adapted works have been miserable in box office.

Even the so-called top students with good box office, the Douban score basically did not pass the 6-point pass line.

Like "Murder Like the Years", "Summer of Bubble", "Happy Chang'an", "New Year on the Bite of the Tongue", etc., they all lost all their money and had a bad reputation, and even the original author was disdainful.

In short, in one sentence: All IP-adapted movies with the purpose of raising money are paper tigers and will eventually fall into the vast ocean of the people.

Ip has become rampant. During the promotional period, major movies will propose a new term called "phenomenal Ip". Ip has a vast number of

If the things that users recognize are used too much, it is likely to give people a rebellious mentality.

Therefore, Chen Lin and Fang Jianhao’s publicity strategy were mainly Weibo promotion, and they didn’t even do roadshows!

After watching the finished film, Fang Jianhao said, 'This is a good and boutique movie!'

Enough, among a bunch of bad movies, not to mention the finest, even if you just talk a little about the past, you can counterattack and become a masterpiece of reputation.

Besides, with "The Legend of the Gods" as a set, it is difficult not to reflect the excellence of "July and Ansheng".

Of course, this is not enough.

On July 28th, on the eve of the release of "July and Ansheng", Chen Lin wrote on Weibo: "Please go to the cinema to support "July and Ansheng" and see which one is better, my girl or Mr. Zhang Yimou!" He also specially accused Zhang Yimou.

Everyone knows that Ma Sichun started to become famous because of Shen Jiayi in "Those Years", so there is no problem with Chen Lin calling her "My Girl";

Zhou Dongyu, "Love of Hawthorn Tree" was selected by Zhang Yimou, a girl from Mou!

Make trouble!

Is this a positive provocation?

Many netizens expressed their interest, and even a group of boring stars became notaries, and even Zhalang also voted, "Which do you think "July and Ansheng" is more exquisite?"

...

On July 29th, "July and Ansheng" will be fully released!

The daily screening volume was only 11.3%, and it directly won a box office of 48.18 million. Compared with the box office of "The Legend of the Gods", which accounts for 34.7%, the box office difference is only less than 20,000!

Then, the next day, "July and Ansheng" doubled its box office with a reverse increase of three percent of the screening volume, and achieved a box office of nearly 90,000 yuan!

As for "The Legend of the Gods", the daily report was only 20 million!

In fact, "Legend of the Gods" has a very big background. The producers are China Star and Yu Dongbona founded by Xiang Huaqiang, and the co-producers include Alibaba Pictures and IQIYI.

Director Xu An has previously served as the deputy director of many classic martial arts films such as "New Longmen Inn" and "Huang Feihong: Men Should Strengthen Self-Enhancing". Later, he focused on film special effects and participated in the production of films such as "The Legend of Shushan" and "Painted Skin 2".

Three days on the weekend, the box office of "The Legend of the Gods" which has been announced by more than 400 million has reached 90000 yuan, and its reputation has been so bad that it has been so bad. There are all kinds of complaints that "in three years, there will be no worse movie than him. If there are, it must be its sequel."

Not only was the company Bona Film and Television shocked, but the two bosses of China Star, who were far away in HK, completely fell into a state of 80 million when they received two-day tickets.

However, no matter how limp they were, they could only calculate that they were not good at making a mistake in their skills. The money was not very good. After all, Bona has acted as a sucker and bought the mainland screening rights of "The Legend of the Gods" from Huayi for 100 million yuan!

Yu Dong was in trouble this time. He originally thought that no matter how bad it was, he should have a box office of one billion yuan. As a result, this situation is not only because the film is so bad, but there is no other reason!

"Ye Ning, you are really a blessing general. Once you come, we will avoid such a huge pit!"

Wang Zhonglei was still scared when he looked at the box office report this week.

In fact, when Huayi Brothers released the 2O16 film list at the end of last year, "The Legend of the Gods" was also among the 3D mythological blockbusters. But what is strange is that this year, whether it was the scheduled conference or the meeting at the Magic City International Film Festival, it was frequently made high-profile appearances, but Bona Film President Yu Dong. And judging from the subtitles of the investor before the final film was released, Bona Film became the producer and the party, and the name of Huayi Brothers completely disappeared from the entire film of "The Legend of the Gods".

It is said that because Huayi happened to be a replacement at that time, the new Huayi Brothers Film Co., Ltd., CEO, Ye Ning, wanted to change the release of "The Legend of the Gods", and China Star expressed its incompetence to accept it.

Then, Yu Dong wanted to get involved.

It is estimated that Boss Yu is more interested in reaching a strategic partner with China Star. Therefore, he directly bought out the mainland screening rights of "The Legend of the Gods" for one billion yuan.

As we all know, the weekly box office of a film often has an important impact on the final total box office. Liu Jia, an expert in Chinese film industry research and visiting professor at the Beijing Film Academy, told the Daily Economic News Film and Television reporter that according to normal circumstances, the weekly box office accounts for about 35% of the total box office.

If calculated based on this, the box office of "The Legend of the Gods" with a weekly box office of less than 100 million yuan may be around 200 million to 300 million yuan.
Chapter completed!