Chapter 51 Lei Jun
"Thank you, Director Chen, and I wish you a big box office success in "The Golden Captain"!"
Xie Nannan hung up the phone.
"Producer Chen, Director Chen highly respects you. He said you are the number one producer in the Chinese film industry. Do you have anything to say about this?"
After all, she is a professional host, so Xie Nannan instantly brought the topic back to the characters on the stage.
Chen Guofu hurriedly waved his hand: "I am not the first producer. It's too far away. I have many more failed works than successful ones!"
"Actually, I have a good relationship with Producer Chen..."
Then Chen Kun stepped forward and talked about his relationship with Chen Guofu, and Director Yang Qing also talked about the relationship between "Hotpot Heroes" and Chen Guofu...
Very harmonious.
Xie Nannan smiled and adjusted the atmosphere, while Zhao Liying and Qin Hao quietly ate soy sauce.
...
Lei Jun is a businessman, of course, he is a businessman with ideals and pursuits.
Lei Jun, who was already at home, suddenly had an idea one day: "I must try it out and see if I can start a world-class technology company and do something that benefits everyone in the world."
So he did this. In 2010, 4O-year-old Lei Jun brought his brothers to drink a pot of millet porridge and set up Xiaomi Company, focusing on the domestic mobile phone market.
At that time, the domestic smartphone market was dominated by Apple and Samsung. The quality of domestic mobile phones was uneven, and no mobile phone manufacturer could do so. So he devoted his energy to the mobile phone and vowed to make a cost-effective mobile phone.
In 2o11, Lei Jun made Xiaomi mobile phones. After Xiaomi's mobile phones were launched, the sales volume was very high. In 2o12, Xiaomi sold 7.19 million units, and in 2o13, it sold 1.87 million units. During this process, Xiaomi completed four rounds of financing and its valuation quickly exceeded 100 million US dollars!
Xiaomi has become a dark horse in the industry. Domestic manufacturers have begun to learn from Xiaomi's approach. Huawei Honor has even proposed to "imitate Xiaomi at pixel level"!
Although I learn from Xiaomi in business, domestic manufacturers hate Xiaomi in their hearts because according to the previous standards, ordinary flagship phones can be sold for about 4ooo, but after Xiaomi comes, all the rules have changed.
In the eyes of the public, about 2ooo, high cost performance is the standard of a flagship phone!
They can obviously make more money, but now they have to lower their profits.
Cutting off people's wealth is like killing parents!
Lei Jun’s Xiaomi’s existence is simply a cancer in the industry!
So, domestic mobile phone manufacturers have all overwhelmed public criticisms against Xiaomi.
Accuse Xiaomi of poor workmanship;
Accuse Xiaomi system problems;
Accuse Xiaomi of always trying to grab it;
Even if all the problems are corrected and you can’t scold the question, then just scold Xiaomi for its low price!
They know that Chinese consumers are used to being cheated by domestic products with high prices and low quality in the early stages, and have long formed the concept of cheap goods but not good goods.
If there is a little bit of public opinion, some people will suspect that Xiaomi is so cheap, it must be of poor quality!
I don't know where the quality is bad, but it must be bad!
Lei Jun could only say helplessly: I feel very lonely!
But even so, Lei Jun did not change his original intention. When facing the interview, Lei Jun still said: "I will do the best price-performance ratio to the extreme!"
Unfortunately, consumers nowadays no longer believe in the cost-effectiveness of things!
Purchasing Xiaomi phones has also become synonymous with pendants!
Killing and setting fire gold belt,
There are no corpses when repairing bridges and roads.
False propaganda, advertising bombardment, low distribution and high price, arrogant and arrogant, and big shop bullying customers are good products and everyone likes them;
Making products steadily has become a bargain, and it’s so bitter!
"Mr. Lei, why don't we find a spokesperson too!"
“…Who are you looking for?”
"I know someone. As long as he is willing to endorse Xiaomi, there will definitely be many consumers who are relieved about our products!"
"who?"
"Chen Lin!"
...
The meeting place was Chen Lin’s office.
Everyone knows that Chen Lin never accepts endorsements - except for ‘Erguotou’!
There is no way, I am afraid that my dad will buy fake wine.
There is also a Dior endorsement, and there is no way. As a famous director, Chen Lin always has to attend cocktail parties, film festivals, or award ceremony, and there is always a partner who can help match clothes!
When Lei Jun heard the analysis of several employees, he felt that Chen Lin's image and style of behavior could indeed have a good impact on Xiaomi, so he decided to visit him in person.
"Director Chen, I am Lei Jun."
"Hello, Mr. Lei, are you having tea?"
Although Chen Lin didn't know the purpose of Lei Jun's visit to him, he probably wanted to find him to endorse a certain phone under their jurisdiction.
Alas, mobile phone manufacturers are so crazy nowadays. Every time they release one, they find a spokesperson and then place advertisements in various ways.
I feel that the competition between mobile phones is no longer the quality of the mobile phone itself, but the spokesperson!
Chen Lin was very disgusted with this aspect, so his artists consciously refused to endorse the mobile phone. Liying originally wanted to cooperate with ii and participate in a shareholding with her personal image, focusing on a phone called Xiaogu, but was directly stopped by Chen Lin.
The reason is very simple, ii is a mobile phone brand under Leshi.
It is not an exaggeration to say that the relationship between Chen Lin and Lei Yue is like the same as water and fire. How could it be possible for your wife to cooperate with them?
Some time ago, vivo and Huawei all proposed to invite Zhao Liying to be the spokesperson for mobile phones. Zhao Liying thought about it but refused.
She knew that her husband didn't like these mobile phone brands that liked various promotions and boasted about.
"Thanks."
Lei Jun took a cup of tea that Chen Lin poured, and then spoke: "I wonder what Director Chen thinks about Xiaomi?"
"Opinion? It's beneficial to the country and the people!"
Chen Lin naturally answered.
Regardless of whether Xiaomi is a drip or not, it has indeed lowered the level of most domestic smartphones.
It is hard to imagine that Huawei or Oppo actively cut prices in order to make smart phones available to ordinary people across the country.
Except for Xiaomi and Lei Jun, other companies cannot do such things!
This is true. Without Xiaomi, the domestic mobile phone market is no different from a few years ago. Apple and Samsung are still the mainstream.
"Then, is Director Chen interested in taking over the image endorsement of our Xiaomi mobile phone?"
Sure enough, Lei Jun mentioned his purpose next step.
"Sorry, Mr. Lei, I usually don't accept endorsements, and to be honest, I'm too lazy to die. Even if I accept endorsements from one of your mobile phones, I probably don't have much time to promote them for you. I'm too busy this year..."
Chen Lin doesn’t know much about domestic mobile phone brands, but he probably knows one thing. At present, Xiaomi is a collective dislike, Huawei is awesome and can block bullets, while oppo and vivo are advertising throughout the TV station.
"It's okay, Director Chen, you just need to help promote it on Weibo..."
Chapter completed!