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Chapter 52: The coming of July

As the market openness deepens, Chinese-language film protection month is no longer as blatant as a few years ago.

In fact, at the beginning of the Chinese-language film protection month, everyone was tacitly informed, from May to September.

The summer season is the schedule for the collective release of Hollywood blockbusters, and the time is also between May and September.

Therefore, what Chinese-language film protection month protects is the unrest in which domestic films should not be invaded by large productions.

Now, the General Administration does not dare to arrange the domestic release time of Hollywood blockbusters so ostentatiously, but there will be at least one month for two months in the summer, so there will be no Hollywood blockbusters released!

Either July or August.

Generally speaking, it is mid-June to mid-July, of course, no one can tell this thing.

With the increasing rise of the Chinese market, Hollywood attaches more and more importance to the Chinese market. Therefore, many large-scale popcorn movies are concentrated in May and June, or simply moved to September.

They are very clear and respectful of the General Administration's sincere intention to protect domestic films.

If Hollywood movies are allowed to rage, domestic movies will never have room to start!

Therefore, many domestic movies with box office pursuits are basically concentrated in the summer vacation.

Especially in 2015, 37 movies were released in July!

The one who fired the first shot was undoubtedly "The Taoist priests descending the mountain" that Brother Chen Kai had been preparing for for a long time.

"The Taoist Down the Mountain" is the most inaccurate work of Director Chen in the past ten years. Even if "The Virgin" had pictures to praise at the time, and the box office results were also good.

"The Taoist Goes Down the Mountain" is a completely bad movie. It seems unfathomable but inappropriate, indiscriminate, and messy!

Sister Zhiling, who has starred in "The Story of the Tomb" and "Fuchun Mountain Residence", was whipped into the body again!

"The Taoist Down the Mountain" is not inferior to the first two!

Many people 'praise' Sister Zhiling, who has practiced to the level of Nicholas Cage in her later years!

Many viewers who have watched "The Taoist Goes Down the Mountain" have questioned, "Is "Farewell My Concubine" really the work of Brother Chen Kai?"

In addition, the scenes of the house people in the movie are not deleted at all, which is very disgusting.

Why can the remake of Ke Zhendong's scenes in "The Legend of Monster Hunt" be preserved by the Fang people in "The Taoist Magi Down the Mountain"?

In response, the crew of "The Taoist Goes Down the Mountain" answered: "The director felt that it could not affect the effect of the entire film because of an actor, so the camera was not cut off!"

Who doesn’t know it’s because they have a good father!

Then, the box office of "The Taoist Goes Down the Mountain" did not meet expectations and its reputation was bad. Chen Hong came out again to find an excuse to "someone ruined a movie!"

OK, you won!

Er Dongsheng chose "I am a passerby" and "The Taoist priest went down the mountain" to pk on the same stage.

The movie has a good reputation, but unfortunately there is no support from any celebrities. The box office is very poor. As of the time of the downward tier, the box office is only 60 million.

These two movies did not make a good start for July, and the box office did not rise as expected.

Then, on July 9, Guo Xiaosi arrived as scheduled with "Tiny Times 4".

As the "king" of the summer season, Guo Xiaosi's "Tiny Times" series has been scolded for three years, but he still insists on filming for three years!

No matter how you scold me, there are still a bunch of fans rushing to pay.

The daily box office was 100 million yuan, with a daily schedule of 48.o5% and a record of 67,000 yuan, setting a record of the daily schedule of domestic films.

At this time, there should be keyboard warriors appearing.

However, before the audience could not even slander him, He Jiong took his directorial debut "Gardenia Blossom" to the market the next day.

The movie showed strong appeal on the day of release, after all, Li Yifeng from He Jiong's family is still very marketable!

Especially in 2015, young and handsome actors are still a compliment, and domestic movies have not yet been staged and were collectively played by young and handsome actors.

It achieved a box office record of nearly 100 million yuan per day and became the champion of double box office and attendance in a single day, leaving a very impressive record in the history of domestic 2D films.

Then, a bunch of bad reviews gushed over like a tide, successfully rescuing the reputation of "Tiny Times 4" that has fallen into freezing point and Guo Xiaosi!

"Entertainment movies can be a big bad movie even if they don't have an abortion, no breakup or fight!"

"I have a specialty in my career, and I feel that the plot content is only 5 minutes. It is rare to be able to film for so long."

"This movie is so bad! No matter how hard Amway is, he is trying to persuade me how delicious this piece of chocolate-flavored shit is. In the impetuous era of money-making, it is not your turn to make a movie with the Xinhua Dictionary, and it is not your turn to "Gardenia Blossom"!"

As He Jiong's friend, Huang Lei was very dissatisfied and felt that the audience did not understand "The Gardenia Blossom". Yes, it was as if the audience did not understand "Trouble Family"!

So, these two are definitely good friends, and they even make bad movies in the same posture!

...

He Jiong's connections are really not a big deal. "Gardenia Blossoms", which took two months to film, have almost been featured in the signature variety shows of major satellite TV stations across the country.

He even made an debut on "Everyday Upward" for the first time, and the same stage as Wang Han on the stage of "Everyday Upward"!

At the same time, before the movie was released, half of the entertainment industry had the news of congratulating the release of "Gardenia Blossoms".

Even Zhao Liying and Hu Ge, who were busy promoting "The Monster Hunt", both turned around.

To be honest, Shen Lin was particularly afraid of receiving a call from He Jiong.

What if he asks Shen Lin to help promote the movie, how should he refuse?

Fortunately, Teacher He is a person who wants to save face. Although he knows that Shen Lin's reprint can bring a total of 100 million yuan, he always believes that Shen Lin will see the advantages of "Gardenia Blossoms"!

Then, on July 11, the second day after "Gardenia Blossom" was released, Shen Lin updated a Weibo: "Damn it! I was so excited when I watched "Journey to the West: The Return of the Great Sage". This is the correct way to open domestic animation! Let me go to the cinema to see it, this time it is domestic animation!"

Well, that's it.

Many netizens who originally wanted to watch Shen Lin complain about "Gardenia Blossoms" or "Tiny Times 4" were very upset.

"Stick people! Why not?"

"Is Shen Lin still Shen Lin?"

"Why don't you scold me? Didn't you say you should treat everyone equally?"

Nonsense, if I swear He Jiong, how can I meet him in the future?

The two bad movies "Tiny Times 4" and "Gardenia Bloom" account for nearly 80% of the market's schedule.

On the first day of its release on July 1o, "The Return of the Great Sage" only received less than 10% of the screening.

However, "The Return of the Great Sage" maintained the highest attendance rate.

Shen Lin specially raised the flag and shouted for this conscientious domestic animation on Weibo, and Shen Lin's vision was notoriously accurate.

Immediately afterwards, on July 11, its film schedule rose by about 5 percentage points against the trend, with a single-day box office of nearly 40000, an increase of more than 10% compared with the first day;

On July 12, its screening rose by five percentage points again, with a box office of over 60,000, an increase of over 40%. "Tiny Times 4" and "Gardenia Bloom" were successfully surpassed by the same period.

Chen Lin is very happy because a good movie has received the treatment he deserves!

Huayi was very unhappy;

It’s unhappy to have fun;

The light was also very unhappy.
Chapter completed!
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