"Both are movie masters. I would like to ask, with the Internet, big data has entered the film market. Do you think this is a good or a bad thing for movies?"

The Magic City Film Festival has invested in this time, and even the hosts are customized in high-end customization, and Wang Han was invited!

"I'll talk about it first, just treat it as a throwing brick and attracting jade!"

Spielberg was still confirming what Wang Han said with the translator, and Chen Lin took the initiative to signal the host, "Also, Brother Han, I am still far from the master, and at most I can only be considered a filmmaker with pursuit!"

"We are discussing the close connection between big data and movies and TV series production! I think the two cannot be equated! Any producer who wants to rely on big data to shoot an excellent movie, I can guarantee it, it is absolutely impossible!"

"These two are contradictory in themselves!"

"First, big data was proposed by Internet companies. The so-called big data refers to the traffic occupied by filmmakers!"

"BaT-based Internet companies think that they can infer the success or failure of a movie from big data, and then they did the same. I wanted to talk about Alibaba's movies at the beginning, but unfortunately, our Alibaba Pictures has not yet launched the movies, so let's talk about "Golden Age"!"

"Many people know "Golden Age" and also know that it is a very good art film. Before it was released, various big data, Baidu index, Weibo popularity, and number of discussions on the post bar all show that it is a good box office movie. Big data shows that its box office can reach at least 300 million to 500 million.

"The reality is cruel. As of the time of release, the box office results of "Golden Age" have not exceeded 7ooo million!"

"The production and promotional costs of "Golden Age" were about 100 million yuan, and the box office of 700,000 yuan was not recovered!"

"From big data analysis, Xu Anhua, the director of "Golden Age", is known as the best director in China who can shoot art films; starring Tang Wei, a literary goddess, has a lot of strength and idol supporting roles. Such a lineup cannot imagine the reason for the box office failure, and the publicity is also very powerful. It has been on the Weibo hot search list for several days in a row, and the Baidu index is also very high."

"Why did the box office fail miserably?"

"It's very simple. Audiences don't like such movies. No matter how advanced the big data is, I guess they can't analyze the audience's preferences - especially the audience's tastes change very quickly!"

“Is big data really reliable?”

Chen Lin looked at the audience and asked: "Do you know how big data from the beginning of my movie "Operation Mekong" shows how much box office can it be?"

Before the audience could respond, Chen Lin replied: "800 million!"

"When will the box office of my Chen Lin be below 100 million? I mean commercial films, "Carol" will definitely hit a new box office low. If it weren't for the Oscars, I wouldn't want to release it, so I just put it online for everyone to watch it!"

"It is very stupid to use big data to judge the box office of a movie! But our Internet companies don't understand these. They are willing to find small fans and young actors with their own traffic system, and think that they can earn enough box office by relying solely on fans!"

"This method of shooting movies completely goes against the production process of movies and TV series. I will never do this! I also oppose movies made like this."

"In fact, in addition to the most intuitive box office and movie reputation that big data can bring us, there will be no other things. Real filmmakers should not be eroded by capital!"

Chen Lin was about to sit down when Wang Han suddenly asked: "When it comes to capital invasion, it seems that you are also a capitalist!"

"…Brother Han, we are talking about movies, and it has nothing to do with the value of the filmmaker."

Chen Lin quickly explained.

"Mr. Steve, what do you think of big data?"

Wang Han smiled and then shifted the topic to Spielberg.

"Actually, I didn't understand what you mentioned in the IP and big data at the beginning. Now I understand it a little bit. I think Chen Lin is right. The matters of movies should be left to those who understand movies. God belongs to God, and Caesar belongs to Caesar!"

"If a movie can really judge success or failure by relying on just a few strings of data, then we directors will have no reason to learn!"

"No investor is willing to accept failure, so will the movie fail?"

"Of course, the existence of big data is very meaningful, for example, our "Jurassic World" this time."

Spielberg chatted for a few words, and then brought the topic to "Jurassic World".

The main purpose of people coming to China is to promote movies.

"Every big production in Hollywood is equivalent to gambling. How can we ensure the success rate of gambling? Of course, market feedback is needed. Through the results of market feedback, we roughly know how many people will be willing to pay for "Jurassic World" and then start the project. If there is no big data to support it, we will not start a project casually. After all, not every big investment can recover the cost!"

Steven Spielberg is not only a director, but also a well-known businessman. The original "Jurassic Park" made him and the world make a fortune.

Unfortunately, this guy went to set up a DreamWorks and stood completely opposite to the old production company.

Then I'm sorry, I'll kill you!

DreamWorks went bankrupt.

Spielberg is fine, after all, his connections and directorial skills have not been lost.

The six major Hollywood players are still rushing to cooperate with him.

This time, "Jurassic World" is a project he and Global invested together.

"So, in your opinion, Internet big data has a good protection for the production of movies?"

Wang Han directly summarized Spielberg's meaning.

"That's right!"

Spielberg nodded.

"Chen Lin, are you still sticking to your previous point of view?"

Wang Han looked at Chen Lin, and the latter shook his head: "Maybe the market is different. What we call big data mainly refers to actors rather than directors or producers. Most of the works that North American audiences expect from them refer to the work themselves, not actors!"

"The Legend of the Heavens" is a big-produced TV series I invested in and produced. The most popular traffic actor Lu Han is definitely the most suitable actor given by big data.

Then what?

The ratings are awful!

Being scolded Cheng Xiang!

In contrast, in "The People's Righteousness", there are more than 70 veteran actors in the whole play, none of them have their own search physique, and what about it?

It created a ratings myth, and everyone praised it.

After Internet companies entered the market, they brought funds. Our movies can use the best technology in the world, and we can also hire Hollywood directors and Hollywood A-level actors.

Then what?

Has the film market become more popular?
Chapter completed!