Chapter 42 Propaganda and Effects
"As a filmmaker, I know in my heart that "Carol" is the correct way to open Cannes, and "Mekong" is suitable for theater screenings!"
In a few simple sentences, I returned to the questions in my hearts.
"Can you ask, why do you want to make a movie like "Carol"?"
"I have always been filming commercial films, but I was itchy occasionally, so I made an author movie. "Carol" happened to me. I was not going to shoot it myself. I believe everyone knows that at last year's Golden Horse Awards, Mr. Gong Li failed to win the Best Actress Award for some irresistible factors. Who am I? Everyone knows. I was on the scene at the time, how could I bear it? So I told the Taiwanese media that I wanted Gong Li to win the Best Actress Award! Fortunately, Mr. Gong Li won the Best Actress Award this time..."
"So when will we see this Palme d'Or in the cinema?"
"…This is probably until January. North America is preparing to attack the Oscars, and I have to cooperate with them."
While talking, he signaled Zhu Zhen to quickly enter the next topic.
This is the promotion of Operation Mekong, not the promotion of "Carol". What does it mean to talk about so much about "Carol"?
Are you very unhappy if you didn’t see Yu Dong?
"Okay, let's tell us the behind-the-scenes story of "The Mekong"!"
After all, Zhu Zhen is a professional host. He quickly got Shen Lin's meaning and immediately changed the topic.
Shen Lin held the microphone and pondered for a long time.
"Actually, filming "Operation Mekong" was a complete accident for me. The director Bona was not me at the beginning, but a HK director, Lin Chaoxian. Later, the Ministry of Public Security met me and suggested that I was very interested, and then took over the project. Thanks to Director Lin Chaoxian. If it weren't for his detailed information, I would never have completed the preliminary preparations within half a year!"
"Many people say that this movie is a bit exaggerated, saying that personal heroism is too much! I don't deny this. After all, a commercial film requires commercial elements and requires heroes! There are also many such movies in Hollywood. Why don't you condemn them, but target us like this?"
"The real anti-drug police are no worse than in the movie. In fact, we were going to invite some anti-drug police to come to the stage with us, but they were unwilling to say that the drug dealers could not see their true face. They said that a comrade was accidentally exposed, and then his parents were all killed by the crazy drug dealers!"
"Now there are many people criticizing our country and government on the Internet. I admit that they did not do well, but the motherland we criticized was our strongest backing in critical moments. In the Mekong tragedy that year, the thirteen lives were so heavy, and the sewage poured on them by criminals was so dirty. It was the motherland that washed away their grievances, defended their dignity, and cleared them up."
"I want to tell these people through such a movie that the reason why you can't see the darkness is because countless brave people block the darkness in places you can't see. There is no such thing as quiet time, it's just that someone is carrying the burden for you. Your current stability is how much the price paid by those lovely people who stick to the front line!"
"Just as Brother Hanyu said, there are some people who you don't praise, no one in the world knows their existence, and no one knows what sacrifices they have made to protect our national security."
"I said we are patriotic traitors, and I am a little pink! I just want to tell these people! A young man with a strong spirit and a strong Chinese man! Patriotism is the most important thing every Chinese should do! Not only will I shoot this "Operation Mekong", next, I will also shoot several main theme movies!"
Chen Lin's words made the entire scene fall silent. After a while, applause sounded!
"Director Chen, you said it very well!"
Host Zhu Zhen was also excited and burst into tears, "Many viewers who watched the movie were very concerned about how Xiaotian was in the movie? Can you tell me?"
"Xiaotian? Wait a moment!"
Chen Lin stood there and shouted directly: "Xiaotian, Xiaotian!"
Then, a yellow shadow ran out from behind the scenes, waving its tail to look at Chen Lin.
"sit down!"
Xiaotian sat down obediently, Chen Lin looked at Zhu Zhen and said, "Of course we Xiaotian is lively. Thanks to the makeup artist in the crew. I almost cried when I was filming!"
The appearance of cute people attracted cheers from all the audience, including media reporters.
Damn, Chen Lin and the others didn’t shout so enthusiastically when they came on stage!
After chatting for a while, the instructor took Xiaotian away. Chen Lin looked at Xiaotian's back and said, "Actually, Xiaotian is my son-in-law. Our Dahei successfully borrowed seeds some time ago, hehe!"
"You are using your power for personal gain!"
Zhang Hanyu and Huang Xuan looked at each other, and then Huang Xuan stood up: "At that time, I wanted my Dahua and Xiaotian to pair it, but you rejected it. The next day, you asked Zhao Liying to bring Dahei from China!"
"…Well, Zhu Zhen, let's go to the next stage!"
Chen Lin deliberately did not look at Huang Xuan's angry expression, and said to the host with a natural expression.
The audience, including a group of media, were having fun again.
Yu Dong was already very happy. This is the correct way to open publicity!
A few days ago, although the box office of "Mekong" was not low, and when it was promoting, several main creators also tried their best, but they just had no promotional points.
The only promotional point is the sentence Zhang Hanyu wrote on Weibo.
Without a promotional point, no matter how powerful the box office is, it is difficult to have momentum!
...
After the promotion of the Magic City Station was over, the next day, Chen Lin led the main creators to appear in the Shenzhen Stock Exchange.
Shenzhen Stock Exchange itself is one of the top ten ticket warehouses in the country, and at the same time it is also one of the most drug-prone cities in the country!
The Shenzhen City police took the publicity of "Operation Mekong" as an opportunity to directly launch anti-drug propaganda on the first-hand control drug control.
In order to cooperate with the Shenzhen Stock Exchange police, the entire promotion of "Mekong" mainly focuses on the harm of drugs. It doesn't matter if the sun is still full of witty words, winning the warm cheers of the audience.
Day 3, Yangcheng;
On the fourth day, the mountain city, the capital of Shu;
Day 5, Xi'an;
The sixth day, Lin'an;
Day 7, Suhang;
Day 8, Ezhou;
On the ninth day, I finally returned to the imperial capital!
After returning to China on May 24, Chen Lin ran all over China for publicity in the next ten days, and his pace was spread across the ten-vote city.
The effect is very significant. As of June 3, Operation Mekong, which was released for 14 days, won a box office of 1.8 billion, and it is just around the corner.
Bona and Light were so happy that they thought that 1.8 billion in two weeks would be very likely to reach 300 million?
Chen Lin knew very well that the maximum "Mekong" was 2.2 billion, and it was impossible for 2.5 billion, because "Jurassic World" was about to be launched!
Chapter completed!