After the premiere, I exchanged a few greetings with the guests present, and then the actors left the theater.

Chen Linze and Li Xiaoping talked about marketing and promotion in the car.

The light where Li Xiaoping is located has long evaluated "33 Days of Love Break". The script is very readable, but there are too many lines and always look swaying. It feels like I am watching the TV script.

Moreover, the director is a newcomer, and the actors are similar. Heralds and Bai Baimao are a star, and the topicality and attention are not high.

Almost none of them are plus points. If you use conventional publicity routines, you can basically predict the results.

According to Chen Lin's opinion, this movie cannot be suitable for everyone, so it must be targeted!

The audience targeted is the youth group.

Taking Weibo and major websites as propaganda positions, "33 Days of Love Break" takes "emotional nostalgia and venting" as its main demand, aiming at the post-85s and post-90s college students and white-collar workers, turning the movie topics into social topics, closely following the keywords of "breakup" and hot topics, constantly creating topics.

"It is best to resonate with the heart."

With topics, the box office revenue will be good!

The two discussed for a long time and determined the promotion plan for the movie after the release. Chen Lin could finally go home and have a good sleep!

The next day, Chen Lin got up and turned on the computer, searching casually. Almost all websites were reported by "33 Days of Love Break".

"There are too many commercial directors in China who want to play differently, but Chen Lin is an anomaly. His movie is very simple, and the atmosphere is completely driven by the plot to make the audience happy, and he really did it. "33 Days of Love Break" is impeccable, both the actors and the lines are impeccable!" Groom News.

"In "33 Days of Love Break", I like Bai Baihe, Herald and Zhang Jiayi the most. The characters they portray seem so real. In modern life, there is indeed a need for such a real person, instead of putting himself in a condom all day long and disguising himself as a person who doesn't even know who he is. A broken heart can best reflect the human world. What Bai Baihe and Herald are people who are capable, have ideas and are passionate about life. In just 33 days, Huang Xiaoxian was able to gain new love because of her own charm, straightforwardness, smartness, smallness, and dependence. Bai Baihe interprets this role very well. Herald is also excellent. Although he will put himself in a small condom, when needed, he will bravely jump out, accuse the other party of his mistakes, and express his most direct feelings."

Many media have given praises such as "the most down-to-earth realistic urban-themed film in recent years", "a good movie that is beautiful, good, crying and funny", "We finally have a domestic modern version of healing movies".

Many netizens recommended the movie "After watching "33 Days of Love Break" on the forum, they found that there would be Wang Xiaojian and Huang Xiaoxian beside you and me."

"She starts laughing from the first minute, and laughs until the end. This is the movie we have been waiting for. We don't show off, have good stories, have good actors and directors, and have ranked first in the national film recently."

The film critic also made efforts, and the famous film critic Zhang Xiaobei said, "This is a movie I am willing to recommend to my friends."

There is also the recommendation of celebrity friends. He Jiong wrote on Weibo: "I am quite emotional, and my recommendation may not be that heavy. However, "33 Days of Love Break" should really be watched."

"My good friend Chen Lin's first movie "33 Days of Love Break" was launched online. Please support me!"

This is Yang Mi’s Weibo.

Although these sisters did not come to the premiere, they still had the intention to help the boxing.

The theater industry is also very proud of its appearance, with 33% higher than the current release of "Single Man and Women"

Not all good things, but many media said that the film was made in moderation, especially the Southern Metropolis Daily directly said that this movie was a regression in the Chinese film industry!

It doesn’t matter, Chen Lin doesn’t care about their evaluation anyway!

Then there is a roadshow!

Movie roadshow refers to pre-screening in the cinema, communicating with the theater manager, the media, and the audience, promoting the movie content, selling points, and asking the theater manager for film support, exposing the movie promotion information to the media, communicating with the audience of fans and reputation, and conveying the movie emotions.

The word roadshow was brought by HK movies in the golden age. It was developed by our mainland director Deng Chao. Deng Chao's "Breakup Master" was able to achieve a box office of 660 million under the pressure of "Transformers 4", which has a lot to do with his crazy roadshow!

In order to promote "Breakup Master", Deng Chao and Yu Baimei and his main creative team started a national roadshow. For more than half a month, ten theaters were held a day and ten events were airborne in a city every day, and only slept for 2 or 3 hours a day!

"33 Days of Love Break" doesn't need to be so crazy because it doesn't have many opponents and is full of topics.

But a decent roadshow is still to be carried out.

Especially the top ten ticket cities, Beijing, Magic City, SZ, Yangcheng, Shudu, Hanyang, Shancheng, Jinling, Yuhang, and other places, Chang'an, the old home of the Emblem.

Change your clothes and go out.

At around 11 o'clock in the evening, the group arrived at the Magic City.

The publicity in Beijing has come to an end. As the second only to the movie ticket store in the Magic City, the publicity must not be vague!

"It's so loud! It seems that our movie is really going to explode!" Bai Baihe looked at her phone excitedly in the driving Toyota business car.

"Haha, now believe what I said!"

Chen Lin looked at the heralds happily, with a hint of despicability in his eyes.

"But I still find it a bit incredible!"

The overwhelming publicity of major websites is comparable to last year's "Let the Bullets Fly"!

"The main thing is to do a good job of publicity!"

Chen Lin looked at the billboards erected by the roadside with some clarity.

In fact, for movie promotion, the most important thing is to spend money!

The small investment that many movie fans talk about is big rewards - "The Legend of the Ghost" has achieved a box office revenue of over 10,000 US dollars, which is a miracle!

But Paramount behind it spent about $10 million in publicity!

For movies, there are examples of small profits, but there will definitely not be many.

The filming of "33 Days of Love Break" was originally RMB 9 million, but its promotional cost has reached RMB 20 million!

According to the publicity strategy formulated by Light, this price will continue to rise, and it is estimated that it will eventually reach 30 million!

"The box office results on the first day were almost the same at this time, how much is it?"

Commander Ma also followed, and she even cared about the box office more than the main creator herself.

It’s understandable that I hope my husband will be successful!

The Emblem was also intrigued at this moment, no longer as he was half-dead. As the starring actor, he was indeed tired for several days.

"I'll ask Sister Li."

Chen Lin dialed the phone.

After a while, he closed his cell phone with a serious expression.

“37.8 million!”
Chapter completed!