Since 2012, Oscars have started to have a fixed awards venue - Kodak Theatre.

Kodak spent $7.40 million to obtain the naming rights of the theater for 20 years, and in addition, it also pays $3.60 million to the theater owner cIm Group every year.

However, in 2012, 10 years later, the poorly managed Kodak filed for bankruptcy protection and terminated the naming contract.

In the same year, cIm Group announced that it had signed a 20-year naming contract with Dolby Laboratory, a sound technology company.

From then on, the Kodak Theater was officially renamed "Dolby Theater", and the Oscars ceremony will be held here until 2033.

American media commented that for the entire film industry, the Oscars are more like a large-scale film industry advertising film.

In terms of advertising alone, it is estimated that this year's Oscars can bring nearly $100 million in revenue just in advertising alone.

Of course, the Oscar broadcast fee paid by aBc to the academy is as high as 80,000 yuan!

During this year's awards ceremony, the average advertisement was broadcast 11 minutes per hour, which was about 15% higher than the average in recent years.

What’s even more speechless is that advertising fees only increase but not decrease!

Each ad that was inserted in the Oscar live broadcast was sold for an average of $1.76 million, with a playback time of 30 seconds, which is equivalent to nearly $60,000 per second on average.

According to data released by Kantar Media Consulting, from 209 to 2013, Coca-Cola paid about US$41.5 million in advertising fees, and non-catering brands such as Hyundai Motor also spent huge amounts of money.

Of course, whether it is selling advertising to make money or entertainment to the public, Hollywood is actually the biggest winner of the Oscars.

But deducting these money-related interests, what we prefer to believe is that people love Little Golden Man to miss any opportunity to create excellent works of art.

...

The music suddenly rang out, and the Oscar was about to kick off. Then Ying Bao held Shen Lin tightly with one of his hands.

My sisters are so despair!

After staying in the United States for two months, she didn't understand many subtexts involving American history, except for daily terms!

The host couldn't understand the jokes, and Shen Lin laughed, and she followed her laughed. Shen Lin stood up and ovated, and she also stood up and ovated.

In short, follow Shen Lin's expression and change your expressions and actions at any time!

King of Sunglasses was sitting in the center wearing a black suit. Shen Lin turned his head and glanced a few times. The two nodded to meet each other.

To be honest, Shen Lin has no special impression of the King of Sunglasses. Many people say that he is awesome, the lens is smooth and the world is invincible!

OK, you are right!

This year's host is Alan DeGeneres, a well-known talk show host in the United States and the host of "The Allen Show"!

It is definitely a good admission for hosting the Oscars across the United States. Compared with the 2017-year 2017, Allen has made significant progress, at least the jokes he told made the audience burst into laughter.

I first teased the celebrities, but almost all the nominated actors did not fall!

Of course, he did not give up the opportunity to tease "Dallas Buyers Club". The camera was given to Shen Lin, and he just smiled.

After a 15-minute opening performance, the awards began!

The Oscars lasted about 3 hours, and nothing was a pity to eat - this year's exception, Alan DeGeneres ordered 3OOs pizza takeout!

But this is an example. A three-hour award ceremony, with 23 nominations, and every winner on stage, you have to stand up and applaud.

Alas! It’s simply a torment, especially those who don’t win awards!

The first one to present the award was Anne Hathaway, who presented the award for Best Supporting Actor.

Anne Hathaway is an alien among Disney's youthful idols. Not only did she not fall away from the entertainment industry like other idols, but she successfully turned around with her outstanding vision and acting skills and became the best supporting actress at the last Oscar!

Although she has been criticized for not being popular with the audience, she still keeps having sex!

The winner was Jared Leto, whose award speech aroused the audience's encouragement.

Tonight's Oscars are destined to be surprising. There are ten nominations for "American Scam" and nothing has been won. "Gratio" has become the biggest winner, and "Twelve Years of Slave" has won a bunch of props and supporting actress awards!

Best Supporting Actress was given to Black actress Lupita Nyono.

Nearly halfway through the award ceremony, Chen Lin and Ying Bao watched the fun all the time.

"Dallas" also won the best makeup and styling prop award, but not many people care about it!

The first half was not that big highlight. By the way, Allen used a mobile phone to take a selfie with Samsung ga1axy                                                

In addition to the first two nominations received by "Dallas", there are only four nominations: Best editing, Best original script, Best Actor and Best Picture. According to the tradition of the Oscars, the awards time for these awards is generally relatively late, and the award ceremony is more than halfway through!

So much so that the award ceremony was over halfway through, Chen Lin and Ying Bao were hungry!

By the way, watch the other people fight.

"The Grandmaster" received two nominations for Best Photography and Best Clothing Design, and accompanied him all night!

The best edit, "Dallas Buyer Club", appeared again, but it could not avoid the fate of running around. The best edit was won by the crew of "Gravity".

According to general thinking, you have a very high chance to get the best video. The best video is the recognized weather vane of the best video!

Chen Lin suddenly became a little nervous. Will "Gravity" win the best film?

Could it be that "Georgement" has become a fisherman because of too much targeting "Twelve Years of Slave"?

Just as Shen Lin was worried about gains and losses, Penelope Cruz took Robert De Niro to the podium.

Robert De Niro spoke, Penelope only needed to stand beautifully, "The screenwriter's heart is very scary, lonely, crazy, and even caffeine-related, and he was disabled because of the delayed draft..."

In fact, the words spoken by these literary award presenters were written by all Oscar screenwriters.

It was already agreed before the awards were presented that they would prepare the lines. If you accept the lines, then rehearse it. If you don’t accept it, please exit as soon as possible.

This is an Oscar ceremony, and there is never a shortage of people who want to show their faces.

Of course, there must be people like those who think they are very smart and humorous, who suddenly change their minds when they come on stage and act according to their own ideas. Such people will only be on the Oscar blacklist and it will be difficult for them to serve as award presenters in the future.

"Let's take a look at five movies that won the best original script, Spike Jones "She" Eric Higg, David O. Russell "American Scam", Bob Nelson "Nebraska", Woody Allen "Blue Jasmine", Shen Lin "Dallas Buyer Club"... The winner is Shen Lin!"
Chapter completed!