Chapter 2 Super Bowl and more
The Level Bowl is the highest-rated program in the United States, and the total number of viewers in the entire awards season is not as good as the previous level Bowl!
The ratings of 120 million people are almost half of the population of the United States!
How about the Oscars? The number of viewers is just over 30 million every year!
The Bowl is not held regularly every year, but it is the last Sunday of January or the first Sunday of February.
The 2o14th grade bowl was held on February 2 local time, with the Seattle Seahawks vs. the Denver Broncos.
Chen Lin had no interest in football. He came to the United States just to receive the advertisement for "Interstellar" as soon as possible. Of course, the three major guild awards will be announced soon!
According to the PR strategy he and Bill had discussed before, the three major guild awards are the key.
Regarding the final ownership of the Oscars, Chen Lin will do his best no matter how lazy Chen Lin is. Therefore, he rushed to the United States on the afternoon of the second afternoon of the Lunar New Year.
...
Hilton Hotel in East Side, Los Angeles.
It’s not that he doesn’t want to go to New York, which is already crowded, and this year’s Bowl is held in New York!
Chen Lin sat barefoot on the sand, holding the remote control and changing the table boredly.
After all, he knows nothing about rugby!
After finally reaching the end of the half, Chen Lin hurriedly locked in aBc TV station.
The midfield show and midfield advertising sessions are here!
This year's midfield show is Mars and Red Peppers.
Originally, only Brother Mars was invited, but the guy might feel that he couldn't control the scene, so he invited Red Lai Pepper to make a midfield show stage together!
Chen Lin doesn't like the American performance style very much, but he is still quite interested in advertising and stares at the TV for a long time.
Finally, the advertising time has come!
Many people may not be very clear about it. They think that the advertisements that can be in the top bowl are all used by rich companies to promote their own products or companies. This is not wrong, but if you want to attract more audience attention, the advertisements need to be very creative!
Most of the advertisements in the midfield show are very creative and beautiful!
Finally it's the turn of Interstellar ad:
Eighty years ago, all plants on the earth fell into withering, vegetation began to decrease on a large scale, and sandstorms raged the entire earth. There is no doubt that the earth is no longer suitable for survival!
‘A wormhole appears near Saturn, and we need to travel through him to find a planet suitable for our human settlement!’
‘Wow! What a high mountain!’
'This is not a mountain, it is a tsunami, Jennifer, run!'
The picture, huge waves covering the sky appear on the screen.
‘Okay, let’s dock and enter manual operation mode…’
On the screen, the Rover is carefully trying to complete the docking procedure with the mother ship.
‘Why has it been so long?’
‘Twenty-three years have passed!’
‘Is that a black hole? It’s so beautiful, I thought he was just black!’
A series of dialogues and quick editing without imposing information on the audience, the entire thirty-second trailer clearly tells the audience that the movie shows the real "Interstellar".
The strong picture is shocking, and there are also a bunch of wonderful starry sky that I have never seen before.
"It's so cool! I'll go see this movie!"
"With me, who is the director of this movie?"
"Don't worry, I saw Scarlett!"
Many Americans who saw the trailer instantly became interested in Interstellar.
After all, it is the birthplace of science fiction films. The United States has an extraordinary love for science fiction movies. No matter how you look at "Interstellar" is a very good science fiction masterpiece!
Especially the interstellar fever that has quietly become popular in the past two years, from "Gravity" to "Interstellar" to "Interstellar Rescue", the timing of "Interstellar" appears is so coincidental!
Hollywood is a market-oriented management model. Basically, everyone is busy promoting similar projects as the type of film.
For a while, when epic films were popular, everyone spent money to make epic films. Until "Troy", "King Arthur" and "Dynasties" were messed up one after another, everyone finally realized that it turned out that epic films were no longer popular and turned to other movie types.
The same is true for the interstellar genre. It was not until 2o16 that "Space Traveler" starring Jennifer Lawrence and Chris Pratt was launched, with a $120 million investment, two actors with great box office appeal, and good media reviews, everything has the ability to take off the box office!
However, North American audiences have had enough of the same type of movies. Although the global box office is $300 million, North American has less than $100 million!
Fortunately, it is 2O14 years, and interstellar science fiction films are far from saturated.
...
Hollywood is a commercial society, and they have real-time attention to the box office of movies in all countries. Since its release, "International Market" directed by Zhang Yimou has set a series of box office records in China, making these people accustomed to the North American market, which is the most awesome Americans have completely understood the vastness of the Chinese market!
They knew very well that this was a new opportunity!
At the same time, they also know that China Film has ambiguous attitude towards Hollywood blockbusters. They hope that you can create benefits, but at the same time, they will not cause too much harm to domestic movies.
How can we quickly enter the Chinese market? In addition to inviting a bunch of top Chinese celebrities to make soy sauce, are there any other effective methods?
Zhang Yimou's resurgence has given these studios hope - we can find a director!
Legend Pictures can't wait to announce that it will start filming a large production with an investment of US$200 million. The film is called "The Great Wall". They will invite Shen Lin to be the screenwriter and director Zhang Yimou!
He did not consider whether Zhang Yimou was interested or not, nor did he consider Shen Lin’s ideas!
When he received this news, Shen Lin was chatting with Cook Dick.
The two chatted with each other that the Chinese market was changing dramatically.
Disney is the first pioneer to enter China by the six major studios in the United States, because the movies and animations they produce are suitable for everyone, focusing on family happiness!
Moreover, Walt Disney also built Disneyland in Magic City.
"In fact, we have never doubted the potential of the Chinese market. The 1997 Titanic and the 2o1o Avatar all show that the Chinese market is indeed extraordinary!"
"It's true. A few years ago, the audience in our country were not used to going to the cinema. Now it's different. Everyone has developed the habit of watching movies..."
While chatting, Shen Lin's cell phone suddenly vibrated. It was a domestic phone number, but it was Da Lao Wang.
When Shen Lin heard what he said, he was a little confused. What’s the matter? When did I have any contact with Legend Pictures?
I'm not Wanda!
The big old man told the story on the other end of the phone, probably because Legend Pictures contacted Light and asked Shen Lin to write the script.
"I'm not interested!"
Shen Lin hung up the phone directly!
Chapter completed!