Chapter 86 Golden Globe Awards and PR
The origin of the Golden Globe Award is very interesting. In 1943, eight European and Asian journalists who specialize in reporting in Hollywood formed a hometown association, which is a fixed time every year to connect with each other. It is awesome.
After all, these people are engaged in Hollywood special reports, and movies are definitely the subject of their chats. Then these people have created a bunch of inexplicable awards to entertain themselves.
This award is the Golden Globe Award.
In fact, the Golden Globe Awards had no influence at all at the beginning, and its professionalism and authority were questioned because there were too few judges and it was easy to be public relations, which means bribed!
For example, it presented Best Newcomer to Piya Zadora, who starred in "Butterfly", in 1982, but everyone knows that it was her multi-millionaire husband who hired a large amount of public relations to "buy" awards for her beautiful wife.
After entering the 21st century, the Golden Globes' Day has become increasingly difficult.
At the beginning, the Golden Globe Awards were actually representatives of "mavericks". They stood outside the Oscar Academy judges to help the audience speak, and awarded some mainstream works and actors whose subject matter was insulated from the Oscars. It was an existence that supplemented the Oscars.
But then, for the sake of commercial interests, the Golden Globes began to shift direction and appeared as the Oscar vane.
In recent years, the distribution of Golden Globe Awards has gradually deviated from Oscar students, and it is not as unique as the first one, but it has also deviated from speculating on the psychological aspects of the Oscar Academy.
This is very embarrassing! Its authority is even more shaken!
Many big-name movie stars don’t even win the Golden Globe Awards, Sean Penn is a typical figure!
In 2oo4, Sean Penn was nominated for Best Actor in the Golden Globe Awards, who was directly absent!
In contrast, Sean Penn attached enough importance to the Oscars, not only attended in person, but also expressed enough respect in his speeches.
This sharp contrast also made the Golden Globe Award lose face.
Sean Penn is not an exception, George Clooney and Woody Allen have both missed the Golden Globes!
This makes the Golden Globes even more embarrassing.
In fact, in North America, there are Oscars in movie awards, Emmys in TV awards, and Golden Globes are like a hodgepodge, but they are not as delicate and delicious as others specialize in.
The Golden Globe Awards are like a useless rib, and it’s a pity to eat them.
Of course, although the Golden Globe Awards are constantly questioned in terms of professional authority, due to the success of business operations, the Golden Globe Awards is still a very important award worldwide. Being able to attend the Golden Globe Awards can still attract the attention of the whole world.
Compared with which Review Association Awards, Film Critics Awards, including Guild Awards, which are highly praised in professionalism, the Golden Globe Awards still have enough advantages in terms of business, popularity and attention.
Therefore, the Golden Globes are still the most popular award ceremony besides the Oscars.
The Hollywood Foreign Press Association, which organized the Golden Globe Awards, has less than 100 members, and only 85 people truly have the right to vote!
Not to mention the Oscar-moving lineup of 6,000 judges, even the judges of the American Directors Union are far higher than this number.
Another point is that the current Foreign Press Association has neither foreigners nor real journalists, they are just critics or brokers active in Hollywood.
Real professionals never have much to think about the Golden Globes.
Just look at the media comments and you will know that everyone will emphasize the Oscar winner, but will not report on the Golden Globe Awards. Martin Scorsese and Little Little Little have been struggling for Oscars, and they have long been recognized by the Golden Globe Awards.
The former won the Golden Globe Award for Best Director for 2020 for "The New York Gangster", while the latter won the Golden Globe Award for 2020 for "The Flyer".
But what about the Oscars?
The distance is very far. Martin Scorsese won the best director with "The Walker" in 2017, and Little Little is still struggling!
Why didn’t they stop because they won the Golden Globes, but instead pursued the Oscar even more crazily?
Because Oscars are the highest rating in the industry.
The Golden Globe Awards was adjusted in 2oo2 years, half a month ahead of schedule, so it became the current situation: after the Golden Globe Awards were over, the Oscars announced the nomination list, which made the Golden Globes a major Oscar publicity platform in a certain sense, which is often favored by Hollywood production companies.
Therefore, even though the Golden Globe Awards are not professional and authoritative, a large number of film companies are still flocking to it.
Moreover, the Golden Globe Awards are currently the best ratings in addition to the Oscars, Emmys and Grammys. This result is enough to prove its success in the business field.
Nearly 20,000 viewers every year!
For ordinary audiences, the Golden Globe Award is definitely a feast for celebrities!
On January 12, 2o14, the 71st American Golden Globe Awards were grandly announced at the Hilton Hotel in Beverly Hills. Shen Lin and all members of the Dallas Buyers Club and Ying Bao attended the event!
...
Shen Lin is preparing to be a spectator at this Golden Globe Awards. He knows that "Dallas Buyers Club" will not be able to win the best film, nor will it be able to win the best director.
According to the PR strategy he agreed with Bill, "Twelve Years of Slave" must win the best film so that the hat of political correctness can be tightly attached to the movie!
We don’t talk about the quality of the movie, we only talk about political correctness!
The Oscar judges must be kidnapped and make them "aware" that "Twelve Years of Slave" is nothing except politically correct!
How can this impact be maximized?
Following the example of Harvey Weinstein.
Harvey was operating "The King's Speech" back then, and his biggest opponent was of course David Finch's "Social Network", who won the Golden Globe Award for Best Director and Best Drama Film.
In particular, "Social Network" was praised by film critics, saying it was "another work that David Finch shocked the whole of Hollywood"
However, it is useless. Harvey is very clear that the Oscar judges are unwilling to be other people's puppets. He knows that many Oscar judges hate film critics, so he publicly stated that "The Oscar judges have their own aesthetic judgments, and of course they will not be influenced by the tastes of film critics."
Then, he spared energy to get the three guild awards, achieving the final comeback of "The King's Speech".
Bill and Shen Lin agreed to give up the Golden Globe Award and switch to the three major guild awards!
Of course, the giving up here is not about doing nothing. The public relations program that actors should go through. After all, Matthew and Jared are indeed worthy of the title of actors. With a little guidance, the actor award should be almost certain!
Chapter completed!